Category: How it Works

Digital agencies focus on building personal brands of startup founders, corporate leaders

To tap into a new opportunity, digital and integrated marketing agencies are gearing up to launch new verticals to cater to the growing demand of creating personal brands of leaders, online. (Representative Image: Giulia May via Unsplash)

From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.

OTT platforms eye ad revenue from sports streaming with increasing genre popularity

As a category, sports has never really stopped growing. Thus, innovation and upgradation by brands to extend their products and services through this genre is a logical next step. Brands and sports organizations are partnering with OTT platforms to create an immersive, on-the-go viewing experience for their audience. (Representative image by Paul Skorups via Unsplash)

Sports streaming in India takes the next leap with immersive, interactive and personalized experiences on OTT Platforms.

Art of Framing in marketing: What you know changes what you see, what you see changes what you know

Persuasion is fortified with evidence - information, referendum, validation, certification, statistics, testimonials - all enhance acceptance. Emphasizing the benefits is another technique for framing. (Representational image by paul skorupskasvia Unsplash)

Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.

Weekly Shorts: 7 steps for marketers to get influencer mapping right

Influencers can help improve engagement with the brand's target audience. By partnering with the right influencers, brands can create content that resonates with the target audience and encourages engagement, leading to increased brand awareness and sales. (Representative Image: Brooke lark via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result

In Raja Rajamannar's book ‘Quantum Marketing’ that's about the tsunami of disruptive technologies coming our way, there is only one technology that he thought was important enough to warrant its own chapter. (Representative Image (on the right): Jackson Sophat via Unsplash)

Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.

Indian CEOs have a positive outlook towards company growth for the future: Arthur D. Little report

CEOs now see environmental, social, and governance (ESG) factors as core for their business. 80 percent see ESG delivering a competitive advantage while 41 percent of CEOs rank it as a higher priority than other initiatives. (Representative Image: Clark Tibbs via Unsplash)

Nearly two-thirds of Indian company CEOs anticipate a steady or positive global economic outlook over the next three to five years, despite present challenges and somber macroeconomic projections for 2023.

Indian B2B buyers wish for more ‘compressed commerce’: Wunderman Thompson Report

Indian B2B buyers are more likely to buy from a supplier that inspires them. The most commonly used source of inspiration was suppliers’ websites and mobile sites (39% and 40% respectively), followed by suppliers’ apps (35% for both categories of purchase). When it comes to starting the B2B buying process, the report revealed that 67% of all B2B buyers start their purchase journeys online with Indian B2B buyers ranking the highest. (Representative image by Taylor Simpson via Unsplash)

According to Wunderman Thompson, Indian B2B buyers are most frustrated after switching their suppliers in the last 12 months. They are more likely to buy from a supplier that inspired them.

Gaming industry lawyer appeals to PMO to retain 18 percent GST on platform fees for online gaming

Imposing a 28 per cent tax liability on the companies for provisioning of such services would be tantamount to equating luxury goods with that of products of daily use and will invariably make this otherwise affordable commodity to increase in its value and cost, that is passed on to the end users. (Representative image by Jon Tyson via Unsplash)

The appeal says increased tax burden will be detrimental to the industry’s growth, leading to job losses and investment decrease in sector.