Category: Digital

Radio industry urges for subsidies, phased-manner transition to digital radio adoption

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

During a discussion with TRAI, the radio industry urged for subsidies and a phased-manner migration to digital broadcasting, along with content guidelines, and single music licensing/royalty framework (for both analog and digital).

Govt panel report on AI Governance Guidelines: ‘Regulation should aim to minimise the risk of harm’

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

A whole-of-government approach is recommended in the committee’s report. MeitY has released the report for public consultation, open till January 27.

Meta to overhaul content moderation: Fewer factcheckers, more political content

Before the increase, Meta’s executives were reportedly earning total cash compensation that ranked at or below the 15th percentile compared to similar roles in competitor companies.

Mark Zuckerberg announces plans to reduce censorship and introduce community-based factchecking on Facebook, Instagram, and Threads.

DPDP Act: Making sense of the rules for marketers

The Indian DPDP act is the first such privacy regulation which has clearly articulated the need and a role for Consent Manager. This solves very many problems that is plaguing the current ad tech ecosystem. (Image: claudio-schwarz via Unsplash)

From policy to practice, your quick guide to the DPDP Act and draft rules.

DPDP Act: Tokenisation could ease parental consent implementation

The industry’s challenge lies in creating systems that verify a child’s age and secure parental authorisation without overburdening users or compromising innovation. (Image Source: SiteWALL)

The Indian government’s emphasis on a consent-based framework for Digital Personal Data Protection (DPDP) Act is evident with “consent” being one of the most frequently mentioned terms in the draft rules. While this marks a significant step in protecting user data, industry stakeholders are navigating the nuances of compliance and implementation.