Category: Digital

DPDP Rules: India’s new data protection rules will set global standards, says Ashwini Vaishnaw

Union Minister Ashwini Vaishnaw will outline his vision for building a digital news ecosystem that is both credible and efficient.

Ashwini Vaishnaw argues that India’s Digital Personal Data Protection framework offers a flexible, innovation-friendly alternative to the EU’s GDPR, with global implications for data governance.

InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce

Data privacy will continue to be a focal point as stricter regulations unfold. As cookies and traditional identifiers fade into obsolescence, brands will be forced to adopt privacy-first advertising strategies, adjusting to a rapidly changing ecosystem, says Vasuta Agarwal.

Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.