Category: Brand Marketing

Dark Parle-G’s picture goes viral on X; netizens speculate

Kantar has released the 12th edition of its annual Brand Footprint India report. The report ranks the Most Chosen (in-home & out-of-home) FMCG Brands based on Consumer Reach Points (CRP’s).(Image source: Ramsa Chaudhary via X)

Recently, a picture of a new alleged chocolate version of Parle’s iconic biscuits, Parle-G, has started circulating on social media, generating mixed responses from netizens.

34 percent women report doing more household chores than others they live with: IKEA

As part of its ongoing efforts to champion gender equality, the company highlights that 50% of Ingka Group Country CEOs are women, showcasing company's dedication to setting best industry standards when it comes to gender diversity and inclusion. (Representative Image: Jueun Song via Unsplash)

In its recent effort to extend these values of equality and inclusion to a larger community, IKEA partnered with Standard Chartered Bank to launch a year-long association named ‘Prerna initiative’, starting with a webinar series titled ‘Diversity Dialogues’

Exhicon Events Media Solutions to acquire Nucleus Integrated Communications and Entertainment

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Exhicon will acquire 51 percent of the equity share of Nucleus.

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.

CARS24 to increase female representation in its workforce by 50 percent in 2024

In addition to initiatives at its corporate headquarters, CARS24 is actively recruiting and training women for frontline roles as well. Currently, CARS24 has openings for various roles including customer experience, operations, marketing, product, front line staff etc. (Image source: Moneycotnrol)

At present, women and LGBTQ individuals constitute less than 20 percent of CARS24’s employee base. This pattern is similar across the automotive industry.

Hyundai announces MoU between Navjyoti NGO and BluSmart ; 250 women drivers to get employed in Delhi NCR

The MoU was exchanged between Anirudh Arun, Co-Founder & CEO - BluSmart Fleet and Gurusharan Khurana, President - ‘Navjyoti Transforming Lives & Careers Society’ NGO, in the presence of Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India and Soon Sang Hong, Domain Advisor, Corporate Affairs, Hyundai Motor India.

HMIF and Navjyoti will support the participants to obtain a permanent driving license and the graduating students will be certified by National Skill Development Corporation (NSDC) post successful completion of training and assessments

Canva partners with CBSE to introduce visual communication to educators

The first phase of the training series will begin with nearly 30,000 teachers undergoing orientation and workshops aimed at learning about innovative teaching methodologies.

The collaboration will involve a comprehensive series of workshops to demonstrate the full potential of Canva to educators, from enabling classroom design thinking and enhancing lesson plans to refining educational materials and fostering meaningful engagement in the classroom.

United Spirits receives tax demand of Rs 4.47 crore

United Spirits has highlighted that it will appeal before the higher authorities on this matter. The beverages company also added that it does expect any material financial implication. (Image source: Moneycontrol)

The state tax authority also has demanded Rs 1.21 crore as MVAT (Maharashtra Value Added Tax), which also includes a penalty of Rs 1 lakh and a central sales tax (CST) of Rs 3.26 crore.