Digital – Page 83 – storyboard18

JioCinema Premium launches ‘Anime Hub’ with Demon Slayer season 4 and more

In addition to the dedicated hub for anime entertainment, JioCinema Premium unlocks access to a plethora of top international content in local languages, wholesome Kids & Family entertainment, genre-defining originals, blockbuster movies, and exclusive before-TV premieres and live channels

Platform expands content with cult classics, new releases, and ad-free viewing for Rs. 29/month.

National Technology Day: Industry experts share views on the role technology is playing in marketing

National Technology Day is celebrated annually on May 11 to celebrate India’s achievements in the science and technology. (Image sourced from Moneycontrol)

On the occasion of National Technology Day, chief marketing officers, founders and other experts from diverse sectors share their views on the role technology is playing in marketing.

OpenAI likely to announce its Google search competitor on May 13

GPT-4o offers enhanced performance in around 50 languages as well.

As per reports, OpenAI’s search product will compete not just with Google but with Perplexity, an AI search startup as well.

Ericsson’s Ruchika Batra: More than 160 million subscribers have adopted 5G services

Ruchika Batra, VP Marketing & Communications, Head of News & PR for SE Asia, Oceania and India

Ruchika Batra, VP Marketing & Communications, Head of News & PR for SE Asia, Oceania and India talks about Digital India vision, partnering with Jio and Airtel to have the fastest 5G deployment anywhere in the world and more.

National Broadcast Policy: Level playing field or stifling growth? The OTT vs DTH debate in India’s content market

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Debate ensues over National Broadcast Policy, emphasising fair competition for OTT platforms alongside DTH and broadcasters.

75 percent people use AI at work: Report

High performers in India fully personalize across an average of 6.0 channels, compared with others who fully personalized across 5.0. (Representational image via Unsplash)

Despite fears of job loss, leaders report a talent shortage for key roles. And as more employees eye a career move, managers say AI aptitude could rival experience.

600 million Indian consumers embrace the open internet: Trade Desk

Only 15 percent of India’s advertising spend is funnelled into the open internet, indicating a significant untapped opportunity for brands looking to connect with audiences where they spend their time, stated the report.

As per the report ‘Elevating your Digital Marketing Strategy with AI’, ” The open internet is not controlled by any individual, business, or government body. It refers to online media properties (websites, platforms, and apps) across gaming, news, blogs, music, and OTT/CTV.”

X to limit replies to verified users only

In the last few months, as per a media report, there was a rise in spam and porn bots which led to an increase in fake accounts. (Image source: X.com)

Billionaire Elon Musk said that this move is an attempt to avoid spams and bots.

Prasar Bharati extends deadline for OTT platform’s marketing agency bid submission

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

The e-tender floated on April 19 invited bids from pre-approved DAVP (CBC) multimedia and media sales agencies for a Rs. 4 crore contract (including taxes).