Digital – Page 89 – storyboard18

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.

Godrej Appliances joins ONDC network to expand consumer reach

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Experts vs influencers: Digital PR alternatives to link building

Around 64% of the brands allocate 5%-20% of their annual budget to influencer marketing, according to the latest report by Influencer.in.

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.

Central Government designates PIB Fact Check Unit as official fact-checking body under IT Rules 2021 clause

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

The PIB’s fact check unit has been appointed as the Central Govt fact check unit, as per the notification.

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

Meta strengthens AI content oversight for Indian General Elections 2024 amid misinformation threats

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Meta strengthens AI content oversight for Indian General Elections 2024 amid misinformation threats

Mr Beast’s ‘Beast Games’ set to make TV history with Prime Video deal

Jimmy Donaldson is a YouTube creator, entrepreneur and philanthropist known as ‘MrBeast. In November 2022, he became the most subscribed YouTube creator worldwide and now has over 244 million subscribers.(Image source: Prime Studios)

MrBeast will host and executive produce the show, which will exclusively debut on Prime Video in over 240 countries and territories globally.