Category: Digital

InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce

Data privacy will continue to be a focal point as stricter regulations unfold. As cookies and traditional identifiers fade into obsolescence, brands will be forced to adopt privacy-first advertising strategies, adjusting to a rapidly changing ecosystem, says Vasuta Agarwal.

Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

BBC Studios considers exiting India content production amid tough market conditions

Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined.

Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined.

Donald Trump plans executive action to revive TikTok access, seeks U.S. stake in ownership

When asked about Microsoft's interest, Trump said in a media report, "I would say yes," noting that other companies have also expressed interest, though he withheld specifics on who else is involved.

“I would like the United States to have a 50% ownership position in a joint venture,” Donald Trump said in a post on Truth Social, adding that such a deal would protect TikTok, ensure its continued operation, and safeguard American interests.