Category: Brand Marketing

News18 Hindi dominates election coverage, secures top spot as India’s No.1 Hindi News site

News18 Hindi's remarkable accomplishment can be attributed to its comprehensive coverage during the election season. The platform reached audiences across the nation with its in-depth coverage of important election-related topics from a variety of viewpoints.

The platform has launched an ad campaign to highlight its leadership across print and digital platforms.

How to craft campaigns that work for the new-age insurance consumer; Sai Narayan’s top tips

Leveraging sports events like the Indian Premier League (IPL) or the World Cup presents an unparalleled opportunity to engage with a vast audience. But that's just the beginning, says Sai Narayan.

Crafting compelling insurance campaigns for the modern consumer requires a multi-faceted approach that blends tradition with innovation, writes Sai Narayan, CMO of Policybazaar.

Citroën onboards Mahendra Singh Dhoni as brand ambassador

Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”

Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live.

Denver launches new phase of its ‘success’ campaign starring Mahesh Babu

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always.

In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments.

JioCinema unveils ‘Get Set Gold’ in lead up to Olympics Games Paris 2024

Across four episodes available on JioCinema, Dinesh will host current Olympics and World Javelin Throw champion Neeraj Chopra, reigning Commonwealth Games Champion Boxer Nikhat Zareen, Olympics Bronze Medal-winning Hockey Goalkeeper PR Sreejesh, and World No. 1 Badminton Men’s Doubles pair of Chirag Shetty, and Satwiksairaj Rankireddy.

Hosted by Indian cricketer and broadcaster Dinesh Karthik, the conversations will give viewers a peek into the world of the champions uncovering their dedication that underpins their success.