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OpenAI unveils a subtle yet comprehensive rebrand

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Among the updates is the launch of OpenAI Sans, a custom font designed to reflect the new brand identity.

MIB officials meet Telangana govt, TVAGA to discuss WAVES

MIB officials assured stakeholders that the event dates would be announced within a week.

Storyboard18 was the first to report on the postponement of WAVES, which was initially scheduled to take place in New Delhi from February 5 to February 9, 2025. The event is now expected to be held in Mumbai.

Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

AI is reshaping digital advertising fast. Brands that adapt, automate, and rethink their approach will get the best results, according to experts.

Prasar Bharati’s WAVES OTT collaborates with German Football Association

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

The pubcaster will stream premium German football matches live and free for India’s mobile-first audience.

India can build low-cost AI models just like Chandrayaan, Says Union Minister Ashwini Vaishnaw

India currently lacks dedicated AI laws, but the government is working on guidelines and frameworks to regulate AI-related crimes.

Vaishnaw who was in conversation with OpenAI CEO Sam Altman said, “Our country sent a mission to the moon at a fraction of the cost that many other countries did, right? Why can’t we do a model which will be a fraction of the cost that many other countries do?”

Sam Altman clarifies AI cost remarks, says low-cost LLMs are now ‘doable’

India has become OpenAI’s second-largest market, with user numbers tripling in the past year.

Back in 2023, Altman had said that it was “totally hopeless” for smaller teams with limited budgets to compete with OpenAI on training foundation models, a remark that sparked considerable debate in the AI community.

India’s AI influence growing as OpenAI user base triples, says OpenAI CEO Sam Altman

SoftBank is expected to contribute 75% of the funding, while the remaining investment will come from Microsoft, Coatue Management, Altimeter Capital, and Thrive Capital, according to a source familiar with the matter.

“India is a crucial market for OpenAI,” Altman said, highlighting that it is the company’s second-largest market, with user numbers having tripled over the past year.

Indian gaming industry applauds PM Modi’s vision of global gaming capital

Prime Minister in April last year met India's top gamers and gaming content creators. He was seen interacting with gamers and shared how gaming industry is taking centre stage.

Prime Minister Modi’s Independence Day speech last year also resonated with game developers across the country.

YouTube advertising revenue clocks $10.47 billion in Q4; Parent-firm Alphabet’s AI investments rise

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

The company reported slower revenue growth across several key segments, including its search business, YouTube advertising, and services division, when compared to the same period last year.

MIB launches TruthTell Hackathon to combat misinformation in live broadcasts

The initiative is supported by prominent organizations such as the Ministry of Electronics & Information Technology (MeitY), IndiaAI Mission, and DataLEADS.

The TruthTell Hackathon invites developers, data scientists and media professionals from across the globe to create AI-powered solutions aimed at real-time detection and verification of misinformation in live broadcasting.