Ahead of festive season, Meesho partners with D2C brands, attracts 3.2 crore shoppers

Meesho marketplace provides small businesses, which includes SMBs, MSMEs, and individual entrepreneurs, access to millions of customers, selection from over 30 categories, pan-India logistics, payment services, etc

Meesho said that nearly 75 percent of orders came from tier 2+ markets, and among brands, Liberty reported growth of 2.89X, Bella Vita at 2.5X, and Denver at 2.4X.

Don’t call dark stores ‘dark store’, says BSC founder Shantanu Deshpande. Here’s why.

Shantanu Deshpande is one of the startup founders who actively creates content on social media.

The Founder of Bombay Shaving Company suggests a rebranding that could brighten up the future of quick commerce, urging partners to rethink the ‘dark store’ label in favour of something more inspiring.

Airtel unveils India’s first AI-powered spam detection service

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

The service, set to launch free of charge, aims to combat spam calls and messages, enhancing user security for millions of subscribers.

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Industry endorses withdrawal of draft Digital Competition Bill

Experts argue that the timelines (under draft DPDP rules) appear very difficult to comply with.

Within six months of release, the Digital Competition Bill draft is likely to be scrapped, with concerns raised over its proposed ex-ante regulatory framework, vagueness and potential impact on MSMEs.

GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

As per Cornerstone’s SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML and nearly 18 percent of data analytics jobs, reflecting its growing role in the global AI landscape between January and July 2024.

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

India pushes to bring online gaming companies under stricter framework at FATF

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

At the Financial Action Task Force (FATF) in Paris, India is pushing for the inclusion of online gaming companies under the ambit of anti-money laundering or countering the financing of terrorism framework.

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88% of Indian organizations open to global hiring for AI roles: Report

80 percent of the Indian organizations said that high salary expectations have deterred them from hiring AI talent (Photo: Unsplash)

According to Deel report, 80 organizations said that high salary expectations have deterred them from hiring AI talent. On the other hand, 56 percent of the respondents cited fierce competition from other companies as a significant challenge in attracting AI talent.