Brand Marketing – Page 81

82.5 Communications named creative partner for JSW MG Motor India’s upcoming campaign

The partnership underscores JSW MG Motor India's commitment to innovation and a forward-thinking approach in the competitive automotive industry.

The partnership aims to boost visibility and customer engagement for JSW MG Motor India’s latest product through innovative marketing strategies.

Quick commerce emerges as the key channel for sponsor product ads, reveals mFilterIt’s report

The festive sales period also highlighted the importance of maintaining high availability, especially on quick commerce platforms where immediacy is critical.

Festive season saw a trend towards premium pricing on quick commerce platforms, where chocolate products commanded higher average selling prices

Maruti Suzuki’s Q2 result: Profit down 17.4%, revenue flat, export sales up

Maruti Suzuki posted a standalone profit of Rs 3,069 crore in Q2 FY25

Maruti Suzuki’s Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles

Tanishq, BigBasket collaborate for 10-minute delivery of gold, silver coins

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

BigBasket said it will deliver Tanishq’s Lakshmi Ganesh (999.9 Purity) silver coin, 10 gram; Tanishq 22 carat gold coin, 1 gram; and Tanishq 22 carat gold coin With Lakshmi motif, 1 gram in just 10 minutes to customers during Dhanteras festival.

Flipkart’s advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

While a clear timeline for the upcoming IPO is yet to be shared, the announcement puts Flipkart in IPO-ready mode.

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

Wealth management firms to boost AI budget from 16% to 37% in 3-5 years: Wipro survey

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

More than three-quarters (77 percent) of surveyed firms report improved decision-making with AI-driven predictive analytics, and 76 percent note overall operational efficiency improvements

Bharti Airtel’s marketing expense increases 6% quarterly; net profit soars 167% to Rs 3593 crore

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

The company’s sales and marketing expenses increases 6.14 per cent Q-o-Q to Rs 2,882 crore in Q2 FY25 from Rs 2,715 in last quarter of the same financial year.

Bvlgari launches its digital boutique in India in a partnership with Tata CLiQ Luxury

Tata CLiQ Luxury and Bvlgari will offer a luxury concierge service, through which customers can get a personalised shopping experience from knowledgeable experts trained by Bvlgari who can guide them in their journey.

This strategic collaboration marks Bvlgari’s debut in India’s e-commerce space.