Digital – Page 31 – storyboard18

TRAI implements traceability framework for commercial SMS; aims to combat spam, enhance consumer trust

As of 11 December 2024, all major PEs have successfully registered their message transmission chains with Access Providers.

TRAI issued a directive on 20 August 2024, mandating the traceability of all commercial messages beginning 1 November 2024.

MIB includes consumer affairs representative in IDC for TV ads and programmes regulation

Specific provisions in the Advertising Code, such as those under Rule 7(2)(viii)(B), Rule 7(4), and Rule 7(5), which address consumer-related concerns, often lead to conflicts or violations that the committee needs to examine.

The Inter-Departmental Committee, established in 2021 by the Ministry of Information & Broadcasting, was set up to address complaints and take corrective actions on TV content that violates the Programme and Advertising Codes under the Cable Television Networks Rules, 1994.

Flipkart, Amazon led e-com consumer complaints in FY24: Consumer Affairs Ministry

In FY24, Flipkart (with 1.6 lakh grievances) was followed by Amazon (with 58,875 grievances), according to the data shared by the Ministry of Consumer Affairs. (Image source: Moneycontrol)

Out of the total grievances (4.4 lakh) registered with the Ministry in fiscal 2024, Flipkart led with 1.6 lakh followed by Amazon and Meesho. Swiggy topped with 9,527 grievances among food delivery platforms followed by Zomato.

Regulating OTTs comes under purview of I&B ministry, says Jyotiraditya Scindia

Minister Scindia said that regulating OTTs comes under the domain of the Ministry of I&B.(Image source: News18)

Telcos including Bharti Airtel and Vodafone-Idea have requested the Communications Minister Jyotiraditya Scindia to bring OTT communication players under the regulatory fold and Telecom Act, in the recent past.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Startup focus to take center stage at IDS 2025; conference scheduled for Jan 16-17

IDS 2025 is expected to draw more than 15,000 delegates.

IDS 2025 will have a special focus on startups as there will be a ‘Startup Street’, and ‘Startup Pitching Sessions’

OHD on service authorization: Stakeholders oppose TRAI’s jurisdiction expansion

TRAI is looking for Joint Advisors and a Senior Research Officer.

The discussion focused on the Consultation Paper on the Framework for Service Authorizations for the Provision of Broadcasting Services under the Telecommunications Act, 2023.

Major telcos oppose mandatory registration or licensing of CDNs

TRAI is looking for Joint Advisors and a Senior Research Officer.

During the open house discussion, stakeholders urged TRAI to avoid imposing registration, licensing agreements, or requirements on Content Delivery Networks (CDNs).