Category: Brand Marketing

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

Anupam Mittal asks, “Is Google evil?”, as the battle between Google and Indian app developers rages on

"This may feel like old-fashioned advice, but these values have stood the test of time for good reason—they work," he said. (Image source: Moneycontrol)

After calling Google “the new Digital East India Co”, Anupam Mittal has again raised concerns about Google’s treatment of India app developers and the unfair terms it offers, with a question that’s inspired by Google’s famous tagline – Don’t be evil.

Digital spends will grow on IPL 24, says Lakshmi Narayanan B, CMO, CEAT

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, who was on Ep 107 of MVP, spoke with Pawan R Chawla on a wide spectrum of topics including India’s biggest advertising and marketing tentpole, IPL2024, had this to say about CEAT’s marketing investments slated for the IPL.

Acknowledging the importance of both, traditional and digital channels, Lakshmi, as he is popularly known and addressed, when asked how CEAT Tyres had split its advertising budgets between linear TV and Digital during the last IPL, “Clearly, I think the majority of 60 percent would have gone across to Digital.” When asked about their spends split on IPL24, Lakshmi replied, “We’re keeping all options open.”

Nodwin Gaming enters into a strategic partnership with JSW Sports

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

Flipkart rolls out its UPI handle

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

With the tagline ‘India’s Most Rewarding UPI’, and powered by Axis Bank, Flipkart UPI will initially be available for Android users. Customers can now register for UPI with @fkaxis handle and can do fund transfers and checkout payments using the Flipkart app.

Byju’s trouble: Founder Raveendran says Byju’s unable to pay salaries due to investors stooping to “heartless level”

A similar email that was sent in August, Raveendran had promised to clear July's salary, but payment delays have continued as the company navigates an insolvency process and major legal hurdles with US-based lenders staking claims on its India assets.

Founder Byju Raveendran said in a letter to employees, “Unfortunately, a select few (4 out of our 150+ investors) have stooped to a heartless level, ensuring that we are unable to utilize the funds raised to pay your hard-earned salaries.”

Apple India sales to hit Rs 70,000-crore in 2024: Report

A previous Moneycontrol report stated that analysts said Apple’s market share across larger enterprises has also been rising along with mindshare. As per market trackers, Apple cornered around 6 percent laptop market share in India, translating into $400 million in Mac revenue in India. (Image source: Unsplash)

India was among Apple’s fastest-growing iPhone markets in 2023, with annual shipments crossing 10 million units for the first time with a 46 percent growth, securing the top revenue position for the year, beating its rival Samsung,

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.