Category: Brand Marketing

Volkswagen India introduces community centric initiative ‘Volkswagen Experiences’

Participants will get an experience of driving German-engineered Volkswagen cars, including the five-star GNCAP-rated Virtus and Taigun, as well as Tiguan and the highly aspirational Volkswagen lifestyle surrounding these products.

Volkswagen Experiences or ‘VWe’ (pronounced ‘we’) an acronym that has been conceptualized to deliver community driven experiences. Under ‘VWe’, Volkswagen India will create opportunities for customers and fans to engage with the brand, it’s products and a multitude of services.

Omnicom announces major expansion in India with four state-of-the-art centers of excellence

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025.

Through their expertise in media, data and analytics, creative, digital commerce, marketing technology, and AI, Omnicom’s Global Solutions Centers will support Omnicom’s agencies around the world, driving more value and efficiencies for our clients.

Chennai Super Kings tops IPL fan loyalty charts

CSK, with a fan base dwarfing even last year's champion Gujarat Titans (GT) by a factor of 30, is valued only 25 percent higher (Representative Image: Chennai Super Kings via Twitter)

This team, with the most IPL titles under its belt, followed by RCB, a team yet to lift the coveted trophy.

Consumer Affairs Ministry to meet e-commerce companies to discuss fake reviews

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

The Ministry also floated an Online Consumer Reviews (Quality Control) Order that requires companies to accept reviews from verified users and purchasers only.

Kalamandir Jewellers onboards actress Shruti Haasan as brand ambassador

Commenting on the association, Shruti Haasan said, “I am delighted to embark on this exciting journey with Kalamandir Jewellers. I believe in the power of elegance and individuality and can easily relate to Kalamandir as a brand. They are one of the most popular jewellery retail chains in the country, and partnering with them allows me to express these values and inspire others to embrace their unique beauty.”

The partnership with Shruti Hasaan will enable Kalamandir Jewellers to forge a stronger consumer trust and brand loyalty and build further on its legacy of over 37 years.

JSW Paints’ rolls out ‘Khoobsurat Soch’ campaign featuring Ayushmann Khurrana for its waterproofing range iBlok

Conceptualized by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates conversations and has a solution to block leakage from affecting the ceiling he created in his new home. (Still from the campaign)

The new campaign will be launched across various television channels as well as digital and social platforms.