Brand Marketing – Page 116

Tata Passenger Electric Mobility busts myths around EVs through latest campaign

#EasyToEV campaign tackles key barriers through a series of relatable, light-hearted vignettes, ensuring maximum impact and resonance.

Tata Passenger Electric Mobility (TPEM) has launched its #EasyToEV campaign to empower the next generation of EV buyers in the country.

As ‘Hello Kitty’ brand celebrates five decades, Sanrio gears up to bring Kawaii to India

anrio has been working towards creating a strong, licensing programme for Hello Kitty that cuts across generations and speaks to kids, teens and young women to create not just a consumer products programme, but a deeper India relationship for growing the brand.

With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the agent that represents Sanrio brand in the Indian market, are gearing up to spread Hello Kitty and Kawaii culture on a scale never seen before in India.

Posterscope and Milton make going back-to-school fun in latest campaign

Based on Milton’s insights, the campaign focused heavily on South and West India, identified as key potential markets.

The ‘Milton Liya Kya?’campaign aims to create awareness about the brand’s vibrant range of bottles and tiffins, and utilised a mix of traditional and DOOH media.

Radico Khaitan launches ‘Mera Cricket’ anthem to ignite high spirits in T20 Men’s World Cup 2024

‘Mera Cricket’ by Radico Khaitan is released on Hitz Music YouTube Channel and across all major audio streaming platforms.

A musical celebration of cricket’s universal appeal and its ability to unite people, the anthem marks the singing debut of cricket legend, Harbhajan Singh.

Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav unveil YiPPee!’s latest campaign

The campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends.

‘YiPPee! Toss’ campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of its noodles. The campaign will be rolled out in multiple media platforms across the country.

Recykal launches ‘Samudra Manthan’ typeface ahead of World Ocean Day

Under the initiative ‘Samudra Manthan’ (inspired by Indian mythological tale of ocean churning for a heavenly drink for achieving immortality) Recykal has collected over 70 thousand metric tons of plastic from 207 districts from 19 states across India.

Adani One partners with Cleartrip to enhance the travel experience customers

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Cleartrip will provide Adani One users access to over 3 lakh routes and more than 10 lakh bus connections from private operators and state transport buses.

Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance

The Tyger brand will advance the companies' principal mission to empower entrepreneurs, borrowers, and homeowners with convenient and immediate access to the financing they need to meet their goals and ambitions.

Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.

Pepsi unveils new logo in 14 years

The new look rolled out across the market celebrates the brand's 125th anniversary and marks the brand's next era with an eye towards the future.

The brand partnered with Warner Bros. Discovery to come together and celebrate the new titan logo unveil with a grand event, which took place in New Delhi recently.

Haier India joins forces with Star Sports for ICC Men’s T20 World Cup 2024

Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

This collaboration allows Haier India to gain visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from June 1 to June 29.