Category: How it Works

2023 expected to be a banner year for television news channels

This initiative seeks to safeguard the interests of brands while fostering healthy relationships between advertisers and agencies. (Representative Image: Jon Tyson via Unsplash)

The resolution of the ratings controversy surrounding BARC has brought relief to those in the business of news. According to media planners and buyers, with the implementation of new measures to improve transparency and accountability, advertisers can now make more informed decisions, resulting in more effective campaigns and greater return on investment.

Simply Speaking: What is Viral is not always Vital

Brands talk to the rejectors and the ‘passives’ in the same way they talk to their core. The idea is to activate the brand’s worldview in the brains of such folks. It is believed that via mirroring of messages, brands gain traction. (Representative image by Mike Petrucci via Unsplash)

When marketing pundits talk about ‘loyalists’, or ‘the passives’ or ‘detractors’ they are referring to merely a collection of individuals into range based groups. Leaving diehard loyalists aside, there is much eagerness to engage with the middle uncommitted. The recruits all lie in this middle mass is the belief.

How Artificial Intelligence will impact the future of filmmaking

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Artificial intelligence has many benefits in filmmaking. For one, it allows filmmakers to create more complex and realistic visual effects without the need for expensive sets or equipment. It also enables filmmakers to experiment with new creative ideas that would have been impossible to achieve using traditional filmmaking techniques.

No Additional Data Charges for Watching IPL 2023

After watching an IPL match, the approximately 20 million affluent consumers who typically have unlimited Wi-Fi will still have 100 per cent of their data allowance available. The mass consumers segment, which comprises around 300 million users with daily data plans ranging from 2GB to 3GB, will have 77 per cent of their data remaining per day.

IPL 2023 will be a seamless and convenient experience all thanks to zero data barriers, affordable internet and free streaming on JioCinema

Indian short-form video apps are intimidating competitors for global tech giants: Redseer Strategy Consultants report

Bharatiya Janata Party took the third position with a 15 percent ad volume share. (Representative image by Randy Fath via Unsplash)

Leading Indian short-form video (SFV) players have come close to global players in SFV terms of scale while having similar engagement levels. The Indian SFV market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030.

Weekly Shorts: Tips on influencer marketing for services-based businesses

Influencer marketing for the service sector is more complex than product-based promotions. Service-based businesses have intangible products in most cases, which puts the customers at a buying risk because they don't know what they're getting before actually getting the service. (Representative Image: Roberto Nickson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Will Connected TVs surpass HDTV in popularity with Free Streaming of IPL 2023?

The study aims to deliver comprehensive insights that will empower brands, publishers, OTT players, agencies and broadcasters to make informed decisions and drive business growth.

With cord-cutters, advent of 5G, rise of affluent audiences and shift towards Digital from Linear TV – CTV is setting the stage on fire for both viewers and advertisers this year,

Four-Day Week: Can the Indian ad industry adopt a 4-day work week?

The country's Finance Minister, Christian Lindner, has expressed concern about the potential negative impact on prosperity, particularly in context with the fears of a recession and hiring issues until 2024. (Representative Image: Tungsten Rising via Unsplash)

With a larger shift in view, the four-day work week starts making a lot of sense. But agencies and clients, it seems, are not ready to go from 5-6 to 4 days.

Content creators write books to enhance their personal brands

Currently, non-fiction books are teeming and vibrant. According to multiple reports, the share of non-fiction has gone up 58 percent in the last few years. Publishers observe that readers are picking up non-fiction books more than ever. (Image source - Amazon)

As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.

Indian brands to bet big on content creation and workflow improvements in 2023: Adobe

As per Adobe’s 2023 Digital Trends Report, investments in content and creative workflows reflect how leaders are prioritising improving processes and technologies to enable success in the current economic climate. Almost half (45 percent) of APAC leaders plan to invest in new marketing and data technologies. For India, 44 percent of leaders are looking to maximise the value of existing technologies. (Representative Image: NordWood Themes via Unsplash)

As per Adobe’s 2023 Digital Trends Report, 79 percent of senior Asia Pacific (APAC) executives including 92 percent in India say customer demand for content has significantly increased.