Category: Brand Marketing

GenSxty Tribe launches tech-enabled platform GenS curated for people above 60

By recognizing that 60+ is a time of newfound freedom and opportunity, GenS aims to celebrate their potential to live life on their own terms, pursue passions, and explore new relationships. (Image: Unsplash)

GenS encourages the 60+ audience to live and explore life on their own terms, armed with the financial means and opportunities to pursue passions and explore new relationships and dimensions of personal growth.

MediBuddy appoints Joel Fernandez as senior director corporate social responsibility

Joel Fernandez brings over 25 years of experience across the technology, staffing, and social impact sectors. He joins MediBuddy after spending the last eight years at TeamLease Services Ltd., where he supported skill development and education initiatives for underprivileged communities. Prior to TeamLease, Joel has held leadership roles at Cognizant, Genpact, Wipro, and Zenta.

As senior director, Joel Fernandez will oversee MediBuddy’s CSR strategy formulation, multi-stakeholder collaboration, program implementation, and regulatory compliance.

Tonic Worldwide wins digital mandate of Daawat-brand owner LT Foods: Exclusive

The digital account of LT Foods will be managed by the Tonic Worldwide's Delhi office. The agency will be involved in developing robust digital strategies, to help grow the digital identity of the corporate brand.

LT Foods, the parent of the Indian basmati rice brand- Daawat, has initiated its digital communication for the first time. Tonic Worldwide will help grow the digital identity of the corporate brand.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

News18 India takes on Aaj Tak in an outdoor campaign

On the counting day of 2024 Lok Sabha elections, News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of 2024 IPL Finale, which was 10.90 crore.

As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled)* reach on the Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind Aaj Tak at a reach of 3.40 crore.