Brand Marketing – Page 122

PUMA India teams up with Indian Olympic Association as official footwear partner

PUMA India's latest campaign, "See the Game Like We Do" transforms the monumental achievements of three Indian Olympians into urban landmarks across Mumbai, stated the company.

This partnership ensures that the Indian Olympic contingent will be equipped with PUMA’s best—from sleek travel shoes, backpacks and even yoga mats.

Navigating the complexities of modern advertising

Ads placed next to misleading or false information not only risk damaging a brand’s reputation but can also erode consumer trust, writes Laura Quigley, senior vice president, APAC, Integral Ad Science. As the media landscape becomes increasingly polarised and the spread of misinformation accelerates, brands must navigate this terrain with caution.

Brand Breakthroughs: Infosys global CMO Sumit Virmani on ‘The Anatomy of Brand Trust’

Since the Pahalgam terror attack, the Press Information Bureau's (PIB) Fact Check unit has intensified its efforts to combat misinformation. Over the past fortnight, the agency has reportedly identified and debunked at least 15 false claims related to the current situation. These included false reports of Air Marshal S.P. Dharkar's removal, counterfeit letters purportedly from the Jammu and Kashmir Police, bogus claims about the cancellation of government exams, and misleading information regarding the deployment of armed forces.(Representative Image: Bernard Hermant via Unsplash)

The insight is telling – if we can evolve our customers from wondering if the brand will make good on its promise to simply take it for granted, purchases will start to become a habit – a matter of brand trust – rather than a go/no-go decision every time, writes Sumit Virmani, global chief marketing officer, Infosys, in an exclusive column for Storyboard18.

Zomato trolls ‘poli-greetings’ for its Birthday ad; Food delivery major gets the people’s vote

The pursuit of virality and moment-driven marketing has resulted in great successes but also many flops. This one, it seems, gets the people's vote.

The latest print ad takes inspiration from birthday/celebratory announcements on hoardings that we see around Indian cities usually put out by political parties, politically-inclined individuals or other government-related officials.

Supreme Court orders Mercedes-Benz India to pay Rs 36 lakh for defective car

During the 2024 earnings, Mercedes-Benz's earnings slumped by 30 percent and its car division saw a decline of 40 percent

Since the car was bought in 2006 and Controls and Switchgear Company has used it for 17 years, the court directed Mercedes to refund Rs 36 lakh (the original purchase price)

House of Biryan secures $2 million in funding for expansion

In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year. (Representative Image: Raman via Unsplash)

House of Biriyan currently makes an annual operating loss of 2% and hopes to become profitable before year-end,

Cadbury, Unilever, Mindshare top SMARTIES Business Impact Index India, APAC & Global

Mindshare Worldwide, Unilever, and Leo Burnett secured the top spots across various categories. Globally, Unilever, Mondelēz International, and PepsiCo led the pack of top advertisers, while Mindshare Worldwide, Dentsu International, and Leo Burnett stood out as top agency networks. (Image source: LinkedIn and Facebook)

As per SMARTIES Business Impact Index (BII) 2023, Mondelēz International, Unilever, and Alphabet have been recognized as the top advertisers.

HMD enters into a long term partnership with cricketer Jemimah Rodrigues

Jemimah Rodrigues stated, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”

This collaboration marks an opportunity for HMD to connect with a young, tech-savvy audience in India.

Hyundai Motor India Foundation onboards 20 para athletes under the ‘Samarth Para-Sports Programme’

The ‘Samarth Para-Sports Programme’ is designed to offer structured support to para-athletes, including financial aid, expert sports science guidance, access to assistive devices, soft skill development assistance and mentorship from renowned coaches and experts to the selected 20 para-athletes, stated the company.

The program has identified athletes across eight key sports categories: Para-Athletics, Para-Swimming, Para-Badminton, Wheelchair Tennis, Para-Archery, Para-Rowing, Para-Canoeing, and Para-Cycling. The para athletes will receive the resources and mentorship needed to excel at a global level.

Anjana Ghosh’s Scale Sherpas to support startups and MSMEs

Market research firm Kantar found that regional brands, which constitute 70 percent of the FMCG business in the food and beverage category, grew at 13 percent in the year ending April 2023, outpacing the nine percent growth of national brands.

This model allows brands to benefit from reduced freight costs and provides the flexibility to send small loads to newer markets. This is currently available in 41 top cities & towns with population of over 10 lakhs.