The soft porn and erotic content on MX Player primarily targeted a male audience from Tier II and III cities, serving as a draw within the platform’s diverse offerings.
Category: Digital
DPOs in demand: DPDP draft rules push Meta, Kotak, GMR to seek Data Protection Officers
The release of draft Digital Personal Data Protection rules in January ’25 has spurred companies to intensify compliance audits to enhance data protection measures and onboard Data Protection Officers in many cases.
Elon Musk’s X sues Lego, Nestlé, and others over alleged ad boycott
Since Musk took over Twitter, the platform has changed significantly. He reinstated banned accounts, removed content moderation teams, and cut staff responsible for tackling political interference and child exploitation
Regulating digital media: Parliament panel proposes unified media framework
The panel on communications and information technology was led by Bharatiya Janata Party (BJP) lawmaker Nishikant Dubey.
Economic Survey 2024-2025 highlights AI’s potential and challenges for India’s workforce
The Economic Survey suggests that India can build a workforce capable of utilizing AI to improve efficiency and create new economic opportunities.
PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell
Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding
Businesses must take back control in an AI-driven future: S4’s Martin Sorrell
“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said
India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell
He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.
Amul, Mondelez debut on Prasar Bharati’s OTT platform WAVES
For Advertising-Based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) programs, the revenue-sharing model remains 65:35 for which broadcasters and content providers are praising the pubcaster.
India set to launch indigenous AI model with affordable, secure computing facility
With an estimated timeline of 6–10 months for foundational model completion, the initiative is poised to revolutionize the way AI is developed and deployed in India, contributing to both industrial and societal advancements.