Category: Brand Marketing

Gatorade unveils it’s new turf at Delhi’s Chandni Chowk to inspire active lifestyle

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data.

Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

Tesla layoffs: Elon Musk is laying off 10 percent of Tesla’s workforce

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Tesla CEO Elon Musk is cutting 10 percent of the company’s workforce. Musk said it needs to be ‘lean, innovative and hungry’, in a memo sent to employees.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Puma signs Milind Soman as its running ambassador

Puma’s shoes are preferred and worn by numerous sporting icons, including cricket legends Virat Kohli, Harmanpreet Kaur, and Mohammed Shami; sprinting champion Usain Bolt; football stars Neymar Jr and Sunil Chhetri and boxer MC Mary Kom.

Under this partnership, Milind will endorse Puma’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside Puma and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of Puma;s bodywear for men.

K-food to turn mainstream; renewed appeal of ghee: Godrej Food Trends Report 2024

From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

According to the report, Korean culture has been garnering a cult following, with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.

Skechers signs cricketer Ishan Kishan as brand ambassador

Ishan Kishan shared his enthusiasm about the partnership, saying, "I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone."

Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.