According to the deal, FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029.
Category: Brand Marketing
59% change in organic share of sales with retail media: Criteo
As per Criteo’s The ROAS Trap report, shoppers who actively click on ads exhibit a higher average order value and average unit price, showcasing that enhanced visibility on the digital shelf allows brands to expand their sales and rise above market competition.
Reliance Retail’s Tira expands brands portfolio with skincare brand ‘Akind’, co-founded by Mira Kapoor
Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs, stated the company. Through this targeted approach the brand will empower individuals to achieve their skincare goals.
Shipway launches customer data & marketing automation platform ConvertWay for ecommerce
ConvertWay maximizes marketing budgets by prioritizing SMS and WhatsApp.
Housing.com partners with Disney+ Hotstar for the ongoing ICC Men’s T20 World Cup 2024
This move aligns with Housing.com’s objective to amplify its brand presence and connect with a wider audience seeking trusted guidance in their home-buying and renting journeys.
In a Zepto-minute: Is Quick Commerce the Modern Kirana?
Ruchira Jain, founder, Elevate Insights and a former Swiggy VP, writes about India’s Quick Commerce model. Even as quick commerce is fading in many markets with several heavily funded startups having folded shop, India is emerging as a striking outlier.
NueGo partners with Bollywood film ‘Chandu Champion’ starring Kartik Aaryan
NueGo is offering an exclusive 10 percent discount on all routes. One can avail this offer by using the code “CHAMPION” when booking through the NueGo App and Website (www.nuego.in).
60 percent of Indians have language pet peeves: Report
Duolingo has partnered with YouGov to explore the language frustrations faced by Indians, uncovering a myriad of mispronunciations, grammatical errors, and homophone mix-ups.
Volkswagen India flags off the first chapter of Volkswagen Experiences
Customers participating from all over India will be driving in a convoy of 25+ Volkswagen cars from Chandigarh to Ladakh taking on the tough and challenging terrain of the Himalayas.
The Body Shop commemorates 18th anniversary in India with introduction of Braille features
This will be a part of a phased approach across its stores countrywide, representing the brand’s ongoing efforts toward inclusivity and accessibility in India.