Brand Marketing – Page 44

PhonePe ventures into q-comm with ‘Pincode’ app, targets 15-minute delivery across six cities

PhonePe's consistent enhancement of its product and service offerings, combined with growing customer preference for the platform, has contributed to reaching this milestone.

The Walmart-backed payments giant shifts focus to the growing quick commerce market, aiming for rapid delivery growth ahead of a planned public listing in 2026.

BookmyShow releases security guidelines ahead of Coldplay concert; issues warnings against black marketing

Taking to Instagram, BookmyShow said in a post stated that they would implement several checks and balances to ensure a comfortable concert experience for people who had valid ticket with them. The attendees were required to carry a copy of their valid government photo ID along with a soft copy of the valid government photo ID of the primary transactor, further added the post. (Image Source: Unsplash)

Coldplay concert is all set to take place on January 18, 19 and 21 at DY Patil Stadium in Navi Mumbai.

US Supreme Court denies Meta’s appeal in multi-billion dollar class action

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

Meta’s battle against claims of overcharging advertisers on Facebook and Instagram continues, as the Supreme Court declines to hear its case.

Brand sponsorships to soar by 20% as sports franchises enter esports arena

According to industry experts, male players in top-tier esports organizations earn between Rs 2-3 lakhs per month, while their female counterparts are paid a mere Rs 30,000-40,000.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

‘Schezwan chutney’ starts legal showdown between Dabur and Capital Foods

Back in October 2024, Dabur asked the Trademarks Registry to cancel the registration of ‘Schezwan Chutney’ as a trademark. The case is now set to be heard on February 5.

We want to be as strong in EVs as we are in ICE: Hyundai’s Tarun Garg

Hyundai aims to reshape India’s electric vehicle landscape with ambitious sales targets for its much-anticipated Creta EV and comprehensive charging solutions.

Reckitt partners with GIWA and others to promote hygiene at Maha Kumbh 2025

Gaurav Jain, Executive Vice President of Reckitt’s South Asia division, said, “The Maha Kumbh Mela provides a unique opportunity to integrate hygiene practices into one of India’s most culturally significant events.”

Maha Kumbh 2025 Guest List: Shankar Mahadevan, Kailash Kher and others to perform at Prayagraj

Top singers to perform at Maha Kumbh 2025 in Prayagraj’s Cultural Hub ‘Kalagram’

IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025

Image: aakash-dhage via Unsplash

India AdEx is projected to reach approx Rs 1.2 lakh crore by 2025-end, say experts. Digital to constitute 55% of total ad spending, whereas TV is also expected to experience growth, albeit at a slower pace, with ad spending projected to rise by about 10%.

Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.