In light of April 23, a day celebrated by some part of the creator community as International Creator Day, some of India’s creators shared their thoughts on their blueprint to harnessing the digital video potential.
Category: Digital
Google postpones third-party cookie removal from Chrome until early 2025
Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.
Elections 2024: Big tech’s ad transparency tools not so transparent?
A recent audit by Mozilla Foundation CheckFirst revealed Meta, TikTok, LinkedIn, Alphabet,X and many others, have shortcomings in their ad libraries, hindering transparency.
India’s internet subscription surges 2 percent in Sep-Dec 2023: Mobile at 897 million, broadband at 904 million
Reliance Jio holds the top position with 50.23 percent of market share of internet subscribers followed by Bharti Airtel Ltd with 30.24 percent at the quarter ended December 2023.
Despite the growing demand for AI talent, there exists a significant shortage of skilled professionals in the field: Lokesh Nigam
Lokesh Nigam, CEO and Co-founder, Konverz.ai talks about AI talent revolution and how to stay ahead of the curve in hiring.
EU opens second formal probe of TikTok under the Digital Services Act
In case TikTok fails to reply to the Commission within the indicated deadlines, the Commission may impose fines up to 1% of the provider’s total annual income or worldwide turnover and periodic penalties up to 5 % of the provider’s average daily income or worldwide annual turnover.
WhatsApp launches QR ticketing system for DTC buses in Delhi NCR
WhatsApp’s ticketing systems will help simplify the transport service for commuters by allowing them to book their tickets on WhatsApp from anywhere.
41 percent of the gamers in India were women: Report
As per a report by Lumikai in 2022, about 80 percent of gamers in India showed a proclivity towards content based on Indian Intellectual Property (IP).
Disney+ considers adding ad-supported channels to its platform: Reports
The move aligns with Disney’s strategy of keeping users engaged within the Disney+ app.
BARC mulling expansion of viewership measurement with 12,000 home digital panel: EXCLUSIVE
Forward-looking measures by industry body BARC address evolving marketers and advertisers’ need for data.