Category: Brand Marketing

‘Customization, sustainability, premiumization’ driving the $ 4.2 billion LED lighting industry in India

The Indian LED lighting market alone has reached US$ 4.2 billion in 2023. According to market research firm IMARC Group the market is expected to reach US$ 23.2 billion by 2032, at a growth rate (CAGR) of 20.4 percent during 2024-2032. 

India is rapidly embracing advanced lighting solutions, seeking data-driven, energy-efficient, and integrated smart solutions. The focus has shifted beyond mere illumination to encompass comprehensive lighting solutions.

ZEE becomes a one-man show as Punit Goenka assumes charge of all critical roles

On November 28, AGM (Annual General Meeting) will be conducted where shareholders will discuss the strategic direction of the company moving forward, stated a media report. (Image source: Moneycontrol)

Although ZEEL plans to elevate certain team members across businesses, MD and CEO Punit Goenka plans to assume direct charge of the critical business verticals.

McDonald’s India steps into anime world; launches ‘WcDonald’s’

McDonald’s India has also unveiled a transformation of its restaurant at Linking Road in Bandra, Mumbai. Conceptualised by DDB Mudra Group, the restaurant's décor and ambiance captures the essence of Anime aesthetics, the company further added. (Stills from the campaign)

This includes the launch of a savoury sauce, new collectible manga-themed packaging and an anime themed restaurant followed the release of four anime films.

The erosion of consumer trust is the silent killer of digital advertising efficacy: Anil K Pandit

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

According to Anil K Pandit, Executive Vice President at Publicis Media India curing the trust deficit is the need of the hour as the industry demands genuine solutions, not tech band-aids.

Lionsgate Play partners with Smart Communications for affordable binge-watch deal

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Starting today, all Smart Prepaid and Smart Postpaid subscribers in the Philippines may enjoy affordable premium streaming subscriptions as they dive into Lionsgate Play’s expansive library of blockbuster franchises and innovative original series.

The Power of Problems

Indian studios and large developers would do well to start measuring their own carbon footprints, while simultaneously funding products, projects and initiatives that help the environment. (Image source: Unsplash)

Perception shapes the world and how we view it. More than reality, it is how we perceive it that truly matters, writes Skandaram Vasudevan.

Kalyan Jewellers records 34 percent revenue growth in Q4 FY2024; plans to launch 130 showrooms in India in FY 2025

Its digital-first jewellery platform, Candere, recorded a revenue growth of approximately 30% during the recently concluded quarter as compared to the same period during the last year. It launched 12 Candere showrooms during Q2 FY 2025. (Image source: Kalyan Jewellers)(Image source: Kalyan Jewellers)

In Q4 FY2024, Kalyan Jewellers recorded consolidated revenue growth of approximately 34% when compared to the same period in the previous financial year.

Virat Kohli – a brand beyond cricket; List of Kohli’s brand endorsements

Earlier in June, Virat Kohli-backed Wrogn had raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands.

With two new brand campaigns in a week for Asian Paints and Amaze, Virat Kohli is the most prolific brand ambassador in the sports genre in India. Take a look at some of his brand deals and campaigns that span across categories.

Mira Kapoor partners with Schwarzkopf Professional to endorse their new line of clean beauty hair care products

Kapoor's choices from the Bonacure range include heat protection with Sealed Ends+, protecting her hair from heat damage during styling for a healthy look. She also recommends the pH4.5 Color Freeze formula, maintaining hair color vibrancy and pH balance, highlighted the company.

Mira Kapoor promotes the range that combines first of its kind Vegan Keratin and Clean advanced technology, which makes the hair healthier and restores its natural form creating a new benchmark for eco-friendly beauty solutions, stated the company.