Category: Digital

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.

Genpact appoints Sanjeev Vohra as Chief Technology and Innovation Officer

Sanjeev Vohra, as Genpact's first Chief Technology and Innovation Officer brings more than 30 years of technology, consulting and industry expertise. Most recently, he served as the global lead of Accenture Applied Intelligence where he spearheaded the aggressive growth of Accenture’s Data and AI business.

As the first CTO at Genpact, Vohra aims to accelerate AI and advanced technology roadmaps. He will report to President and CEO, Balkrishan Kalra.

Reddit plans to introduce paywalled content and AI search summaries

With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and MyMuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)With its anonymity, community-driven ethos, and tolerance for nuanced conversations, Reddit is fast becoming a go-to destination for other D2C sexual wellness brands like Sangya Project, Manzuri, and Mymuse, each of which is trying to build authenticity and trust in a culturally complex market.(Representative image by Brett Jordan via Unsplash)

For Q2, Reddit’s revenue reached $281.2 million, up 54% year-over-year due to the platform’s growing ad business.

‘Media planning heavily dominated by influencer marketing, CTV ads’

AI is gradually becoming the heart of the CTV advertising experience and has transformed linear television advertising into more engaging, personalised, and measurable programmatic-driven advertising, says Nikhil Kumar of mediasmart.

Kumar, Chief Growth Officer of mediasmart, discusses key advertising trends and how interactive CTV commercials during marquee properties like Olympics maximises audience engagement.

EXCLUSIVE: ‘We are now competing in beverages as a category’, says Shivam Puri, CEO, Cipla Health

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

The consumer healthcare subsidiary of Cipla is now planning to expand into multiple segments such as sexual wellness and broaden range of products in its existing categories.

YouTube will continue to develop AI technology for creative expression: Neal Mohan, YouTube CEO

India being one of the largest market for YouTube, has 11,000 Indian channels with over a million subscribers.

YouTube CEO Neal Mohan said, “We’ll continue to develop AI technology that builds on our track record of responsibility and pushes the boundaries of creative expression at a scale we can only dream about right now.”