Category: Brand Marketing

McDonald’s India – North and East opens its 50th McCafé

McDonald’s sources Arabica beans for its coffee sustainably, certified by the Rainforest Alliance. Through this collaboration, the brand endeavors to sustainability standards such as biodiversity conservation and prohibiting deforestation.

This expansion is a part of McDonald’s India – North and East’s growth strategy, leveraging the key tenets of McCafé, which is McDonald’s in-restaurant.

Arvind Fashions reports strong Q4 performance despite muted market conditions

The company boasts a 'future-ready' portfolio of global brands that include, Flying Machine, Arrow and U.S Polo Assn.

Commenting on the performance of the company, Shailesh Chaturvedi, MD & CEO said “FY24 has been a differentiated year with sharper execution leading to improvement in all key financial metrics, despite market environment staying subdued.”

Flipkart Grocery records 1.6X yoy growth; over 50 percent of grocery deliveries carried out using electric vehicles

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

As part of its expansion journey, Flipkart is deepening its reach in Tier 2+ cities across Bharat, with consumers driving growth in cities like Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam.

Colgate-Palmolive India introduces 12 weeks of supportive caregiver leave for new parents

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Under the new policy, supportive caregivers previously entitled to 4 weeks of fully paid leave will now get 12 weeks, setting a new standard in the industry.

DRRK Foods enters into strategic partnership with Team Pumpkin

As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice. Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

ICubesWire launches InfluenceZ to reshape influencer marketing collaborations

For creators, InfluenceZ opens doors to collaborations with global brands, offering a personalized media kit. The platform also features a payment system and provides real-time updates on the latest trends, ensuring creators are always at the forefront of the influencer marketing wave. (Image source: iCubesWire)

InfluenceZ leverages ICubesWire’s expertise in AI and ML technologies, integrating seamlessly with the company’s Data Management Platform (PIE) to provide brands with insights into the influencer marketing landscape.

Angel One’s Prabhakar Tiwari on winning the IPL ad game

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Prabhakar Tiwari, chief growth officer, Angel One anticipates reaching out to at least 500 million potential customers this IPL season.

Govt finds samples of Everest Spices non-compliant; asks for corrective measures

It is to be noted that different countries follow different MRL (maximum residual limit) for EtO. While the EU has fixed this limit at 0.02-0.1 mg per kg, Singapore's limit is 50 mg per kg and Japan has 0.01 mg per kg. These samples were tested for 0.1 mg per kg. (Image source: Amazon)

After two Indian spice brands- MDH and Everest were recalled in Singapore and Hong Kong, the Indian government is working with spice makers including MDH and Everest to ensure EtO norm compliance.