Category: Digital

Fad to full-time: HCLTech seeks marketing leader specialising in AI

This follows the announcement the company made in May 2024.

LinkedIn’s Global Talent Trends report from October 2023 said job posts on the platform that mention artificial intelligence or generative AI have seen 17 percent greater application growth over the past two years than job posts with no such mentions.

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

Indian tech agencies are collaborating with political parties and candidates, empowering them to utilize AI for personalised voter engagement and optimised media strategies.(Representative image from Generative AI enthusiast Sahid SK's Instagram)

Indian political parties and candidates are embracing AI, signifying a paradigm shift in campaigning strategies while raising questions on ethical use of the technology.

Personalisation in e-commerce goes beyond merely addressing customers by name: FreshToHome’s Jayesh Jose


As technology advances, the possibilities for personalisation in e-commerce are limitless, promising a future where every interaction feels uniquely tailored-Jose

Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.

MAdtech Point: The truth behind the delay in the deprecation of cookies from Google

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

Proper consent management, neutrality and transparency are the corner stones of the data privacy regulations across all the countries. This explains, why Google has not postponed the deprecation of trackers with the Android ecosystem and stuck to the timelines, as it is easy to implement this on mobile phones vis a vis a desktop browser.

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

Tata Play Binge expands its entertainment gateway with discovery+

The platform boasts of some popular titles like 90 Day Fiance, Man VS Wild, and Top Gear, #IndiaMyWay, Blue Planet, Secrets of the Koh-i-noor, India’s Ultimate Warrior and many more. (Image source: Amazon)

discovery+ will join other popular OTT platforms on Tata Play Binge like Apple TV+, Disney+ Hotstar, ZEE5, and Lionsgate Play among others.

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OpenAI to use Financial Times content to train AI models in latest media partnership

FT Group CEO John Ridding said the agreement recognises "the value of our award-winning journalism and will give us early insights into how content is surfaced through AI," adding that "this partnership will help to keep us at the forefront of developments in how people access and use information.”

While the financial terms of the agreement with Financial Times were not disclosed, this latest expansion of media partnerships follows similar deals by Microsoft-backed OpenAI over the past few months.

Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services 

Axel Springer is a media and technology company and active in more than 40 countries. The company has successfully transformed from a traditional print media company to Europe’s leading digital publisher. The company is headquartered in Berlin and employs more than 18,000 people worldwide.

Axel Springer SE and Microsoft Corp. will leverage each other’s strengths in digital publishing and technology to accelerate growth in the era of AI.