Category: Brand Marketing

Disney Star onboards Eleven sponsors for Wimbledon Championships 2024

Reigning champions Carlos Alcaraz and Markéta Vondroušová will defend their titles, with Alcaraz coming off his maiden Wimbledon victory and Vondroušová making history as the first unseeded women's singles champion in 2023, stated the company.

Eleven sponsors include brands like Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, LIC, Natural Diamond Council and Disney Adventure Cruise Line who have joined to support the event.

Reliance Foundation announces Dream Sports as principal partner of India House for 2024 Paris Olympics

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.

EaseMyTrip Signs MoU with Uttar Pradesh to boost eco tourism

The central agency, reportedly, also conducted searches at the premises of Nishant Pitti, founder and chairman of the online travel booking platform, EaseMyTrip.

EaseMyTrip will promote all registered homestays in Uttar Pradesh. The travel tech platform will also curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destination

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.

VC firm Matrix Partners renames Indian arm as Z47

“The new name is inspired by India’s journey towards a developed country by 2047, with India’s founder and digital ecosystem at the heart of its growth story," the VC firm said. (Image via Unsplash)

Matrix Partners India will become DZ47, with the brand name of Z47, Matrix Partners China will become MPC, and operations in the US will continue as Matrix.

Network18 raised awareness about sustainable allyship this Pride Month

During the company's Pride month celebrations, the company not only showcased its allyship to the LGBTQIA+ community but also put the spotlight on key issues through Pride awareness sessions and learning modules.

The media organization scheduled events to celebrate this PRIDE month and further collective awareness and appreciation of the LGBTQIA+ community.