Category: Digital

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.

Indian esports ecosystem slows down. Who is to blame?

The survey highlights a shift beyond metro cities, with Tier-2 cities like Ahmedabad, Kochi, Surat, and Rajkot becoming new hubs for game development due to cost efficiency and growing talent pools.

In India, the esports ecosystem revolves around two major game titles, Krafton’s Battleground Mobile India (BGMI) and Riot Games’ first-person shooter (FPS) game Valorant. Valve’s Counter-Strike 2 has yet to make a significant impact.

53 percent consumers distrust influencer content: Survey

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

Despite the high level of distrust, the survey also reveals that a substantial portion of the audience still places varying degrees of trust in influencer content, suggesting opportunities for influencers and brands to rebuild and strengthen this trust through authenticity and transparency.

Mastering AI tools, and machine learning key to retaining sales and marketing roles

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

The fear that Gen AI will do away with jobs is unfounded, experts say. It is, however, very likely that job roles will change and call for greater skill in AI and machine learning.

Epic Games CEO to fight against Apple’s app store policies

The new Digital Markets Act in Europe allowed Epic to launch its own Epic Games Store on iOS and to bring Fortnite back to the platform with reduced commissions to Apple.

Epic has been fighting Apple for years over the company’s revenue-sharing requirements in the App Store. While Epic’s antitrust lawsuit against Apple was defeated last year, many of its criticisms were echoed in a different lawsuit filed against Apple in March by the Department of Justice and 17 state attorneys general.

Delhi HC mandates suspension of accounts infringing Razorpay’s trademarks

Razorpay recently filed a lawsuit against unknown individuals who were misrepresenting themselves as recruiters from the company, offering part-time jobs for extra income against deposits and other false promises. These scams were being perpetrated through platforms such as WhatsApp, Facebook, and Telegram.

Razorpay prohibits unauthorised usage of the company’s trademark and has secured John Doe Order from Delhi HC to combat fraud and enhance customer protection.