Digital – Page 32 – storyboard18

Navigating cookies: Global enforcement cases and key judgments

As detailed in the comprehensive white paper by ASCI Academy, PSA Legal, and Tsaaro Consulting, organizations must recalibrate their cookie strategies to align with emerging legal standards.

A roundup of pivotal decisions and regulatory actions that reveal how cookie consent requirements—and user data privacy—are evolving across various jurisdictions.

Play Games24x7 alleges bias in Skoch rankings; Delhi HC grants injunction

The court directed the defendant to redact the name/mark of the plaintiff from the advertisement that has been put on their website and other social media platforms.

The Real Money Gaming company in its lawsuit had challenged an advertisement issued by Skoch group in a leading newspaper.

Zepto outshines Blinkit in YouTube campaign reach, achieves 2.9x more impressions

Comscore study revealed that Zepto and Blinkit were India's fastest-growing retail entities in 2024

Zepto outperformed Blinkit on all key metrics, cementing its position as the leader in the quick commerce category.

How India is catching up on user data protection with DPDPA

The public feedback period on draft DPDPA rules was accepted till March 5, 2025. While businesses continue to strengthen their internal structure to comply with the rules, many industry bodies have pointed out the difficulties in achieving so- especially by the small-scale startup and businesses.

India may not have a dedicated cookie law, but the Digital Personal Data Protection Act (DPDPA) sets clear principles for obtaining granular consent from users

ASCI Academy releases white paper on navigating cookies in the age of DPDPA

Advertisers use cookies to gather data on user behaviour, preferences, and browsing history to deliver targeted ads that drive higher engagement and better ROI.

The paper provides actionable insights on crafting an effective cookie policy to help stakeholders navigate the complexities of consent, transparency, and user control in an increasingly privacy-conscious world.

Spotify’s Neha Ahuja on the battle between authentic artistry and AI-generated content

Spotify leaned heavily into the creator ecosystem, where artists not only became spokespersons but also co-creators of campaigns., says Neha Ahuja.

AI is reshaping both Spotify and the broader music streaming industry.

Budget 2025: Startups seek policies to encourage local breakthroughs, make India global AI hub

The startup sector has also sought focused policies for blockchain adoption, Web3 innovation, and crypto investments, including revisiting the 30% tax and 1% TDS, given their global relevance.

For startups to scale quickly and efficiently, the sector emphasises streamlining the GST structure for digital platforms, simplifying regulatory processes, tax relief, foreign funds, AI-focused policies and enhanced support for intellectual property rights.

Category: Digital