Nykaa posts strong Q2 performance, beauty revenues soar

The fashion vertical of Nykaa is expected to report Net Revenue growth of around 20 percent

According to FSN E-Commerce Ventures Limited which operates the Nykaa brand, the beauty vertical delivered ‘robust’ net revenue as well as net sales value (NSV) growth of mid-twenties, with a higher GMV growth

Amazon.in becomes the top customer choice for electronics during the festive season, reveals Counterpoint Research

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

Attractive offers and deals have emerged as the primary factor for buying consumer electronics online, followed by trust and availability of the latest devices.

AI, Q-comm, micro-Influencers, regional language content fueling festive shopping: Meta

Festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration and the rise of quick commerce. (Image source: Unsplash)

Over half of this year’s festive season shoppers expect to shop more through e-commerce platforms, states a Meta report on shopper behavior.

Amazon miniTV and MX player merged to become ‘Amazon MX Player’

With this acquisition, Amazon is merging two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon has completed the transaction of acquiring certain assets of Times Internet-owned streaming platform MX Player- which will continue to keep the services free.

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Simply Speaking: Shorts #3 – Success – fluke or formula ?

For as long as civilisation has existed, philosophers , sociologists , scientists, and politicians among others have tried to reduce the complexity of this world into a formulaic theory for success. In all likelihood, none exists. The word theory itself comes from “Theo Ria” - merely a way of looking, writes Shubhranshu Singh. (Image source: Unsplash)

The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week’s Simply Speaking.

YouTube Shorts expands to three minute videos, enhancing creator flexibility

Currently limited to 60 seconds, this expansion will take effect on October 15 and comes in response to creator demand for more flexibility in storytelling.

In a move to compete more effectively with TikTok and Instagram Reels, YouTube announces a significant update to its Shorts feature, allowing longer videos and introducing new creative tools for users.