Brand Marketing – Page 125

Steve Priya wins creative mandate of The Sleep Company

Steve Priya will be overseeing the creation of integrated marketing solutions across all product categories.

Priyanka Salot and Harshil Salot have led the foundation of The Sleep Company, an omnichannel leader in the comfort-tech business.

Hyundai launches fourth season of Hyundai SUV owner drive – Hyundai Explorers Adventure

In the season 4, Hyundai Explorers Adventure will cover locations ranging from Jim Corbett, Gwalior, Agra, Gulmarg, Nashik, Cherrapunji, Pench, Chikkamangaluru, Munnar, Narkanda, Manali, Leh and many more locations.

Alkem Laboratories expands reach of ‘Reliever Free India’ campaign on World Asthma Day

Asthma affects a staggering 262 million people globally, causing recurrent episodes of wheezing, breathlessness, chest tightness, and coughing. (Image sourced from Moneycontrol)

In recognition of World Asthma Day 2024, Alkem Laboratories (Alkem) announced 600 to 700 camps across India, collaborating with nearly 100 hospitals in tier-1 and tier-2 cities under its “Reliever Free India” initiative.

APL Apollo launches new TVC with Akshay Kumar

Bollywood actor Akshay Kumar

APL Apollo Steel Tubes Ltd., a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils.

How can AI shape the sports tech industry?

Mustafa Ghouse, Founder and General Partner of Centre Court Capital, Megha Gambhir, CEO and Co-Founder, Stupa Sports Analytics and Sudeep Kulkarni, Founder and CEO Game Theory

Despite its global popularity, the sports industry historically lagged behind in
adopting technology, but now with the integration of technology and artificial intelligence (AI), the sports tech industry is progressing.

Shikhar Dhawan partners with eyewear brand QUE as investor and brand ambassador

The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE's trajectory by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings.

With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.

VML creates “Are Those Neeman’s Shoes” campaign to hack voice data on smartphones

“Are Those Neeman’s Shoes” features two influencers traversing across the country, adorned in Neeman's Shoes.

Neeman’s and VML worked with The Other Half, a boutique production company, to launch to increase awareness and traffic to the brand’s website and reach a wider audience.

Pat Cummins introduces Mumbai to the New Balance experience

Pat Cummins, who has been a part of the New Balance family since the start of his athletic career, played a key part in the launch day activities as the brand inaugurated their first store in Mumbai.

The launch highlights New Balance’s strategic expansion plans, under the newly launched India subsidiary, of broadening its global presence and making significant strides within India.

Brand Rupali Ganguly: From Anupamaa to Aashirvaad; Brands endorsed by the actor

Her down-to-earth personality and ability to connect with a wide range of viewers have made her a valuable asset for companies looking to promote their products. (Image sourced via News18)

Let’s delve deeper into some of the prominent brands Rupali Ganguly has chosen to represent.