Brand Marketing – Page 126

Jacqueline Fernandez celebrates 70 million Instagram followers in collaboration with EaseMyTrip

In a collaborative effort, Fernandez and EaseMyTrip jointly announced this news on their social media platforms, sparking viral engagement with a collective reach of nearly 15 million, stated the company. (Image source: Moneycontrol Hindi)

By downloading the EaseMyTrip app and using the promo code “JACKIE70,” participants stand a chance to win the opportunity and get a chance to avail irresistible discounts.

BARC Ratings: CNN-News18 dominates with 72 percent lead over Times Now during second phase of Elections

The power-packed performance of CNN-News18 on the crucial polling day is a testament to its special election programming, delivering the most accurate information, coupled with finest news anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar. The channel's extensive network of reporters across the states going for polls ensured comprehensive coverage from all over the country.

With a remarkable 72% lead over Times Now, CNN-News18 remained the number one choice of viewers for comprehensive polling day coverage. It captured an impressive 38.8% market share, maintaining a significant lead over Republic TV, which captured 24.7% market share.

Head-to-head: Caresmith takes a jab at Bombay Shaving Company’s viral campaign

Rushabh Shah of Caresmith seizes an opportunity amid Bombay Shaving Company's controversial ad backlash.(Images sources from Linkedin, Unspalsh and Moneycontrol)

Caresmith founder Rushabh Shah took a satirical swipe at Shantanu Deshpande by creating his own ‘moment marketing’ campaign.

BookMyShow partners with Election Commission of India; unveils ad film ahead of Lok Sabha Elections

The campaign employs an omni-channel strategy encompassing digital, mobile marketing, campus seeding, in-cinema promotions and more, ensuring that the message reaches a diverse demographic of millions of viewers, urging them to fulfil their duty.

Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

HCLTech and Cricket Australia extend their partnership for T20 Cricket World Cup 2024

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As Australia enters the world cup with a special Indian connection, they will be donning the jersey with a global IT brand- HCLTech on their sleeves and in the trunk top of their training kit again

Korean beauty brand Laneige ropes in Sara Tendulkar as brand ambassador

Sara Tendulkar, Brand Ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand's commitment to innovation and have been using their products for quite a while."

Paul Lee, Managing Director & Country Head of Amorepacific India, added, “Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances.”

NueGo teams up with T-Series film “SRIKANTH” starring Rajkummar Rao

The limited-time offer is valid until May 30, 2024.

As part of this venture, travellers can earn 10 percent discount on all routes by using the code “SRIKANTH” when booking through the NueGo App and website.

Philips India launches limited-edition trimmer co-designed by Virat Kohli

Virat Kohli, Philips India Male Grooming Brand Ambassador expressed his excitement, stating, “Partnering with Philips India to co-design this trimmer marks a special milestone for me. It's not just about endorsing a product; it's about infusing my personal experiences into every aspect of its design. Over the years, Philips has been my grooming companion, evolving alongside my style and needs."

This collaboration is an extension of innovation and familiarity that reflects Virat Kohli’s own grooming evolution.

Lay’s introduces limited edition Dhoni packs

The packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni's phenomenal achievements on and off the field, stated the company.

The nationwide launch of the Lay’s Dhoni collector’s packs is scheduled for May 4th, 2024.

News18 Network captures highest YouTube views in second phase of elections

News18 Punjab/Haryana/Himachal also amassed the highest viewership with 8.08 million video views on YouTube, leaving behind ABP Sanjha at a distant 1.6 million views and PTC News at 1.1 million views on YouTube.

According to the viewership data from Playboard, News18 India’s YouTube views reached 31.6 million on the polling day, surpassing key competitors ABP News and Zee News at 27.7 million and 26.6 million, respectively.