Brand Marketing – Page 122

Skechers comes on board as official kit sponsor for All India Pickleball Association

The partnership between AIPA and Skechers is poised to drive significant growth and innovation within the pickleball community, offering players access to footwear and apparel designed to optimize performance and comfort on the court, stated the company.

Under the terms of the five-year agreement, Skechers will sponsor team India kits with a range of performance-oriented apparel and footwear specifically crafted for the dynamic demands of pickleball. The collaboration with AIPA represents a strategic expansion of Skechers’ presence in the Indian sports market.

Johnson’s Baby launches digital film celebrating diverse journeys to motherhood

As an extension of Johnson’s Baby #PromisePehlePalSe campaign, ‘The Long Wait for Day 1’ follows the poignant stories of Neha, Maya, and Geet, each embarking on their paths to motherhood. (Stills from the campaign)

The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby.

Mamaearth’s Ghazal Alagh takes a subtle dig at growing Korean skincare trend among Indians

The post had the reply section segmented, with one half batting for Mamaearth and its products while the others shared similar sentiments as Aditi.

Honosa Consumer’s Ghazal Alagh believes that relying solely on the “K-Beauty” trend might not be the best approach, especially for Indians.

Prestige Group rolls out an Akshaya Tritiya campaign on the pros of real estate investment

MahaRERA said that the action was taken with the assistance of the Advertising Standards Council of India. (Image source: Unsplash)

Real estate provides enduring value through rental income, tax advantages, and potential for capital appreciation.

National Technology Day: Industry experts share views on the role technology is playing in marketing

National Technology Day is celebrated annually on May 11 to celebrate India’s achievements in the science and technology. (Image sourced from Moneycontrol)

On the occasion of National Technology Day, chief marketing officers, founders and other experts from diverse sectors share their views on the role technology is playing in marketing.

DBS Bank India becomes exclusive banking partner for “Srikanth”

DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests.

Srikanth is a biopic that chronicles the story of Srikanth Bolla, a visually impaired Indian industrialist.

Boldfit unveils new logo

The new logo has bold typography and a refreshed colour palette and pays homage to the brand’s ‘yoga’ beginnings.

The new logo is more than just a change in aesthetic; it represents Boldfit’s dedication to inspiring and empowering individuals on their fitness journey.

Ericsson’s Ruchika Batra: More than 160 million subscribers have adopted 5G services

Ruchika Batra, VP Marketing & Communications, Head of News & PR for SE Asia, Oceania and India

Ruchika Batra, VP Marketing & Communications, Head of News & PR for SE Asia, Oceania and India talks about Digital India vision, partnering with Jio and Airtel to have the fastest 5G deployment anywhere in the world and more.

Shree Cement’s Sushrut Pant: CTV has high potential but is underutilised

Sushrut Pant, head of marketing, Shree Cement, highlighted, "These are the three trends of sharp product propositions, relationships with the network and this whole idea of building smart has characterised our journey up till now. And now we are taking all of these things and also now adding the whole aspect of brand building, brand proposition and winning the IHBs, or the individual homebuilders, through our brands as sort of the next pillar."

Sushrut Pant, head of marketing, Shree Cement, in an interaction with Storyboard18 highlighted, “CTV offers the combination of a big screen, but with digital-like sharp targeting. The scale of CTV is still something which has not yet reached a tipping point. Having said that, since we are omnichannel, our content would be reaching the CTV, but I think it’s definitely a trend to look out for.”

Volkswagen India associates with Government e Marketplace to broaden its omni-channel presence

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Through GeM, Government agencies can procure their bulk or singular purchase of select variants of Taigun and Virtus that are both GNCAP 5-Star rated, available through a streamlined procurement process.