Brand Marketing – Page 117

Three jailed for violating food safety standards in Patanjali Elaichi Soan Papdi case

The convictions were made under the Food Safety and Standards Act, 2006,

A food safety inspector had flagged issues with Patanjali Navratna Elaichi Soan Papdi at a shop in Berinag, Pithoragarh, in 2019. Patanjali Foods filed a clarification, “…this matter pertains to the year 2019 when sampling was conducted at the premises of a distributor of Patanjali Ayurved Limited (“PAL”).”

Online sales of innerwear grows by over 80 percent in FY24: Unicommerce

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. (Image sourced from CNBC)

Unicommerce data shows buyers from more than 340 cities utilising online channels for their innerwear purchase.

Apparel Group partners with Myntra to expand Victoria’s Secret’s presence in India

Victoria’s Secret will cover segments like lingerie, lounge wear, personal care products, bags and wallets. (Image source: Facebook)

Through this strategic partnership, Victoria’s Secret will bolster their presence on Myntra.

Mankind Pharma launches campaign on the occasion of World Hypertension Day

In Q1 FY25, the OTC business of Mankind Pharma reported revenues of ₹206 crores.

This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.

Swiggy Instamart to deliver aerators in 10 minutes amid ongoing water crisis in Bangalore

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

As several areas in Bangalore continue grapple with the water crisis, the demand for water aerators, crucial for water conservation, has surged.

boAt partners with Anurag Kashyap, Zoya Akhtar, Kabir Khan & Guneet Monga for Airdopes 800 launch campaign

boAt and the filmmakers will collaborate on content that explores the intersection of film and audio.

Each filmmaker will contribute a distinctive narrative, sharing their personal encounters with the Airdopes 800 and how it enhances their creative process.

CEAT unveils transformed TATA IPL strategic timeout board aligning with new campaign

The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

The new strategy positions CEAT as the ideal companion for exploration. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery.

Moneycontrol and CNBC-TV18’s AI Alliance comes to the National Capital Region on May 17th, Friday

The AI Alliance in NCR will serve as a platform for industry leaders, policymakers, and innovators, fostering collaboration and charting a path for NCR's AI-driven future.

Network18’s marquee AI platform will shine a light on the transformative potential of AI – led by policy makers such as Meity Secretary S Krishnan, Meity additional secretary Abhishek Singh, tech CXOs, entrepreneurs and investors such as Rajan Anandan of Peak XV, Kunal Bahl of Snapdeal and Titan Capital, Rafee Tarafdar of Infosys, Hemant Mohapatra of Lightspeed, Varun Alagh of Honasa Consumer, Ruchi Kalra of Oxyzo, Prateek Maheshwari of PhysicsWallah, Mayank Kumar of UpGrad and more!

After Hong Kong and Singapore, Nepal bans MDH, Everest

The FSSAI will continue testing around 4000 samples around India and will suspend more licences than the 111 already suspended, if needed. (Image source: News18)

Nepal has banned the import, consumption, and sale of two Indian spice brands—Everest and MDH and has started testing for levels of ethylene oxide.

Ipsos acquires market research platform Crownit

Crownit's mobile-first strategy empowers Ipsos to digitise a large part of its offline research capabilities. This approach enhances digital sample representativeness, resulting in faster, high-quality data collection and improved efficiency. (From left to right: Amit Adarkar and Sameer Grover)

This acquisition will provide clients with access to a more diverse and representative pool of respondents.