Brand Marketing – Page 118

Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited

Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.

India’s EV sales nearly double in 2023; Rise 66 percent in 2024

BYD, with just two models in its India line-up – e6 MPV and Atto 3 SUV, grew over 1500 percent in 2023. (Image source: Unsplash)

With a strong portfolio and strategic tie-up with Uber, Tata Motors held more than two-thirds of the country’s EV market in 2023 but lost some share to Mahindra & Mahindra and BYD.

Tata Motors reports 8 percent rise in total global wholesales at 3,77,432 units for Q4 FY2024

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

Global wholesales of Tata Motors passenger vehicles, including electric vehicles, in Q4 FY24 were at 1,55,651 units, higher by 15 per cent as against Q4 FY23, as per reports.

Mercedes Benz to launch 9 new vehicles in 2024

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Mercedes-Benz has clocked the highest ever sales in a month, quarter and fiscal, in its 30 years of Indian operations.

Top Ramadan and Eid ad campaigns that stood out

Over the years, we’ve seen some great ad campaigns that tap into the emotions that the festival exudes, which have made an impact on the people everywhere. (Stills from the campaigns)

Let’s have a look at the best Ramadan and Eid campaigns by brands this year and in the past that stood out and made an impact.

Smriti Irani races ahead of Mamta Banerjee, Nirmala Sitharaman as Gen Z’s popular female political choice: Hunch

Around 85.3 percent of the respondents support implementing a mandatory retirement age for politicians. This result underlines the young generation’s desire for a more dynamic political landscape, advocating for fresh leadership beyond entrenched incumbents. (Image source: X)

As per Hunch, Prime Minister Narendra Modi holds strong favor among 61.8 percent of Gen Z individuals, according to feedback from over 20,000 respondents. Additionally, a substantial 65.9 percent perceive him as the most formidable candidate.

Premji Invest to fund $50-$70 million in Canva

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

This is part of Canva’s recent secondary market sale, where shares worth $1.6 billion changed hands between existing and new shareholders, at a valuation of $26 billion.

HMD partners with Rajasthan Royals as official smartphone partner for IPL

HMD becomes Rajasthan Royals' official smartphone partner.

The partnership aims to enhance HMD’s brand visibility across the nation, leveraging crickets’ biggest influencers along the way.

Dhiraagu partners with Lionsgate Play to bring digital entertainment content to Maldives

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

With this partnership, Dhiraagu customers can subscribe to Lionsgate Play’s mobile application through Dhiraagu eZone directly via Dhiraagu App.

Piramal Pharma enters men’s grooming market in India with the launch of BOHEM

The range will extend to include face washes, serums, and shower gels, each designed to meet the diverse needs of modern men.

Piramal Pharma Limited has been growing their brand Lacto Calamine, majorly focused on oily skincare, quite well for the last few years. The launch of BOHEM aligns with the company’s intention to cater to the male grooming market.