Brand Marketing – Page 118

boAt partners with Anurag Kashyap, Zoya Akhtar, Kabir Khan & Guneet Monga for Airdopes 800 launch campaign

boAt and the filmmakers will collaborate on content that explores the intersection of film and audio.

Each filmmaker will contribute a distinctive narrative, sharing their personal encounters with the Airdopes 800 and how it enhances their creative process.

CEAT unveils transformed TATA IPL strategic timeout board aligning with new campaign

The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

The new strategy positions CEAT as the ideal companion for exploration. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery.

Moneycontrol and CNBC-TV18’s AI Alliance comes to the National Capital Region on May 17th, Friday

The AI Alliance in NCR will serve as a platform for industry leaders, policymakers, and innovators, fostering collaboration and charting a path for NCR's AI-driven future.

Network18’s marquee AI platform will shine a light on the transformative potential of AI – led by policy makers such as Meity Secretary S Krishnan, Meity additional secretary Abhishek Singh, tech CXOs, entrepreneurs and investors such as Rajan Anandan of Peak XV, Kunal Bahl of Snapdeal and Titan Capital, Rafee Tarafdar of Infosys, Hemant Mohapatra of Lightspeed, Varun Alagh of Honasa Consumer, Ruchi Kalra of Oxyzo, Prateek Maheshwari of PhysicsWallah, Mayank Kumar of UpGrad and more!

After Hong Kong and Singapore, Nepal bans MDH, Everest

The FSSAI will continue testing around 4000 samples around India and will suspend more licences than the 111 already suspended, if needed. (Image source: News18)

Nepal has banned the import, consumption, and sale of two Indian spice brands—Everest and MDH and has started testing for levels of ethylene oxide.

Ipsos acquires market research platform Crownit

Crownit's mobile-first strategy empowers Ipsos to digitise a large part of its offline research capabilities. This approach enhances digital sample representativeness, resulting in faster, high-quality data collection and improved efficiency. (From left to right: Amit Adarkar and Sameer Grover)

This acquisition will provide clients with access to a more diverse and representative pool of respondents.

PUMA joins forces with Athletics Federation of India as official kit partner

PUMA India aims to shift the conversation from tokenism and outdated notions of 'balls' to celebrating the grit, determination and achievements of our cricketers

PUMA will equip over 400 athletes with competitive edge.

Acer Group launches Acerpure; marks its entry into consumer electronics category

Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic vacuum cleaners, Hair Dryer, and Hair Styler. Acerpure India plans to diversify its offerings, introducing a range of products including, refrigerators, air conditioners, washing machines, and more.

Acerpure unveiled its flagship product, Acerpure TV, featuring state-of-the-art technology and a viewing experience. Launched in four sizes 32, 43, 55, and 65 inch, Acerpure TVs boast enhanced contrast, deeper blacks, and dazzling brightness, stated the company.

HDFC Sky launches campaign for financial empowerment of women investors

As part of the campaign, HDFC Sky will be hosting an interactive web series with prominent Women leaders.

The theme of the campaign is “GRWM- Getting Ready with Me, for the World”.

Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

The installation combines intricate cutout panels with spectacular lighting, highlighted the company. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting shadows.

The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala.

Reliance Retail brings ASOS own brands to India

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Reliance Retail will establish multi-channel presence for ASOS own brands in the country.