Category: Brand Marketing

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.

Parle-G Dark. It’s for real! Parle-G officially launches new variant, Parle-G Dark

Kantar has released the 12th edition of its annual Brand Footprint India report. The report ranks the Most Chosen (in-home & out-of-home) FMCG Brands based on Consumer Reach Points (CRP’s).(Image source: Ramsa Chaudhary via X)

Parle-G Dark, featuring chocolate flavouring and updated packaging as Dark Cocoa Biscuits, garners excitement among consumers.

‘Poacher’ producer Alia Bhatt sparks controversy by carrying leather bag despite animal welfare advocacy

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt, Gucci’s global brand ambassador, faced backlash after appearing at a Mumbai event with a $2800 black leather bag. Reddit users criticised her for a contradiction between her personal values and promotional activities.

Britannia to use digital, social, product packs to promote HerStore marketplace, says CMO Amit Doshi

Amit Doshi, CMO, Britannia Industries stated, "HerStore is for each and every woman out there who has an idea. If they are already running a business for a product or service - we hope for HerStore to give them a platform for further scaling it up. With the community being enabled on HerStore later, we hope the constant knowledge transfer will also lead to the birth of several aspiring womenpreneurs."

Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.

Bombay HC to hear Killer Jeans’ Rs 25 crore suit against Netflix for trademark infringement; Brands land in a ‘Killer Soup’

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

KKCL is seeking damages up to Rs 25 crore, and removal of any content that infringes the trademark. The first hearing will take place on March 11, 2024.

Interactive Avenues: Anupam Mittal’s first investment as an angel investor

"This may feel like old-fashioned advice, but these values have stood the test of time for good reason—they work," he said. (Image source: Moneycontrol)

Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.

Omnicom India supports launch of India chapter of Women in Tech Global

The India chapter was officially launched on March 8th 2024, International Women’s Day, at the French Embassy in New Delhi, under the patronage of Thierry Mathou, French Ambassador to India. (Image via Unsplash)

Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women & girl’s empowerment in STEAM (Science, Technology, Engineering, Arts, and Mathematics).

Akshay Kumar presents inspiring story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

The documentary features success and upliftment stories of locals who have benefitted from the project, with their town becoming a major tourist destination.

The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.