Brand Marketing – Page 43

From Googling to Plexing: Perplexity serves 20 million queries in a single day

The proposed deal, reportedly submitted to TikTok's parent company ByteDance in January, envisions the creation of a combined entity that would unite TikTok US with Perplexity's innovative AI-driven search engine.

AI-powered search app Perplexity records a staggering eightfold surge in daily queries, marking a shift in digital search behaviour.

IndiGo-Mahindra ‘battle’ for 6E explained: A look at existing laws applicable to current dispute

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles, including electric cars.

Swiggy, CRED, Dream11 among 30 startups to join newly launched Startup Policy Forum

E-commerce and tech startups are driving growth with 73 percent planning workforce expansions

The Startup Policy Forum has been designed as a platform to address the challenges and focus on priorities of startups. The SPF has been positioned to be an advocate for emerging companies.

HUL rides e-commerce wave, 30% growth in 3 years: Motilal Oswal

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Strategic divestments, such as Pureit and the ice cream business, and digital-led investments (40% of media spending) are expected to enhance operational agility.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

71% of Indian learners excited about emerging technology: Duolingo Report

English, Spanish, French, German, and Japanese retain their positions as the most popular languages studied worldwide. (Image source: Unsplash)

Global language trends reveal English language dominance, India’s enthusiasm for technology, and the growing role of AI in personalized education.

Mahindra ties up with Gaana for in-car audio experience in new electric SUVs

This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, added the company in a statement. (Image Source: Seeklogo and Google Play)

This collaboration incorporates Dolby Atmos technology into Mahindra’s eSUVs.

Zepto CEO joins work-life balance debate amid allegations of toxic culture

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of Zepto, debuted its own standalone mobile application recently. (Image source: GQ India)

Zepto CEO Aadit Palicha’s irony-laden work-life balance comment stirs debate amid allegations of work culture.

Hero MotoCorp sells 4.60 lakh motorcycles and scooters in 32-day festive period

The company registered an impressive 13% growth compared to the festive season of 2023

During November, Hero MotoCorp continued to witness a positive trend in global business sales as well with a robust double-digit increase of 36%

Swiggy launches new subsidiary in sports and recreational activities; name under process

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

The subsidiary will also pursue broadcasting and sponsorship rights and promote sports events through different business models.