Category: Brand Marketing

From fads and trends blah-blah to hard working marketing

In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. (Image source: Unsplash)

A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week’s Simply Speaking column for Storyboard18.

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

PM Modi emphasises importance of advanced AI education and content verification measures during discussion with Bill Gates

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

On March 28, PM Modi and Bill Gates convened for talks encompassing AI, digital public infrastructure, and climate change. Gates commended India’s embrace of technology, while PM Modi underscored initiatives like ‘Namo Drone Didi,’ focusing on empowering women. Additionally, PM Modi promoted AI education, implementing watermarks on AI content, and regulating deceptive deepfake technology.

Mamaearth parent Honasa launches GenZ focused makeup brand Staze

The brand’s target demographic is Indian women in the age group of 18-24 years, “who prioritise innovation and quality at accessible price points". (Image via LinkedIn)

In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.

Criteo secures MRC accreditation for retail media measurement

Accreditation by the MRC also included a review of Criteo’s GIVT detection for both Onsite Sponsored Products and Onsite Display Ads, which enables advertisers and agencies to flag certain invalid sources.(Representative Image: Carlos Muza via Unsplash)

For years, Criteo has been building a commerce media strategy for advertisers to connect with consumers throughout their shopping journey.