Category: Digital

Infibeam Avenues to acquire majority stake in Rediff; Ajit Balakrishnan to continue as an advisor to the firm

Infibeam Avenues said that Rediff’s user base offers fertile ground for cross-selling financial products using artificial intelligence such as loans, insurance, and investment products. (Image source: X and Facebook)

The Rediff acquisition will allow the payments infrastructure firm to diversify its offerings and increase user engagement, Infibeam stated.

Exclusive: Broadcasting Bill – Govt can conduct inspections, seize equipment without intimation

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

Storyboard18 reviewed the second version of the proposed Broadcast Bill, consisting of 49 pages. The draft outlines the government’s authority to conduct inspections on broadcasting networks and broadcasting services.

Tata Play drops Sony Channels citing low viewership; Sony calls it arbitrary

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

SPNI calls out the ‘low viewership’ narrative misleading. Harit Nagpal, MD & CEO, Tata Play, says the DTH service provider is streamlining its channel packs to optimise prices for customers.

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

The ASCI Academy, in collaboration with Parallel HQ, a design firm, has identified the prevalence of deceptive patterns in popular Indian apps

India’s smartphone shipments fell 2% in Q2 CY24: Counterpoint Research

Additionally, in Q2, 5G smartphone shipments in India hit a record 77% share of the overall smartphone market. (Graphic source: Counterpoint Research)

According to the ‘Monthly India Smartphone Tracker’ report by Counterpoint Research, the decline was influenced by a heatwave, a seasonal slump, and slower demand from Q1 CY24.

Published
Categorized as Digital Tagged

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The Ministry of Electronics and Information Technology (MeitY) has emphasised on notifying current IT rules and introducing fresh legislation that will mandate social media platforms to tackle the menace of deepfakes. Ministry has further pushed digital intermediaries to act fast on deepfake grievances received.

Published
Categorized as Digital Tagged

Ad revenue to surge by more than 30 percent during festive season: Spotify

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

According to Comscore report, Spotify India had around 55 million monthly active users (MAUs) in 2023, reaching 80 million MAUs in 2024.