Aman Gupta-founded boAt is facing a data firestorm after a hacker named ShopifyGUY claimed to have leaked the personal data of millions of customers on dark web. The leaked data includes names, email IDs, phone numbers, and customer IDs of Boat customers.
Category: Brand Marketing
Apple’s services revenue expected to cross $100-billion mark by 2025
Research company Counterpoint expects Apple’s services revenue to account for one-fourth of its revenue by 2025. Antitrust lawsuits in the US and EU are key risk factors, but they are likely to play out over a longer term.
Whoppl expands footprint with partnerships in Japan, France, and Singapore
This expansion is not just about supporting local influencers and amplifying reach; it’s about fostering collaborations that transcend borders, giving Whoppl an opportunity to broaden its business and work with clients globally.
BluSmart partners with Lung Care Foundation to launch #SmokinNot campaign
The #SmokinNot campaign kick started on World Health Day on April 7, where Doctors from LCF trained and committed to advocate for Clean Air and Climate Action hosted an informative session for BluSmart Driver Partners at one of the BluSmart EV charging superhubs.
India EV sales nearly double in 2023, to rise 66 percent in 2024
With a strong portfolio and strategic tie-up with Uber, Tata Motors held more than two-thirds of the country’s EV market in 2023 but lost some share to Mahindra & Mahindra and BYD.
BMW Group India records 51 percent growth in car sales in January–March 2024 quarter
BMW Group India recorded +51% growth in car sales in Q1 (BMW + MINI), riding on high demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles.
41 percent Indians prefer Spotify podcast; 71 percent GenZs tune in to podcasts each week: Report
According to a YouGov report, watching TV via a video on demand streaming service increased to 83 percent in 2024 from 79 percent in 2021.
Rashmika Mandanna: Tollywood Queen, National Crush and Brand Boss Lady
Mandanna is beginning reign as a brand ambassador, captivating brands and audiences with her charm and relatability. Let’s take a peek at some of the brands Mandanna has brought her unique spark to.
I want over 1000 hotels in India. I don’t want that to take me 20 years: Accor CEO Sébastien Bazin
‘India invented Luxury with Oberoi, Taj and Leela… I am only learning,’ says Accor CEO Sébastien Bazin. In a special interaction with Storyboard18, the group chairman and CEO of the French multinational hospitality chain and hotel chain Accor, speaks about the India opportunity, the company’s plans, his excitement around the Paris Olympics and more.
Why do “budget customers of Bharat” expect to be treated poorly by financial services brands?
“They expect to be treated poorly and when they just get treated like a human, it overwhelms them,” says Piramal Finance’s MD Jairam Sridharan about the ‘budget customers of Bharat’. Find out why.