Category: Brand Marketing

inDrive announces Vikrant Massey as its brand ambassador

Vikrant Massey unveiled inDrive’s new marketing 360 campaign - “Ab app ki nahi, aap ki chalegi!”

The campaign is built around the brand’s key concept – Value for Money and inDrive’s USP “Offer Your fare” which gives people the freedom to decide the fare of a ride and even bargain with the driver directly within the app.

Australian avocados enter Indian market with Brett Lee as ambassador

During the launch of Australian avocados in India, acting Australian High Commissioner to India, Nick McCaffrey said: “The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It's a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector.” (Image source: Moneycontrol)

The Australian avocado industry is growing rapidly, Australia produced just over 115,385 tonnes of avocados in 2022/23 and Australian production is forecast to increase strongly over the next few years to approximately 170,000 tonnes by 2026.

Sony Entertainment Talent Ventures India and Natekar Sports and Gaming announce ‘World Pickleball League’

The inaugural global pickleball league will consist of six franchises, each featuring 6 to 8 players, comprising a mix of leading international players from all over the world and Indian talent.

NSG will look to invest over $10 million over the next 3-5 years in India and the APAC countries. The league is poised to also propel pickleball into the international spotlight, offering a compelling fusion of sports, fun and entertainment that will captivate players, brands, and fans alike, worldwide.

Zomato rolls out photo cakes on the back of Mother’s Day

Launched on the back of Mother’s Day, this new feature will stay live on the app even after May 12, giving an opportunity to customers to order personalized cakes for every occasion. Last year, on Mother's Day, nearly 150 cakes were ordered per minute on Zomato.

With this new feature, customers can preview their photograph on the cake within the app, thus eliminating the need for complex photo editing at the restaurant’s end.

GT Force makes strategic comeback, eyes pan India expansion with special attention to eastern region

GT Force’s EV plant in Manesar has a daily capacity of 250 units. The plant specializes in lithium batteries, ensuring reliability and innovation at every stage of production.

The brand has collectively sold 4 scooter models up until now, totalling 20K units, including the GT Soul, GT One, GT Soul Vegas, GT Drive Pro, GT Prime Plus, and GT Flying. 

Hero Vired rolls out ‘A Letter to my Child’ on the occasion of Mother’s Day

With prevalent challenges faced by women, as revealed by the Women in Modern Workplaces in India report, which highlighted how 70 percent of women expressed difficulties in balancing work-life issues as a primary obstacle to career advancement and 55 percent advocated for specialized upskilling programs for women returning to work after a career break. (Stills from the video)

The campaign features real-life supermoms from Hero Vired’s learner community who penned heartfelt letters to their children reflecting the challenges these moms face while balancing work and family.

BIBA launches mother’s day campaign: “Kuch nahi” collection for mothers

The campaign features Indian TV actress, Shilpa Saklani.

Set in a household, the film follows the story of a mother who fulfils the needs of her family, always knowing exactly what they need, even without them having to share. The film then moves ahead also to depict the daughter bringing her mother a BIBA outfit for a family function she must attend to.

Zoomcar hosts earn $4 million in Q3 of 2023

In the past few months, Zoomcar announced partnerships with industry leaders to boost car buying for new and existing Hosts. (Image source: Moneycontrol)

Through synergistic partnerships with industry leaders such as Cars24, ACKO Drive, Spinny, and Droom, Zoomcar is making car sharing more convenient with customised offers on car buying and financing.