Category: Digital

The Netflix Effect: How the streamer’s shows and films influence culture, attracting advertisers

Netflix’s ad-supported plan now has 40 million monthly active users. Over 40% of all signups in Netflix’s ads markets come from its ads plan. Its ad-supported members have a higher household income and are younger than linear TV audiences, with a median age of 37.

Peter Naylor, Vice President of Advertising Sales, said, “There’s a lot to be excited about over the next year. But the story of ads on Netflix this year is pretty simple: It’s about growth and momentum.”

Netflix to launch in-house ad-tech platform by 2025-end

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Amy Reinhard, Netflix’s President of Advertising, announced that the streamer will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact, she said.

EaseMyTrip introduces Google Wallet to elevate travel experience

Google Wallet was made available to Android users in India earlier in May. Google has partnered with over 20 of India's top brands, including EaseMyTrip.

Rikant Pittie, Co-Founder of EaseMyTrip, said, “This partnership is not just about adding another feature, but also ensuring that our users get access to the best facilities available.”

92 percent say AI makes their overwhelming workload more manageable: Report

AI power users are 53% more likely to receive encouragement from leadership to consider how AI can transform their function, and 18% more likely to say their company encourages innovation. (Image source: Moneycontrol)

Power users are familiar to extremely familiar with AI, using it at work at least several times a week and saving more than 30 minutes a day, as per the report.

Microsoft chairman Satya Nadella: AI is democratizing expertise across the workforce

Use of generative AI at work has nearly doubled in the past six months. LinkedIn is seeing a significant increase in professionals adding AI skills to their profiles, and most leaders say they wouldn’t hire someone without AI skills.

Microsoft and LinkedIn release the 2024 Work Trend Index on the state of AI at work. New data shows most employees are experimenting with AI and growing their skills.

UK newspaper groups warn Apple over planned “web eraser” tool to block ads: Report

The NMA's letter reportedly said that "ad-blocking is a blunt instrument, which frustrates the ability of content creators to sustainably fund their work."

UK media industry body NMA has sent a letter to Apple’s government affairs chief in the UK, about the planned AI-based ‘web eraser’ tool’s threat to the future of journalism, the Financial Times reported.

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Kumar Awanish, chief growth officer, Cheil India said Ecommerce, gaming, automotive, beverages and FMCG categories and associated brands are topping the charts this election and IPL season.

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.