Category: Digital

Adobe introduces firefly services and custom models to accelerate enterprise content creation and production

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

New generative AI capabilities powered by Adobe Firefly help organizations automate content production and tailor it to their brand, powering personalization at scale

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Integral Ad Science strikes a first-to-market partnership with Snap Inc

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

According to TAM, Amazon Online India, Snapchat Inc., Samsung India Electronics, Apple Computer India, flipkart.Com were the top five advertisers on digital for 2023.

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The startup known as The 1% Club, established by Sharan Hegde and Raghav Gupta, secured a funding of Rs 10 crore from Gruhas, co-founded by Nikhil Kamath, the founder of Zerodha, and Abhijeet Pai from the Puzzolana Group.

Supreme Court stays govt’s fact-check unit notification; Court cites “freedom of speech”

Advertisers will change the way they spend in a cookieless world. 44 percent of advertisers anticipate shifting advertising spend to different channels, as the cookie is phased out. (Image source: Unsplash)

The order came a day after the ministry of electronics and information technology notified the fact-checking unit after the Bombay High Court refused a stay on it.