Godrej Enterprises Group earmarks Rs 1200 cr investment in tech, digital skills

Rs 1200 crore investment is planned over the next 3-5 years on tech and digital skills by Godrej Enterprises Group.

To achieve a seamless customer experience across its businesses, Godrej Enterprises Group is investing in new digital solutions and technology platforms including strategic digital platforms, AI, and generative AI technologies across business units.

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AI Chatbot to simplify navigation and services at Mahakumbh 2025

With NCH’s AI-driven, sector-specific analysis, these convergence partners can now act more effectively and efficiently in resolving consumer issues, thereby enhancing consumer trust and satisfaction.

The new chatbot will offer accurate details on parking, food courts and hospitals within one kilometer radius of the user.

India leads global mobile app market in downloads and usage

Mobile users worldwide spent an astounding 4.2 trillion hours on apps across iOS and Google Play in 2024, equating to roughly 3.5 hours per user daily

Social apps continued to dominate consumer attention, with 3 trillion hours spent globally on social media and messaging apps in 2024 — up 6% from the 2.8 trillion hours recorded in 2023.

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment sector anticipates simplified regulatory frameworks, a conducive environment for innovation, and initiatives that enhance the digital and technical skills of the workforce.

Maha Kumbh 2025: Travel platforms up ad spends by 40% as bookings skyrocket

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

As train and flight bookings rise over 200% on the back of Maha Kumbh, the online travel platforms and agencies significantly up advertising spends.