Category: Brand Marketing

Collective Artists Network acquires storytelling platform Terribly Tiny Tales

Recognizing the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences.(Representative Image: Cytonn Photography via Unsplash)

This acquisition aligns with Collective Artists Network’s vision to become the country’s leading new media company with its roots in popular culture and expanding its influence in the media industry.

Educate, Entertain, Engage: Marketing strategies for complex industries by Policybazaar’s Sai Narayan

Policybazaar's CMO, Sai Narayan stated that Another aspect of emotionally charged campaigns is that they tell compelling stories that resonate deeply with audiences. Narratives of personal stories of triumph over adversity, where financial products played a key role, can create a powerful emotional connection. This approach helps consumers resonate with the brand as well as the concept and highlights the real-world impact of the product.

Policybazaar’s CMO Sai Narayan explains that a successful marketing strategy should aim at reaching the consumer before they need to look for insurance. A successful campaign should focus on explaining the tangible benefits of insurance products while highlighting real-life scenarios where insurance plays a saviour.

The games of #sponsored: May the most authentic influencer win

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

Brands need to crack the code on the influencer’s audience. Are they real people, or just a mirage of likes?

Olympian PV Sindhu invests in wellness brand Hoop

Hoop’s part of the Peak XV’s (FKA Sequoia India) Spark Program and is backed by angel investors in the country like Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe; ex-CEO, RPSG Consumer), Shantanu Deshpande (Founder - Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), Saurabh Vashishtha (Co-founder, SimSim) Arjun Vaidya (Founder - Dr Vaidya’s).

Hoop is founded by two former McKinsey consultants, Twinkle Uppal and Saharsh Agarwal. As per the couple, they are on a mission to modernize relief & recovery and make fitness a part of India’s lifestyle.

BPCL partners with Indian Olympic Association as principal sponsor

Neerav Tomar, MD, IOS Sports & Entertainment, added, "We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL's campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028."

As part of this collaboration, BPCL will launch series of campaigns designed to support and uplift the Indian contingent heading to Paris.

PUMA onboards cricketers Riyan Parag and Nitish Kumar Reddy as brand ambassadors

Riyan Parag, a 22-year-old right-hand batsman from Guwahati, has made significant strides in the cricket scene. Likewise, Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, has been making headlines for earning the Emerging Player title in the recent cricket league.

The duo will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives.

Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

Virat Kohli's brand value is approximately $228 million, making him one of the most valuable athletes globally. Rohit Sharma's brand value is around $41 million, reflecting his significant influence in cricket and beyond.

Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.