Brand Marketing – Page 120

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Govt to launch ‘NITI For States’ DPI platform; Viksit Bharat Strategy Room to be inaugurated

The ‘Viksit Bharat Strategy Room’ being inaugurated is an interactive space where users will be able to visualise data, trends, best practices and policies in an immersive manner allowing them to make a holistic assessment of any problem statement. (Image source: IndiaMART)

NITI For States platform is a cross-sectoral knowledge platform designed to become a Digital Public Infrastructure (DPI) for Policy & Good Governance.

Nestle’s Suresh Narayanan: There is a belly of the market that is hurting somewhere

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

“India is undeniably a strong consumption story in the long term. However, we must recognize and address the hurdles, especially in the middle and upper-middle-class segments,” said Nestle chairman Suresh Narayanan.

ITC, Prataap Snacks, PepsiCo, Balaji Wafers, under DGGI scanner for alleged tax evasion: Report

The government had, in 2023, clarified that any snacks that have been prepared by extrusion process should attract 18 percent and not 12 percent as is being paid by the industry currently. (Image source: Unsplash)

Directorate General of GST Intelligence (DGGI) has escalated its crackdown on nearly 10-12 FMCG companies.

Amazon launches new Alexa feature to celebrate Indian women achievers

Ahead of International Women's Day, Amazon has announced a new Alexa feature to celebrate excellence, contribution, and notable achievements of Indian women from all fields.

Users will be able to find their daily dose of motivation by learning about the inspiring stories and path breaking journeys of women including Priya Punia, Tania Sachdev, Santhosh Yadav, K Prithika Yashini, and Muthayya Vanitha, to name a few.

23 percent salaried women perceive gender pay gap; 16 percent report gender bias at work

Only 32 percent dine out or order food more than once a week, while just 24 percent of women spend more than four hours daily on non-office screen time. (Image via Unsplash)

While salary and career advancement ranked as the topmost factors when selecting a job for 69 percent of salaried women, 42 percent of self-employed women prioritised independence and flexible working hours.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards

Rs 1 for packaged drinking water! A Gurugram-based brand called Wahter says it’s possible

Wahter offers branding customization with logos, taglines, and visually appealing designs, along with active social media engagement. The brand message focuses on engaging consumers in an unmissable, ROI-driven, and eco-friendly manner. (Image source: Unsplash)

The Gurugram-based and Shiva Group-backed brand Wahter will generate revenue through another stream to maintain a subsidised price for customers.

Agoda launches AI-driven campaign featuring Ayushmann Khurrana

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination.

FICCI FRAMES: Industry leaders on future-proofing India’s media and entertainment industry

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Industry leaders from, Viacom18, Meta, Warner Bros. Discovery, Amazon Prime Video, Prasar Bharati, EY and more share their understandings, experiences and practices on how they’re planning their future in the M&E industry and ensuring that there respective brands get a large piece of the pie.