Brand Marketing – Page 118

12 Research institutions, think-tanks join forces to form AI Knowledge Consortium

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

The AIKC launch also saw the participation of leading global AI companies such as Microsoft, Google and Amazon Web Services, alongside emerging Indian start-ups like CoRover and Level AI.

Zomato takes food delivery to cinema halls, days after Swiggy announces it will deliver orders in trains

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato and rival Swiggy dominate the food delivery market in the country, accounting for about 95 percent of the entire business. Zomato has turned profitable, Swiggy has not.

International Women’s Day: Four women and their ode to the women they love

On this International Women's Day, Storyboard18 looks back at the most moving and inspiring tributes to women written by women leaders. (From left to right: Deepika Warrier, Sukhleen Aneja, Vineeta Singh and Malini Agarwal)

Throwback to Storyboard18’s most moving and iconic tributes to women by women.

London based Nothing targets AI device market, explores expanding operations in India

When asked about the possibility of establishing an R&D centre in India, Evangelidis expressed that it's a logical progression for Nothing to expand its team of hardware and software engineers in the country, pointing out the ongoing efforts in building a team there over the past few years.'(Image source: Nothing)

Nothing plans to enter the competitive arena with its new smartphone, the Nothing Phone (2a), priced below Rs 25,000, challenging Chinese smartphone manufacturer OnePlus’ Nord brand.

International Women’s Day: IndiGo ‘Girl Power’ murals pack a punch

Indigo states 44 percent of its workforce is women. The public art project which took almost a year to execute depicts women of IndiGo. This metro station is connected to IndiGo’s offices in Gurugram and used by many thousands of IndiGo people and others a day.

IndiGo paints the town blue with large ‘Girl Power’ murals in Gurugram.

National Creators Awards: Who are the creators PM Modi will present the first-ever NCAs to?

The list includes Celebrity Creator like Katrina Kaif, Kangana Ranaut, Jackie Shroff, Sadhguru, Yash and Sunil Chhetri; Social media influencers like Komal Pandey, Siddharth Batra and Kritika Khurana Ranveer; Best Storyteller like Zakir Khan, Keerthika Govindasamy, Ranveer Allahbadia, Zeel Patel, Avijit Jamloki among others. (From left to right: Kangana Ranaut, Ranveer Allahbadia and Katrina Kaif. Image source: News18 and Moneycontrol)

Check out the nominees for the first-ever National Creators Awards to be presented today by PM Modi.

National Creators Awards: PM Narendra Modi to present the awards at the Bharat Mandapam

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. Prime Minister Modi said, “These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator’s community.”

boAt highlights detrimental impact of women objectification through new campaign

Through a mix of humor, satire, and direct engagement, the brand seeks to highlight the detrimental impact of terms like “item,” “tandoori murgi,” “butter,” “Pataka,” and “bomb” on the objectification and dehumanization of women.

Britannia Marie Gold picks an act over an ad: Launches new platform HerStore on Women’s Day

HerStore is a platform to list both products and services for Indian consumers at no additional cost to sellers and 0 percent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace. (Image source: Official website)

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Netflix most positively viewed by female customers; Amazon strongest brand amongst females: Report

Compared to men, where Amazon Prime Video scores higher than Netflix, the latter is more positively perceived by women. (Image source: Moneycontrol)

Within the smartphones category, iPhone was the most positively perceived brand among females (78.4), followed by Samsung (76.0) and Vivo (67.3).