Tag: Digital publishers

DNPA urges government to exempt GST for epapers, digital news subscriptions

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Currently, printed newspapers and journals are exempted from GST while online news subscriptions are taxed at 18 percent under the Integrated Goods and Services Tax (IGST) Act.

Micro-transactions leading revenue stream for digital publishers

Experts suggest that micropayment helps in user retention and ultimately leads to more subscription and ad revenues. (Representational image via Unsplash)

After seeing immense growth in traffic in the last two years, digital publishers are now focusing on micro-payments that are emerging as a new revenue channel alongside subscription and advertisements.