Digital – Page 30 – storyboard18

Amazon MX Player’s no ‘soft porn’, no sports content gambit

Amazon acquired the Indian ad-supported streaming service for $100 million, marking a lower acquisition cost than its previous buyout.

The soft porn and erotic content on MX Player primarily targeted a male audience from Tier II and III cities, serving as a draw within the platform’s diverse offerings.

DPOs in demand: DPDP draft rules push Meta, Kotak, GMR to seek Data Protection Officers

The public feedback period on draft DPDPA rules was accepted till March 5, 2025. While businesses continue to strengthen their internal structure to comply with the rules, many industry bodies have pointed out the difficulties in achieving so- especially by the small-scale startup and businesses.

The release of draft Digital Personal Data Protection rules in January ’25 has spurred companies to intensify compliance audits to enhance data protection measures and onboard Data Protection Officers in many cases.

Elon Musk’s X sues Lego, Nestlé, and others over alleged ad boycott

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

Since Musk took over Twitter, the platform has changed significantly. He reinstated banned accounts, removed content moderation teams, and cut staff responsible for tackling political interference and child exploitation

Regulating digital media: Parliament panel proposes unified media framework

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The panel on communications and information technology was led by Bharatiya Janata Party (BJP) lawmaker Nishikant Dubey.

Economic Survey 2024-2025 highlights AI’s potential and challenges for India’s workforce

With NCH’s AI-driven, sector-specific analysis, these convergence partners can now act more effectively and efficiently in resolving consumer issues, thereby enhancing consumer trust and satisfaction.

The Economic Survey suggests that India can build a workforce capable of utilizing AI to improve efficiency and create new economic opportunities.

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.

Amul, Mondelez debut on Prasar Bharati’s OTT platform WAVES

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

For Advertising-Based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) programs, the revenue-sharing model remains 65:35 for which broadcasters and content providers are praising the pubcaster.

India set to launch indigenous AI model with affordable, secure computing facility

India's AI model will prioritize ethical AI practices, with a focus on inclusivity, fairness and the elimination of biases.

With an estimated timeline of 6–10 months for foundational model completion, the initiative is poised to revolutionize the way AI is developed and deployed in India, contributing to both industrial and societal advancements.