Digital – Page 85 – storyboard18

MIB recommends GST reduction for digital news subscription

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

At present, under the IGST Act online news subscriptions are taxed at 18% as Online Information Database Access and Retrieval (OIDAR) services.

Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

Experts say stakeholders of Ola Consumer (earlier Ola Cabs) shouldn’t ignore the core cabs business and brand which helped the company build goodwill in the last decade, as it explores new ventures through Ola Electric, Ola Cabs, Ola Share, Ola Coin, Ola Pay, and AI-startup Krutrim.

Brand Reputation trumps Cashback when choosing digital payment platforms

Between 2021 and 2023, 984 internal firms registered to operate in India

In its latest report to help marketers formulate strategies for digital commerce, Kantar highlights that 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%.

Cross-channel marketing strategies boost conversion rates for fintechs: Clevertap

As of 11 December 2024, all major PEs have successfully registered their message transmission chains with Access Providers.

In its latest report, CleverTap highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence.

Content through PB-SHABD to be logo-free; no credit required on its usage

Former I&B Minister Anurag Singh Thakur launched PB-SHABD on March 13

Subscribers to get access to rare and archival footage from the Doordarshan and Akashvani libraries. Free Sign-up and usage being provided for media organizations till March, 2025.

Prasar Bharati to form ‘sports rights’ committee for its upcoming OTT platform

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

In its recently released ‘Content Sourcing Policy’, which Storyboard18 reported exclusively, Prasar Bharati reveals constituting a Sports Rights Negotiation Committee to source rights to sporting events.

Brand ethos and offerings trump ‘Made in China’ label: Nipun Marya of iQOO

During the upcoming festive season, the smartphone market should see a growth of 10% in terms of sales, says Nipun Marya, CEO, iQOO.

CEO Nipun Marya highlights iQOO’s commitment to co-creation with its consumers, a key factor in the brand’s reception and growth, despite being a Chinese company in the Indian market.

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

Radio Mirchi-operator ENIL acquired Times Internet’s Gaana for Rs 25 lakh

Times Internet’s Gaana was acquired by Entertainment Network India Limited (ENIL) last year. ENIL has invested about Rs 15 crore in the Gaana platform in Q1 FY25.