Category: Brand Marketing

The CRED Point: Relying on advertising virality without product virality?

Cred ads were like that crazy uncle at a party - hilarious at first, but after a few too many IPLs, it's getting old. Additionally, its MAUs growth has plateaued, as per reports.

Cred has built its advertising campaigns around the element of surprise and ‘crazy’, ‘over-the-top’ ads that leave everyone talking. However, experts say when this comedy becomes the norm, it loses impact. Especially when the products don’t walk the talk.

Justdial reveals 50 percent surge in fitness service providers listed on its platform post-pandemic

The data reveals a clear shift in gym offerings, with a move away from generic memberships and towards specialised fitness centres. (Image source: Moneycontrol)

Non-metro cities, including Jaipur, Lucknow, Howrah, and Hooghly, witnessed an average growth of 78%, signifying a growing focus on fitness options in these previously underserved markets.

Marc Andre Palm on how hansgrohe is revolutionizing bathrooms for the discerning Indian consumer

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how hansgrohe is making dream bathrooms accessible in tier II & III cities.

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how the German manufacturer of bathroom and kitchen fitting products is partnering with India for a sustainable future.

Amid quality & customer service concerns, Zepto raises $665 mn at a $3.6B valuation

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Zepto, which competes with the likes of Blinkit and Swiggy Instamart in the quick-commerce market, plans to double its store count to 700+ by March 2025. The expansion and funding come at a time when customers repeatedly have raised concerns about the company’s quality control and customer service.