Brand Marketing – Page 126

Bata rolls out ‘Try and Fly’ campaign featuring 9 to 9 collection

Every participant will win assured prizes, lucky winners every week will get an all expense paid trip to Goa and bumper prize winners stand a chance to win an all-expense paid trip to international holiday destinations.

The ‘9 to 9’ collection features a range of fashionable and all-occasion footwear.

Upstox forays into insurance distribution; launches new campaign video

The video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. (Still from the campaign)

Currently, the insurance penetration in India stands at 4.2 percent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance.

Ecommerce major Flipkart launches Flipkart IRIS, an insights platform for brands

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Flipkart IRIS will provide extensive reports and insights crucial for brands aiming to expand and strengthen their businesses. The enhanced user interface will offer an engaging and dynamic experience for brands, the ecomm major said.

Mahindra collaborates with Santanu Hazarika and Nought One to showcase XUV 3XO inspired streetwear collection

This collection is targeted to attract young consumers who appreciate both modern fashion and innovative car design, stated the company.

Design elements from the XUV 3XO, like its diamond inserts and logo, have been adapted into the apparel, linking the pieces directly to the SUV’s aesthetic.

United Breweries introduces Queenfisher Beer in Assam and Meghalaya

Initially launched on March 11 in Goa, the beer garnered significant interest from the public.

Vikram Bahl, CMO, United Breweries Limited, said, “Queenfisher is our way of recognizing the unstoppable force of female friendship.”

Policybazaar rolls out new ad campaign on exceptional claims assistance

Right from a fender-bender to a serious collision - getting into an accident can be quite a daunting experience. Facilitating quick and effective claims settlement has been a focus area that Policybazaar has been working on, mentioned the company.

The campaign features a series of advertisements that feature situations where Policybazaar’s experts come to the policyholder’s rescue.

Three jailed for violating food safety standards in Patanjali Elaichi Soan Papdi case

The convictions were made under the Food Safety and Standards Act, 2006,

A food safety inspector had flagged issues with Patanjali Navratna Elaichi Soan Papdi at a shop in Berinag, Pithoragarh, in 2019. Patanjali Foods filed a clarification, “…this matter pertains to the year 2019 when sampling was conducted at the premises of a distributor of Patanjali Ayurved Limited (“PAL”).”

Online sales of innerwear grows by over 80 percent in FY24: Unicommerce

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. (Image sourced from CNBC)

Unicommerce data shows buyers from more than 340 cities utilising online channels for their innerwear purchase.

Apparel Group partners with Myntra to expand Victoria’s Secret’s presence in India

Victoria’s Secret will cover segments like lingerie, lounge wear, personal care products, bags and wallets. (Image source: Facebook)

Through this strategic partnership, Victoria’s Secret will bolster their presence on Myntra.

Mankind Pharma launches campaign on the occasion of World Hypertension Day

In Q1 FY25, the OTC business of Mankind Pharma reported revenues of ₹206 crores.

This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.