Category: Brand Marketing

Logo legacies: Stories of iconic food brand logos and their evolution over time

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

Logos symbolise a brand’s history and values and give insight into its evolution throughout the years. Here is a compilation of such brand logos that have crafted a place in the market.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

Marketing regulations: Govt issues marketing code for pharma companies

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

Companies are required to submit self-declarations annually, detailing their adherence to the code.

Decathlon unveils a new brand identity to sync with its north star

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights. A symbol of openness, Decathlon’s new logo lets everyone embrace it for what it means to them: whether it is accessibility, high-performance, innovation, or a positive impact on the environment.

Decathlon aims to create a brand which represents it for what it is: “a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.”

IPL 2024: Punjab Kings onboards Kent as principal sponsor

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

The cricketers will be seen in action from March 23, competing in their first game of the season at the New PCA Stadium, Mullanpur, against the Delhi Capitals.

HUL introduces foster caregiver leave policy

Hindustan Unilever in its results for the quarter and year ended March 31, 2024 stated that the ad and promotions spends increased to hit Rs 1616 crore in Q4.

The newly introduced Foster/ Kinship Caregiver Leave is a step forward to ensure caregivers for foster children or kinship can balance their professional responsibilities with their caregiving duties.

Tata Starbucks opens its 400th store in India; Newest addition in Coimbatore

Honouring this very legacy, the store has a suspended sculpture art that is weaved together with wood, intricate linen textiles and woven ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively divides the space into compartments, creating pockets of light and shade, volume, and intimacy.

The 400th store nestled in the city of Coimbatore is situated within Lakshmi Mills compound at Pudur.

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 percent of it was targeted towards women.

The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large.

Union Minister Anurag Thakur launches sports talent identification programme KIRTI

The fundamental objective of KIRTI is to create a pyramidal structure starting from the grassroots level and culminating in the development of elite athletes for achieving excellence at international platforms. The Target Olympic Podium Scheme, which has two divisions – core and developmental – sits right at the top of the pyramid. (Image source: Anurag Thakur via X)

Union Minister for Youth Affairs and Sports, Anurag Singh Thakur, launched a unique talent hunt program, Khelo India Rising Talent Identification (KIRTI) in Chandigarh on Tuesday.