Brand Marketing – Page 114

PNB Finance launches employee-created brand anthem

The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.

The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.

Mountain Dew launches ‘JAKAD KE PAKAD’ campaign

The ‘JAKAD KE PAKAD’ campaign

The campaign ‘JAKAD KE PAKAD’ extends the brand’s ethos, presenting a narrative that honors the bravery and perseverance of debutant cricketers and encourages them to overcome their fears.

Nikhil Kamath invests in Collective Artists Network

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

This investment follows a recent collaboration between Nikhil Kamath-backed Gruhas and Collective Artists Network earlier this year.

Adobe launches Adobe Express for Enterprise to accelerate marketing content creation

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

Firefly Custom Models will be available in Adobe Express so enterprise customers can create bespoke Firefly models to generate images with stronger brand identity across tools, teams and marketing touchpoints.

Max Life partners with Yuvaa to address financial empowerment needs of Gen Z

The initiative draws from the insights of Max Life's India Protection Quotient 6.0, a comprehensive study on the financial needs and priorities of demographics across urban India.

This collaboration seeks to address the financial empowerment needs of differentiated cohorts within the Gen Z segment including women, as well as the LGBTQIA+ community.

Brand Breakthroughs: For timeless brands, consistency overrides creativity

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

“Brand consistency goes way beyond managing its look and feel or even messaging. Consistency needs to be cultivated at a foundation level – where brand choices are made,” writes Sumit Virmani, global chief marketing officer of Infosys, exclusively for Storyboard18.

Microsoft introduced Copilot+ PCs – ‘the fastest, most intelligent Windows PCs ever built’

Microsoft said Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With new silicon capable of an incredible 40+ TOPS (trillion operations per second), all–day battery life and access to the most advanced AI models, Copilot+ PCs enable users to do things that you can’t do on any other PC, the company stated.

“We begin a new chapter with AI innovation on the device,” said Yusuf Mehdi – Executive Vice President, Consumer Chief Marketing Officer, Microsoft.

Group of Byju’s employees is planning to drag the edtech firm to NCLT

The ongoing legal battle began last year when the NCLT Bengaluru admitted an insolvency petition filed by the BCCI against Think & Learn Private Limited over unpaid dues.

The group of employees plan to take Byju’s to the National Company Law Tribunal (NCLT) to demand their dues from the embattled edtech company.

Angel One’s Prabhakar Tiwari on winning the IPL ad game | Mindshare’s Gopa Menon quits | Govt finds samples of Everest Spices non-compliant

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Storyboard18 presents FAST-FIVE from the world of advertising, marketing and business of brands.

Top WhatsApp features to increase productivity in 2024

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

Its vast array of features make it an indispensable tool for many, as it simplifies and improves various aspects of life.