Category: Brand Marketing

Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav unveil YiPPee!’s latest campaign

The campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends.

‘YiPPee! Toss’ campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of its noodles. The campaign will be rolled out in multiple media platforms across the country.

Adani One partners with Cleartrip to enhance the travel experience customers

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Cleartrip will provide Adani One users access to over 3 lakh routes and more than 10 lakh bus connections from private operators and state transport buses.

Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance

The Tyger brand will advance the companies' principal mission to empower entrepreneurs, borrowers, and homeowners with convenient and immediate access to the financing they need to meet their goals and ambitions.

Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.

Pepsi unveils new logo in 14 years

The new look rolled out across the market celebrates the brand's 125th anniversary and marks the brand's next era with an eye towards the future.

The brand partnered with Warner Bros. Discovery to come together and celebrate the new titan logo unveil with a grand event, which took place in New Delhi recently.

Haier India joins forces with Star Sports for ICC Men’s T20 World Cup 2024

Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

This collaboration allows Haier India to gain visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from June 1 to June 29.

Adobe announces general availability of AEP AI Assistant

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

Through a generative AI-powered conversational interface, Adobe Experience Platform (AEP) AI Assistant will empower brands to automate tasks, simulate outcomes, and generate new audiences and journeys.

Seagram’s Royal Stag renews partnership with ICC as official supporter for four years

The association has seen multiple large-scale campaigns like #ItStartsWithYou, #InItToWinIt and #LargeHumaaraHai driven through 360-degree media amplification, digital engagement, technological interventions, and fan experiences; keeping the brand’s ‘Live It Large’ philosophy at the forefront.

The partnership which will run until the end of 2027 extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA.