Brand Marketing – Page 116

Hero FinCorp unveils new brand identity for Rising Bharat

Abhimanyu Munjal, Jt. Managing Director & CEO, Hero FinCorp, expressed, "India's growth story is not just about numbers; it's about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the Confidence to Make it Happen"

The new brand identity and logo symbolise the company’s evolution mirroring that of the nation.

Oscars gets 19.5 million viewers on TV, largest in four years; Full list of winners

The 96th edition of the Academy Awards were held at Dolby Theatre in Los Angeles, United States. Cillian Murphy took home the Oscar for Best Actor for his role in "Oppenheimer". The Oscar for the Best Actress was won by Emma Stone for "Poor Things". (Image source: CNBC-TV18)

Walt Disney Co-owned ABC network got an audience of 19.5 million viewers on television, a 4.3 percent increase from last year’s Oscars ceremony.

The Body Shop shuts down its US operations: Report

The Body Shop was founded in 1976 and has been a pioneer of ethical beauty, offering high-quality, innovation-led skincare, body care, haircare and make-up made with natural, fairly traded ingredients from around the world, stated the company. (Image source: ContactPigeon)

The company will also be shutting its Canadian operations.

Airtel’s Gopal Vittal tells 19,000 employees to cancel all biz meetings on Tuesday. Here’s why

In his letter, Vittal urges Airtel managers "to actively listen" to customers as well as the company’s staff on the frontline. Executives and employees are to share observations internally through an online form on the same day. (Image source: Moneycontrol)

Beyond social listening and into real listening: Airtel’s top boss asks employees and executives to meet and listen to customers.

How Smart Lock Screens are changing mobile marketing in India

By leveraging the lock screen, a surface that consumers interact with over 70 times a day, brands can drive awareness, consideration, and interaction, ultimately inspiring meaningful actions. Real-world examples from leading brands such as Pizza Hut, American Tourister, and Swiggy underscore the efficacy of smart lock screen advertising in driving tangible results.

Vasuta Agarwal, chief business officer, InMobi Group, writes about ‘Always-on’ users and how they have redefined the rules of engagement in the digital realm.

Ghatiya Gods: All about Gopal Snacks, India’s fourth-largest packaged namkeen manufacturer

Gopal Snacks has a rich history dating back to its founding. Gopal Snacks Limited (GSL) operates three primary manufacturing facilities located in Rajkot (Gujarat), Nagpur (Maharashtra), and Modasa (Gujarat). These facilities produce a variety of snacks including Gathiya, Namkeen, Wafers, and Snack Pellets. Their product range encompasses Extruded Snacks, Premium Namkeen Range, Rusk, Papad, Spices, and Flour. (Image source: Moneycontrol)

Born as a family venture, Gopal Snacks offers a wide range of savoury treats, from ethnic and western snacks to snack pellets, fast-moving consumer goods, and packaged sweets.

Mamaearth forays into personal wash category; rolls out moisturizing lotion soaps

Mamaearth products to be available at over 1000 Smart Bazaar

With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category, states the press release.

Maharashtra’s CM Eknath Shinde inaugurates Mumbai’s longest intra-city underground road

The Mumbai Coastal Road Project, featuring twin tunnels stretching from Princess Street Flyover to Priyadarshani Park spanning 3.93 kilometers, presented unique challenges in tunnel lighting design and implementation.

Bajaj Electricals announced its role in the lighting solutions for the project.

Flipkart and BigBasket move for faster delivery

In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours. (Image source: Unsplash and Moneycontrol)

This move comes amidst increasing competition from e-commerce companies such as Blinkit, Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.

Number of female leaders in tech, media sees dip: LinkedIn report

The roles are director, vice president, CXO, or partner at Indian companies, highlighted in an ET report. At present, there are two women heading the role compared to 10 men, with the same ratio being the case in 2020. (Representational image: Brooke Lark via Unsplash)

As per a study conducted by LinkedIn, categories such as construction, oil, gas and mining followed by utilities have seen an increase among female staffers getting into leadership roles.