Digital – Page 81 – storyboard18

Google tests new AI-powered ad experience in Search; plans to roll out immersive shopping ads

"As we build this next era of marketing together, we're sharing our latest creative asset generation controls, new ads experiences, visual storytelling features and more at Google Marketing Live (GML)," said Vidhya Srinivasan, Vice President and General Manager, Ads, Google.

Google is currently testing a new ad experience in Search to help guide people through complex purchase decisions. It is also introducing new formats and features to help businesses engage with viewers on YouTube.

Coforge collaborates with Microsoft to launch GenAI-driven Copilot Innovation Hub

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

Coforge has launched a Copilot Innovation Hub in collaboration with Microsoft to accelerate enterprise adoption of Generative AI

Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh’s ‘Simply Speaking’

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Three prominent Indian ministries to regulate misleading digital ads; plan to create taskforce: Report

The taskforce is expected to be operational by June, the Mint report stated.

Three high-profile ministries that oversee different aspects of social media advertising, reportedly, are joining hands to create a taskforce that can comprehensively crackdown on misleading ads and fraudulent schemes promoted on digital platforms. The taskforce is expected to be operational by June.

Neal Mohan, YouTube CEO: Creators are the new Hollywood

India being one of the largest market for YouTube, has 11,000 Indian channels with over a million subscribers.

YouTube CEO Neal Mohan said at Brandcast, “I’ve never been more excited to see what comes next at YouTube!”

TRAI to mull views on regulations for apps like WhatsApp, Facebook, X, Instagram

Newly appointed Chairman, Anil Kumar Lahoti said the regulator will proceed with the process of holding open house discussions in around three months or so.

TRAI plans to regulate services like WhatsApp, Facebook, Instagram and X. Chairman of TRAI Anil Kumar Lahoti said that the telecom regulator will go ahead with open house discussions on regulatory mechanisms for OTT services.

ZEE’s Punit Goenka: We have to be frugal, make sure of buying right content at the right price

Zee held its AGM on Thursday where reappointment of Goenka came up for voting.

During the Q4 FY24 earnings call, ZEE’s MD and CEO, Punit Goenka said that the need of the hour is to pivot to business to achieve balanced cost structure in order to achieve sustained long term growth.

12 Unicorns, over 125 startups commit to onboarding ONDC

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

DPIIT organizes ONDC Startup Mahotsav in New Delhi; platform for startups to leverage Open Network for Digital Commerce.

Indian start-ups back Digital Competition Bill, while Big Tech continues to oppose

Emphasizing how the rapid evolution of technology and digital platforms has significantly transformed the business landscape, experts agreed that small enterprises collaborating with large established players create a more integrated and dynamic market ecosystem.(Representative Image: Markus Spiske via Unsplash)

Around 40 Indian start-ups pledged their support to draft Digital Competition Bill calling it a ‘game changer’, yesterday. However, the likes of Google, Amazon, and Microsoft continue to oppose it- but why?