Digital – Page 28 – storyboard18

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

A digital revolution, sports diversification and AI integration to shape advertising’s new frontier, says Omnicom Media Group India’s chief Kartik Sharma

MIB working on rules to regulate online ads, influencer marketing

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

In response to the parliamentary standing committee, the Ministry of Information and Broadcasting has shared that it is working on formulating rules to regulate online advertisements, including influencer marketing.

India’s top schools spur debate over OTT censorship, seek regulation

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

To mitigate exposure to adult OTT content, many schools have implemented strict monitoring of online activities and are conducting regular workshops to educate students about safe online practices and the potential risks of ‘vulgar’ content.

Comedian Kunal Kamra slams Zomato-owned Blinkit for exploiting gig workers: “Landlords Without Land”

Kamra directly addressed Blinkit CEO Albinder Dhindsa, questioning the wages paid to the company’s delivery partners in 2024.

In a scathing New Year’s post, the comedian accuses quick-commerce giants of offering freedom they can’t afford while paying wages that don’t meet workers’ aspirations.

Bhuvnesh Kumar takes over as CEO of UIDAI

The seasoned IAS officer, currently Additional Secretary at MeitY, takes the helm of India’s biometric identification authority, overseeing the future of Aadhaar’s digital infrastructure.

Competition Commission of India seeks more details on Quick Commerce complaint

CCI is seeking additional evidence before investigating claims of anti-competitive practices against quick commerce companies, as traditional retailers allege unfair market practices.

TECH 2025: Trends that will shape our lives as consumers in the year ahead

Social media companies, brands, and influencers have increasingly adopted the term “creator” for the many forms of social media content producers thriving today, from bloggers, vloggers, livestreamers to Instagrammers and TikTok stars. But there is a key difference. Read on to find out. (Image: igor-omilaev via Unsplash)

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.

Google marks 2024 as milestone year for AI-led innovations

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

August was a significant month for Google’s hardware and software.

The 2025 rollout of Digital Radio: Broadcasters send mixed signals

TV Today Network informed the stock exchanges that Creative Channel Advertising and Marketing Pvt. Ltd. (Creative Channel) is engaged in television broadcasting, advertising, and programming activities.

In 2025, the government plans to initiate digital radio broadcasting in 13 metro cities. The players, however, are worried about high-cost implications and difficult transition.