Brand Marketing – Page 79

Income Tax Department conducts survey at Truecaller offices over transfer pricing

Truecaller stated that its financial statements have consistently received unqualified audit opinions and reiterated its adherence to international transfer pricing norms.

The action focuses on alleged transfer pricing violations; Truecaller assures compliance with tax laws in India and Sweden.

Rapido outsmarting ride-hailing giants; no longer Ola and Uber’s third wheel

No doubt, Rapido's success in major cities has sparked speculation about its potential for nationwide expansion. While the company has made significant strides in Bengaluru and Mumbai, conquering other metros like Chennai and Pune, where Ola and Uber have a stronger foothold, will be a true test of its capabilities.

In the past three years, Ola and Uber’s combined market share has dwindled from over 90% to around 60-70%

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Nvidia overtakes Apple to become world’s most valuable company amid AI boom

In 2023, Nvidia emerged as the go-to source for AI hardware, solidifying its position as a major beneficiary of the AI boom.

Nvidia’s market capitalization reached $3.43 trillion, edging ahead of Apple’s $3.4 trillion valuation.

India’s antitrust body recalls Flipkart investigation report after Xiaomi complaint

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Xiaomi had raised concerns that the original report, which found Flipkart and certain sellers in violation of competition laws, contained proprietary data that should have been redacted.

Delhi High Court orders Alpino Health Foods from running ads disparaging oats

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

Ex parte ad interim injunction granted in favour of Marico Limited over alpino’s alleged disparaging campaign against oats; next hearing on the matter scheduled for March 19.

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

PayNearby latest report highlighted a significant growth in cash withdrawal transactions in Northeast India, with Mizoram, Meghalaya, Nagaland, and Assam leading the way in digital financial inclusion.

PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.

Wakefit records 50% revenue growth online during festive season

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “The festive season sale has gotten an incredible response from our customers this year. The trust that they continue to place in us is truly motivating and drives everything we do. At Wakefit.co, listening to our customers' needs and evolving with them has always been a priority. This year’s growth is a reflection of that commitment.”

Geographically, the North and East regions experienced the highest sales growth this year, with states like Uttar Pradesh, Madhya Pradesh, and Rajasthan showing a 4x spike in sales compared to pre-festive periods.

Intel’s gamer days 2024 targets Gen Z with Dentsu Gaming & StreamO

Leveraging the influence of over 350 gamer influence across India, the campaign cuts through traditional advertising boundaries, delivering content tailored to Gen Z's immersive and interactive media preferences.

Intel campaign bridges gap between brands and gaming enthusiasts, harnessing influencers and high-impact content.

Aditya Birla Finance and Glas Trust seek removal of resolution professional in Byju’s insolvency case

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The applications were filed on Monday, and the NCLT bench, comprising Judicial Member K. Biswal and Technical Member Manoj Kumar Dubey, has scheduled the pleas for hearing next week.