Category: Brand Marketing

India’s experience economy needs more than investment – it needs strategic infrastructure, says CEO of BookMyShow

Ashish Hemrajani sees a cultural shift where young Indians, empowered by social media platforms like Facebook, Instagram, and YouTube, are eager to engage with global and regional content alike. He points to the growth of regional cinema, music, and culture as key drivers of this change. (Image Source: Black hat Talent Solutions)

For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses.

Pocket FM to lay off 75 employees

Pocket FM had laid off around 50 employees in October 2024, and this is the second round of job cuts at the company. In July 2024, Pocket FM had to also do away with 200 contractual writers. (Image Source: Apple App store)

The Pocket FM spokesperson spoke about the necessity of this move to ensure long term sustainability and the company’s success.

Meta faces major regulatory setback in India over WhatsApp data-sharing

The state commission, presided over by President Sushil Kumar and Member Sudha Upadhyay, stated that "WhatsApp is a service provider company" and its provision of services within India means it "cannot be said that this company is a foreign company and the consumer complaint against it is not maintainable." The ruling directly contradicts the district commission's view that WhatsApp users are not consumers of the platform.

The Competition Commission of India has imposed a $24.5 million fine and a five-year ban on data-sharing, forcing Meta to rethink its operations in its largest market.

Swiggy ventures into sports with new subsidiary, Swiggy Sports

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.

Maha Kumbh 2025: Top brand campaigns making a splash

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.