Category: How it Works

Transparency check: Eros International Media’s accounts to undergo inspection

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

SEBI found out that that Eros International Media had inflated its financial records and moved funds under the guise of content advances.

Netflix password sharing: Subscribers not willing to pay additional fee to share account

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

According to YouGov Surveys, half of urban Indians (51 percent) are willing to pay an extra fee lesser than an actual subscription fee to share their account with family or friends.

AI regulations: Tech industry opposes more laws, statutory body?

It was reported that TRAI had also recommended that its previous body Data Digitisation and Monetisation Council (DDMC) be named AIDAI. Previously, the mandate of the body was to look into and study the use and impact of upcoming technologies such as AI and its impact on data ethics. (Representative Image: Mitchell Luo via Unsplash)

The industry argues that this could gravely affect the AI ecosystem in India which is at an evolving stage.

Twitter CEO talks about the platform’s new ‘X’ factor

The CEO, Linda Yaccarino revealed that ‘X’ has been taking shape over the past eight months through rapid feature launches. However, she assured that this transformation is just the beginning, and there are no limits to what ‘X’ can achieve. (Image source: News18)

Twitter CEO Linda Yaccarino shared her vision for ‘X,’ the platform’s rebranded future under Elon Musk, centered on unlimited interactivity and global connectivity powered by AI.

Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads

Revant Himatsingka goes on to explain that white bread is filled with maida, which lacks the fiber since the germ and bran layers of wheat are removed during refinement. He also adds that brown breads in India are also not healthy.

Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”

Elon Musk kills the blue bird; So what’s the new Twitter logo?

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.

Early birds and late worms: A brand manager’s 3-pinch model for content relevance

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

In the era of fast-moving timelines, the format of storytelling can make all the difference. The content equivalent of the 3-Pinch Model works similarly – tell the story in 3 words, 3 paragraphs or 3 pages.

Talented scripts new work norms that are unheard-of in ad agencies

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.

Inside Banter: Into the minds of the world’s most creative people

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

In one’s daily life, it pays to speak to diverse sets of people, or read diverse magazines or websites and set up opportunities to meet audiences and people that one would not, in the daily course of life. Be curious.