Category: Brand Marketing

Livspace launches premium interior design brand Vinciago

Showcased at Livspace Experience Centres, Vinciago will be available in major metro cities, including Delhi/NCR, Mumbai, Bangalore, Pune, Kolkata, Chennai, Hyderabad, and Ahmedabad and additionally in key non-metro cities including Surat, Vadodara, Jaipur, Lucknow, Goa, Kochi, Nashik, Coimbatore, Nagpur, Bhopal and Indore.

As per recent real estate trends, while overall sales of residential homes have grown by 31% in 2023 over 2022, luxury homes have grown by 96% during the same period thereby increasing the share of luxury homes from 6% to 9% of overall units

Top 5 most valuable brands in India – Tata Group, Infosys, HDFC, LIC and Reliance: Brand Finance Report

Tata Motors domestic sales dip between Jan-March 2025 (Picture: Moneycontrol)

According to the brand valuation consultancy’s report, the brand value of Tata Group stands at USD28.6 billion. It is the first time an Indian brand is close to the USD 30 billion brand value mark, reflecting the prevailing optimism in the Indian economy. 

We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder

While marquee properties remain relevant, they're too expensive, and there's a cramped share of voice fight in that period; it's hard to capture the attention and the mindshare of the consumer, says Ramalingegowda.

The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.

Brand Breakthroughs: Why sports must be key to your brand strategy

As Sumit Virmani, global chief marketing officer, Infosys, puts it, brands that align their sports marketing to their purpose know that their efforts tie back to the core of the very reason their business exists, with the deepest engagement from their top team, clients, and broader stakeholders. (Image via Unsplash)

In an exclusive column for Storyboard18, Sumit Virmani, global chief marketing officer, Infosys, writes that one should zero in on the sport that naturally appeals to their stakeholder groups – from potential employees to purchase decision-makers.

Adobe announces growth in number of K-12 and higher education students and teachers worldwide

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

Adobe is empowering student expression and critical thinking skills with responsible generative AI designed to be safe for the classroom.

Gupshup introduces Conversational Buyer App on ONDC

Gupshup will also offer this product capability to its enterprise customers that want to integrate conversational commerce into their chatbots.

It enables buyers to use a Whatsapp-based conversational UI to discover, browse, and buy products from sellers across the ONDC network, without needing to download any other mobile app.

The science of connection: How emotional intelligence boosts brand performance

Most enterprises retain focus on the price, features and other transactional aspects of products, overlooking the fact that 95% of consumers base buying decisions on emotions, not logic, writes Anirban Banerjee, Senior Vice President & SBU Head (batteries and flashlights), Eveready Industries India Ltd.

EQ is not merely about striking an emotional chord with customers or resolving pain points. Rather, it entails going much deeper to earn the trust and confidence of users at a subliminal level, writes Anirban Banerjee, Senior Vice President & SBU Head (batteries and flashlights), Eveready Industries India Ltd.

Gatorade Turf Finder to Lays Farm Equal: Watch PepsiCo India’s award-winning campaigns

Gatorade earned 1 gold and 1 bronze award for its Turf Finder Initiative, recognised in the Creative Data category and Entertainment for Sports under live experience subcategory. Launched earlier this year, the Turf Finder Initiative is designed to ignite a passion for sports among residents of India's bustling metropolitan areas.

PepsiCo India secured 4 metals at Cannes Lions 2024, with Gatorade bagging 1 gold and 1 bronze award for its Turf Finder Initiative.