Digital – Page 83 – storyboard18

DPDP rules to establish robust data protection standards essential for user trust, data security: Bobby of Adjust

India is an innovation hub, especially in mobile payments, e-commerce, and digital services. For marketers, this means plenty of chances to engage users and see a great return on investment, says Simon (Bobby) Dussart is CEO of Adjust.

Simon (Bobby) Dussart, CEO of Adjust talks about the rapidly evolving mobile marketing space in India and why artificial intelligence remains at the centre of it. He further sheds some light on growing privacy and data security concerns and how marketers can address them.

EXCLUSIVE: E-Gaming Federation meets MHA, submits details of 34 companies for banning

In December last year, The Centre has blocked a total of 581 apps so far and out of these, there were 174 betting and gambling apps and 87 loan lending apps.

In past six months, the gaming federation has reported over 250 illegal gambling and betting websites and apps to the government

MeitY asks social media cos to remove content identifying deceased from RG Kar Medical College

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

Social media platforms have been requested to comply with Supreme Court order on the removal of all references including the name, photographs and video clips depicting the deceased, from all social media platforms and electronic media.

547 mn OTT users but active paid subscriptions stagnant at 100 mn: Ormax report

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

The average number of platforms subscribed to per paying audience member has come down in 2024, highlighting the waning need among audiences to subscribe to too many platforms, according to Ormax report.

Open internet becomes hub for premium content as 76% of Indian consumers step up usage

Gen Z and millennials now see OTT/CTV as offering the best of the open internet. (Image source: Trade Desk report)

The latest Trade Desk report claims that more young adults aged 18-34 feel engaged with content on open internet rather than walled gardens. Additionally, open internet platforms drive more ad receptiveness than social media platforms.

Prasar Bharati invites proposals for integration of app with its upcoming OTT platform

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

One of the proposals is for app-in-app integration of OTT apps, gaming apps, educational apps or other apps on a revenue share model, where only the applicant platform will share the content with Prasar Bharti’s OTT platform.

Vogue publisher Condé Nast, OpenAI strike multiyear content deal

It is to be noted that several media groups, including The New York Times, The Intercept and the Chicago have sued OpenAI for allegedly using their content without permission or compensation.

With the partnership, articles from The New Yorker, Vogue, Vanity Fair, Bon Appetit, and Wired will be available to ChatGPT and SearchGPT.

Meta’s new policy sparks debate over alcohol and gambling ads

The state commission, presided over by President Sushil Kumar and Member Sudha Upadhyay, stated that "WhatsApp is a service provider company" and its provision of services within India means it "cannot be said that this company is a foreign company and the consumer complaint against it is not maintainable." The ruling directly contradicts the district commission's view that WhatsApp users are not consumers of the platform.

Storyboard18 was the first to report Meta’s plan to introduce three new verticals for WhatsApp Business, including alcohol and real money gambling.

DNPA urges government to exempt GST for epapers, digital news subscriptions

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

Currently, printed newspapers and journals are exempted from GST while online news subscriptions are taxed at 18 percent under the Integrated Goods and Services Tax (IGST) Act.

EXCLUSIVE: Meta to allow Alcohol, Real Money Gambling ads on its platform in India

From August 27, 2024, businesses in India can onboard WhatsApp Business Platform for messaging in the verticals such as Alcohol and Real Money Gambling.