Brand Marketing – Page 80

Bata India Q2 profit rises to 52% in Q2; Director Kanchan Chehal resigns

Bata India posted a consolidated profit of Rs 52 crore year-on-year

Bata Ltd said it renovated 48 stores and opened 4 Exclusive Brand Outlets (EBOs) for Power, 136 EBOs for Hush Puppies, and 14 Kiosk for Floatz

Double-digit AdEx and store expansion fuel $145B Indian jewellery market

Among the stolen valuables were chains, necklaces, bangles, and diamond jewellery.

The top 10 organized jewelry players including Titan (Jewellery), Joyalukkas, and Kalyan account command over 30% (90% of organized) of the total jewellery demand in India.

Reliance Jio eyes market debut in 2025, valued at over $100 billion: Report

Reliance Jio has firmed up plans to launch the Jio IPO in 2025

Reliance Jio’s 5G subscriber base grew from 130 million to 147 million and its average revenue per user (ARPU) increased from Rs 181.7 to Rs 195.1 in Q2 FY25

Simply Speaking: Shorts #5 – The bane of biases

“Post hoc, ergo propter hoc” and confirmation bias are two distinct yet interrelated cognitive errors that can lead to faulty reasoning, writes Shubhranshu Singh. (Image source: Clearer Thinking)

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.

Dell Laptops continues to be the most desirable brand for fourth year, reveals TRA’s Most Desired Brands Report 2024

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

FMCG dominated as the top super-category with 155 brands represented, followed by Food & Beverage with 119 brands, Automobile with 106 brands and Personal Accessories with 72 brands.

Bombay HC grants interim relief to Skechers in trademark infringement case

The plaintiffs in the case include Skechers USA, Inc. and its Indian distribution partner, which holds the trademark rights for 'SKECHERS'.

The court’s ruling comes amid claims that certain defendants were distributing counterfeit goods bearing the ‘SKECHERS’ trademark and artistic designs, which could damage the brand’s reputation and goodwill.

Bajaj Auto’s festive cheer dampened! Two-wheeler sales down, exports rise in October

Bajaj Auto has registered only a 2 percent increase in vehicle sales (both two-wheelers and CVs) at 4.79 lakh in Oct 2024

Bajaj Auto sold 2.55 lakh 2-wheelers compared to 2.78 lakh in the same month last year

Cred expands into insurance, leveraging Cred Garage to offer motor policies

Cred Garage, a feature that provides users with insights on vehicle spends, pending traffic violations, insurance renewal dates, and breakdown assistance, will now support distribution, marking Cred's first venture into the insurance sector.

With discounts for high credit scores, Cred partners with major insurers to launch motor insurance offering.

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

Amit Doshi began his career at Perfetti Van Melle as an area sales manager and then also worked at Lenovo.

Amit Doshi, chief marketing officer, Britannia Industries, reveals to Storyboard18 the iconic signature tune ‘Ting Ting Ti-Ding’s’ total brand recall and how the collaboration with q-commerce firm Zepto aims to create delightful shopper experiences.

Route Mobile wraps up Route Amplify 2.0 with powerful discussions on AI, Security, and the Future of Digital Communication

Route Amplify has once again proven to be the definitive platform for shaping the future of communication. With the innovations and partnerships unveiled, Route Mobile and its partners are set to continue leading the charge into the next frontier of customer engagement, security, and digital identity.

The event brought together industry leaders, innovators, and key players from around the globe, focusing on crucial topics such as AI, customer engagement, and security. With insightful keynotes and panel discussions, the conclave highlighted the importance of embracing digital solutions for enhancing customer experiences.