Category: Brand Marketing

Angel One sees surge in web traffic and app installs following IPL sponsorship

Discussing the impact of their IPL sponsorship, Prabhakar Tiwari highlighted a significant surge in web traffic and app installations, signalling a strong positive response from consumers. (From left to right: Amin Lakhani and Prabhakar Tiwari. (Stills from the video)

In an interview on Media Dialogues With Storyboard18, Prabhakar Tiwari, Chief Growth Officer of Angel One, stressed the importance of visibility and brand recall in a competitive market landscape, citing research that positioned Angel One among the top three most recalled brands during the IPL season.

Sheela Foam unveils refreshed brand identity and ambitious growth plans for Kurlon

The initiative, which includes a revamped logo and a new campaign, marks a significant milestone for the 60-year-old brand as it looks to expand its market presence and surpass the ₹ 1,000 crore revenue mark. (From left to right: Nilesh Mazumdar and Piyush Pandey. (Still from the video)

The iconic mattress brand Kurlon may be 60 years old, but it is changing things up with a new and refreshed positioning.

Walmart Vriddhi empowers over 58,000 MSMEs through digital training

The Walmart Vriddhi program, launched in 2019 with Swasti as the program partner, is designed to equip MSMEs with the know-how and tools they need to succeed in supply chains by combining Walmart’s supplier development experience and Flipkart’s platform expertise. More than 14,500 MSMEs are currently onboarded onto the Flipkart marketplace and are seeing notable increase in sales since joining the pan-India platform. (Image source: Google Play)

One of the graduate story examples here is of MohanJodero Handicrafts, established by Yashovardhan Sharma, where he leverages digital marketing, SEO (Search engine optimization), and social media insights gained through Walmart Vriddhi to sell his handcrafted products to customers from across India.

Water Wars: Clear Premium Water plans to double revenue growth, says founder Nayan Shah

Clear Premium Water is significantly investing in its D2C channel. At present, online sales account for about 15% of its total revenue, while the remaining 85% is generated through traditional offline channels, says Nayan Shah, Founder & CEO of Clear Premium Water.

The premium bottled water market is heating up with legacy and new players ramping up brand building and operations. One such brand, Clear Premium Water plans to expand its retail outlet network to 175,000 from 100,000, at present.

Ola to enter grocery delivery via ONDC: Report

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

The ride-hailing app Ola aims to capture 30 percent of food orders on the ONDC network.

Philips India launches the OneBlade Cup: a tournament to find India’s next top BGMI team

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

ecognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world.

IKEA celebrates the LGBTQIA+ community with ‘The Closet’

The film is set in a busy IKEA store with a closet in the centre and leads with a thoughtful question to the ones who chose to enter the closet- "Many have lived here, can you?"

Conceptualised by Leo Burnett, the campaign revolves around the message ‘Closets are for clothes and not identities’.

Uber rewards riders with high ratings in latest campaign

As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.

Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people.