More than nine in ten business leaders in India expect job displacement from AI: Study

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

Approximately, four-fifth of Indian business leaders believe that innovation is more important than protecting existing jobs

X (formerly Twitter) poised to resume operations in Brazil amid legal dispute

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country. (Image source: The Hill)

Elon Musk’s social networking platform could return to Brazil if it agrees to pay an additional $1.9 million fine, following a legal battle over election misinformation.

Union Cabinet approves National Centre of Excellence for AVGC; Provisionally named the Indian Institute for Immersive Creators (IIIC)

Movies like Baahubali and RRR have introduced a new vision for portraying historic and fantasy themes in India. According to the FICCI-EY 2024 report, India now boasts the second-largest anime fan base globally and is projected to contribute 60% to the worldwide growth in anime interest in the coming years.

The National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) in Mumbai, will be modeled after the IIMs and IITs.

Loco sells majority of stake to UAE based tech company, says India not a priority

Loco has previously partnered with major publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global entities like the NBA and FIFA.

On July 17, Storyboard18 reported Loco’s failure to generate revenue using the Advertising Video On Demand (AVOD) model, which led to a significant decline in Daily Active Users (DAUs).

‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India

These companies have been given 15 days to respond.

On September 26, Madras High Court lawyer K Narasimhan alleged in his complaint to the DPIIT that e-commerce platform Flipkart is offering discounts at product level for select sellers and creating a non-competitive environment.

At 88% of ad impressions, programmatic most popular method for promoting ads on digital

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

In terms of applications, YouTube witnessed the highest number of digital ad impressions at 38% in the first half of 2024, according to the TAM AdEx report.

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