Brand Marketing – Page 122

Bollywood’s comeback king? Shah Rukh Khan climbs brand value ladder while Virat Kohli holds strong: Report

The year 2023 also saw Indian celebrities’ continued participation as active investors of startups across industries — ranging from skincare to apparel.bn in 2024, at a CAGR of 31.0%.

The top three most advertised brands on digital platforms are Pepsi endorsed by Ranveer Singh; Livspace endorsed by Anushka Sharma and Virat Kohli; and JioCinema endorsed by Alia Bhatt, MS Dhoni and Sachin Tendulkar, as per Kroll’s report.

Adobe reimagines PDFs by integrating Adobe Firefly into Acrobat

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more.

CoinSwitch becomes the official partner for the UEFA Euro Cup 2024 on Sony LIV

Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room. (Stills from the campaign)

As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run ‘Switch to CoinSwitch’ campaign from June 15 to July 15, 2024.

IBM and The All England Lawn Tennis Club launch new GenAI feature for personalised player stories at Wimbledon

In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them. (Image source: Unsplash)

The new ‘Catch Me Up’ feature displays pre and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players.

Maruti Suzuki’s Partho Banerjee on targeting young eco conscious consumers and more

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, says that the campaign aims to dispel any perception in the market that S-CNG vehicles are less than their petrol counterparts.

Dollar Industries bullish on South market; Ropes in Mahesh Babu as brand ambassador

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always. (Image source: News18)

As a part of the Vision South India strategy, Dollar Industries is targeting around 50% growth in sales from Southern market as compared to current year.

Myntra appoints Shah Rukh Khan as its brand ambassador to put a spotlight on ‘Trend-first’ fashion

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company. (Image source: CNBC-TV18)

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans.

News18 Network’s Counting Day TV viewership leaves IPL finale behind

To highlight its unparalleled viewership on the Counting Day, News18 Network launched a media campaign on Friday. The news network released a front-page ad in all editions of The Economic Times, showcasing comprehensive dominance over competitors on the Counting Day of the 2024 Lok Sabha elections.

The total reach of Counting Day was calculated by aggregating the reach of Network18’s 20 channels across various languages, while IPL Finale’s total reach was derived from 13 Star Sports channels.

Mondelēz International and Lotus Bakeries to expand the Biscoff brand in India

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Through this partnership, Mondelēz will leverage its extensive distribution network and local market presence to manufacture, market, distribute and sell Biscoff cookies in India.

Capital punishment: Brewers miffed at policies stymying Delhi beer sales despite heatwave

Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

The relentlessly high thermometer readings should have translated into blockbuster sales for beer brands as in the rest of the country but that has not been the case.