Brand Marketing – Page 125

Reliance Jio sees surge in wireless subscribers; adds about 4.2 million subscribers in January 2024

Reliance Jio clocks highest number of wireless subscribers added in the past year.

Latest data report released by the Telecom Regulatory Authority of India (TRAI) shows that Reliance Jio added about 4.2 million subscribers in January 2024.

Pepperfry rolls out its latest April Fools’ day campaign

Imagine a world where your furniture could predict and warn you of impending toe collisions, highlighted the company in a press release.

While there may not be a ground-breaking AI solution to prevent toe-stubbing, Pepperfry’s April Fools’ Day campaign video promises a hilarious look at this common household struggle, stated the company in the press release.

Kalyan Jewellers rolls out a new campaign on Gudi Padwa featuring brand ambassador Pooja Sawant

The digital campaign features Kalyan Jewellers’ regional brand ambassador Pooja Sawant in a distinctive avatar, portraying the role of a young mother, who embraces parenthood through child adoption. The storyline aims to encourage audiences to embrace new beginnings with an open-minded attitude, highlighted the company in the release. (Still from the ad)

The digital film offers a progressive narrative towards redefining family structures and celebrating the diverse paths to parenthood, stated the company in the release.

Apples to boAts comparison: What went right and wrong with boAt’s ad jab at Apple?

Why is this ad by boAt receiving so much criticism? Find out.

Aman Gupta’s boAt took a shot at Apple that got netizens riled up. Experts share their hot take.

Saregama launches Padhanisa, an AI-based music learning app

Saregama Ltd revenue from music declined by 2.5 percent in Q2 FY 25 to Rs 152.8 crore

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

7UP rolls out a new campaign starring ‘Animal’ lead actors, Ranbir Kapoor and Rashmika Mandanna

The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. (Stills from the campaign)

The films are designed to capture the spirit of a cool respite, with every sip promising a burst of refreshment that goes beyond the ordinary, stated the company in a press release.

EaseMyTrip acquires ETrav Tech Limited

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.

Category: Brand Marketing