Brand Marketing – Page 122

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.

McDonald’s gets a clean chit from FSSAI over the ‘fake cheese’ controversy

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

The ‘clean chit’ from FSSAI comes days after Maharashtra Food and Drug Administration (FDA) has revoked the licence of a McDonald’s outlet in the state’s Ahmednagar district after taking action against it over cheese.

Shantanu Deshpande of Bombay Shaving Company says don’t judge Gen Z as ‘flippant and entitled’

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

The founder and CEO of Bombay Shaving Company highlighted common mistakes made by senior individuals in managing and nurturing Gen Z in the workplace, which often leads to inaccurate assessments.

Google vs Indian app developers: Google to temporarily reinstate delisted apps

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

“We will invoice our full applicable services fees in the interim and are extending payment timelines for these companies,” the Google spokesperson said.

WPL shatters sponsorship stereotypes: Diverse brands drive 10 percent team revenue growth in the women’s cricket league

community and connection they foster among fans. (Image source: BCCI Women)

Women’s Premier League is attracting not only new sponsors but also encouraging existing ones to extend their partnerships.

Infosys, TCS, Cognizant: Global IT titans and their occupation of sports

Through strategic sponsorships, technological innovations, and data-driven insights, these companies are reshaping the sports landscape, enhancing fan experiences, and driving forward the intersection of technology and athletics on a global scale. (Image source: Unsplash and News18)

Major IT companies are involved in various aspects of sports, revolutionizing the sports industry through strategic sponsorships and cutting-edge technologies.

Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani

Charu Kishnani, CMO of CarDekho Group.

Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.

Apple slapped with $2 billion EU antitrust fine, following Spotify complaint

“Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago,” said Tim Cook, Apple’s CEO.

Spotify said, “While we are pleased that this case delivers some justice, it does not solve Apple’s bad behaviour towards developers beyond music streaming in other markets around the world.”

Tata Motors to demerge commercial vehicles and passenger vehicle businesses into separate listed firms

The demerger will be implemented through an NCLT scheme of arrangement and all shareholders of TML shall continue to have the identical shareholding in both the listed entities, said the carmaker in a stock exchange filing, adding that necessary shareholder, creditor and regulatory approvals could take a further 12-15 months to complete the demerger. (Image source: Unsplash)

The commercial vehicles business and its related investments will be spun in one entity and the passenger vehicles businesses, including EVs, JLR and related investments, in another entity.

Fabindia partners with AI-powered Netcore Cloud to create individual experiences for customers

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

This collaboration aims to enhance customer insights and transform interactions that Fabindia has with its customers on digital channels using Netcore’s GenAI-powered solutions.