Category: Brand Marketing

BARC Ratings: CNBC-Awaaz leads Hindi business news segment with 52.4 percent market share

As a multi-platform brand with a stronghold on both TV and Digital, CNBC-Awaaz continues to evolve, adapting to the dynamic business world. The commitment to providing viewers with the news, analysis, and insights needed to navigate the complexities of today's global economy remains unwavering.

According to the BARC data, CNBC-Awaaz captured the maximum market share at 52.4 percent, leaving behind Zee Business on the second position at 47.6 percent.

Hilton acquires majority controlling interest in Sydell Group

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Sydell will be responsible for design, branding and management of the NoMad brand while Hilton will lead all development.

In election season, lessons marketers can learn from politicians, and vice-versa

Most politicians understand the power of storytelling. People are more likely to remember and be inspired by a compelling narrative than just facts and figures. Marketers can take a page out of their playbook by framing their brand message in a way that tells a story and elicits an emotional response from their audience, writes Lloyd Mathias. (Image source: News18)

As the politics heats up and politicians get about their campaign, it’s a good time to look at the learnings, writes Lloyd Mathias.

Martech firm SingleInterface gets $30 million funding from PayPal Ventures, Asia Partners

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

Tarun Sobhani and Harish Bahl founded SingleInterface in 2014 as a full-stack SaaS platform that offers digital marketing, customer engagement, and ecommerce solutions for multi-location brands.

The Good Glamm Group ventures into the US; partners with Serena Williams’s cosmetics brand Wyn Beauty

Celebrity backed brands are raking in the sales, with stars like Rihanna and Priyanka Chopra all in the fray and leading the pack. As many as 43 celebrity beauty brands tracked by NielsonIQ collectively surpassed $1 billion in sales for the first time in 2023. Brands with star power grew at nearly 60 percent, which was faster than the overall beauty industry growth of 11 percent. (Image source: Moneycontrol)

The Good Glamm Group has been working closely with the tennis super star over the last 2.5 years to launch WYN BEAUTY by Serena Williams.

News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement

"Be interested in what you're doing. Burnout happens when there is drudgery. If you're interested in what you do, then even if you are working hard, it doesn't become a drudgery or lead to burnout," stated Ajay Dang, President and Head of Marketing, UltraTech Cement.

In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.

UPI payments for Indian visitors in Singapore; Island nation’s tourism board and PhonePe enter strategic partnership

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots. (Image source: Unsplash)

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots.

Indian startups adopting sustainability; turning recycled plastic and botanical waste into trendy goods

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

Indian startups are redefining fashion with eco-friendly fabrics crafted from recycled plastic and banana stems, revolutionising sustainability in style.

Brands to focus on in-house teams to drive influencer marketing in India

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Image source: LinkedIn)

A recent EY report on influencer marketing in India states that brands are evolving their in-house teams to drive influencer marketing, while simultaneously engaging with the agencies.