Brand Marketing – Page 120

Swiggy launches initiative to tackle staffing challenges in restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The new feature on the Swiggy Partner App will connect restaurants to staffing experts and provide restaurant owners direct access to job listings and candidate database.

Ayushmann Khurrana returns as brand ambassador for Nexus Select Malls

Ayushmann Khurrana to be the brand ambassador for Nexus Select Malls

Ayushmann Khurrana said, “It feels like I am returning home. My collaboration with Nexus Malls is about creating memorable experiences for people”.

71 percent CEOs say trusted AI is impossible without effective AI governance in organizations: IBM Study

In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them. (Image source: Unsplash)

As per a study conducted by IBM, a contrast was noted in the actual adoption of AI governance policies with only 42 percent Indian CEO respondents saying they have good generative AI governance in place today.

Nykaa Fashion’s latest campaign ‘Stay Stylish’ draws inspiration from reverse fangirling

As part of the campaign's debut digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly brings the shoot to a standstill. What captures her attention amidst the eerie atmosphere? Nykaa Fashion’s outfit on the Assistant Director. She couldn’t resist her question – Where’s your outfit from? In a twist of fate, a hair-raising moment turns into an unexpected fan-girl encounter.

Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”

WPP and IBM team up to revolutionize B2B marketing with Generative AI

WPP Open for B2B will help marketers solve complex B2B marketing challenges, identify and engage buying groups, and improve clients’ return on investment.

Aditya Birla Capital partners with Indian Olympic Association for Paris Olympics 2024

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

his partnership underscores Aditya Birla Capital’s commitment to empowering individuals and communities, reflecting its core value proposition of ‘Enriching Lives. Winning as One’.

Blinkit, Zepto are quickly losing consumer trust | Self-declaration certificate = more than 6K entries uploaded

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

PVR INOX unveils ‘Fresh Dekho. Bada Dekho’ campaign featuring Kartik Aaryan

The film will run in cinemas, on digital platforms as well as on TV.

In the campaign video, he narrates the magic of cinema, emphasizing the unique energy and collective experience that only a cinema hall can offer.

Kerala HC stays 5% GST on Malabar Parota: Report

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Justices A Muhamed Mustaque and S Manu have stayed the judgment for two months. The Kerala government had challenged the judgment passed by single-judge this year.

Kroll’s Aviral Jain on Virat Kohli reclaiming top spot with brand value of $227.9 million

Earlier in June, Virat Kohli-backed Wrogn had raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands.

Kiara Advani’s climb from rank 16 to 12 and Rashmika Mandanna’s move from rank 25 to 20 underscored their notable upward trajectory in the celebrity rankings.