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Revenant Esports announces partnership deal with Hummel

Storyboard18 first reported about this partnership deal on July 31

This deal with Revenant Esports is considered one of the largest kit sponsorship deal for an Indian esports team.

Hakuhodo launches martech data labs in India; appoints Shweta Sharma as CEO

Leading the charge as CEO of Hakuhodo Data Labs India is Shweta Sharma, the Chief Business Officer of AdGlobal360 India.

Hakuhodo Data Labs India will be based out of Gurugram. The move is followed by the launch of e-Genie- an omnichannel e-commerce media optimisation platform, developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab.

MeitY to release draft DPDP rules for public consultation after Budget session

The drafting of these rules has been completed and they will soon be available for public comment.

India emerges core market for top global brands; many generate over $30mn revenue from India

A joint report by Bain & Company and Myntra says that new-age insurgent brands have seen 2X higher adoption among Gen-Z. (Representative Image: Sara Kurfeß via Unsplash)

A joint report by Bain & Company and Myntra says that over 90% of the top 50 global brands are already present in India. The report claims that India’s lifestyle market will reach $210 billion by 2028 with 18%–22% online penetration.

X files antitrust lawsuit against Global Alliance for Responsible Media

Elon Musk’s X has accused the advertising group of illegally boycotting companies and using other indirect tactics to target disfavored platforms, content creators, and news organisations.

Zepto likely to move headquarters from Mumbai to Bengaluru; to save up to Rs 50 lakh in rent

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

The move will cost Zepto around Rs 4 crore. Also, the quick-commerce company will bear relocation expenses for employees willing to relocate.

Google loses antitrust case; US judge rules Google illegally held monopoly in search, text advertising

India, where Pixel units are currently assembled for domestic consumption, could now become a strategic export hub for the U.S. market.

The ruling marks the first anti-monopoly decision against a tech company in decades. Google said the company would appeal the ruling.

ADIF challenges Google’s dominance in online advertising; files complaint with CCI

India, where Pixel units are currently assembled for domestic consumption, could now become a strategic export hub for the U.S. market.

The complaint by the Alliance of Digital India Foundation highlights how Google imposes unfair conditions on advertisers in the realm of online search advertising, through its ad policies. Also addresses Google’s practices regarding YouTube ad inventory.

US govt sues TikTok over child privacy violations

TikTok Live is intended for content creators to interact with their audience in real-time, but the platform’s safety measures have been criticized for being insufficient.

The civil lawsuit is against TikTok owner ByteDance and its affiliates for violations of the Children’s Online Privacy Protection Act. In 2019, the US government sued Musical.ly (also owned by ByteDance) for similar violations.