Digital – Page 27 – storyboard18

Indian government partners with Meta; launches ‘Scam se Bacho’ campaign to tackle rising online scams

78% of Indians are more concerned about online shopping scams this festive season than they were a year ago, particularly due to the rise in deepfake scams

It is expected that this campaign can be a national movement that can empower Indian citizens with the tools and knowledge to protect themselves from these threats.

Netflix ads plan drives over 50% of Q3 sign-ups: Co-CEO GK Peters

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Netflix will be launching its first-party ad server in Canada in the fourth quarter and later in rest of the ad markets in 2025

India Inc ramps up cybersecurity workforce as data breaches hit record levels

54% of the security leaders identify AI generated attacks as the biggest security risk. (Image: Unsplash)

Bengaluru-based organizations lead in recruiting cyber experts. India’s IT hub accounted for nearly 10% of job listings since September 2023

MIB, TRAI put weight behind D2M Broadcasting, says trial in progress

Prasar Bharati, the public service broadcaster in collaboration with IIT Kanpur and Saankhya Labs, is conducting D2M trials using both high-power and low-power transmitters.

Government not exempted from DPDP Act, MeitY informs stakeholders

It is imperative for the government, especially MeitY, to establish comprehensive guidelines to address these challenges.

The government has also asked companies to have technical and organizational measures in place before the rules are laid out.

Amazon Prime Video to introduce ads in India from 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Prime Video will feature limited advertisements, aiming to offer fewer ads than linear TV, while providing an ad-free upgrade. No changes to Prime membership pricing in 2025.

Smytten to turn profitable by FY25-end; seeks fresh funds for offline expansion

Smytten raised around $12.9M in a Series A round in 2022 led by Fireside Ventures and Roots Ventures, and is staring at a Series B round to expand its offline presence, its co-founder Swagat Sarangi (ex-head of business marketing at Google) tells Storyboard18.

The try-and-sample e-commerce start-up Smytten is expecting Series B funding soon to expand its offline presence and technology infrastructure. Having crossed the Rs 100 crore revenue milestone recently, Swagat Sarangi, Co-founder, Smytten and Smytten Pulse, shares the plan to grow at 40% year-on-year for the next three years.

Category: Digital