Category: Brand Marketing

Mercedes-Benz India recorded best-ever H1 sales

Santosh Iyer, MD and CEO of Mercedes-Benz India and the company's VP of sales and marketing, Lance Bennett.

Santosh Iyer, MD and CEO of Mercedes-Benz India, said, “Our focus on building a diverse talent pool across all levels highlights our commitment to growth and innovation.”

PVR INOX partners with Amazon Pay to offer secure UPI, Wallet, and BNPL options

The roll-out of this partnership commenced in March 2024, and PVR INOX is now 100 percent Amazon Pay-enabled as of March 31, 2024. Amazon Pay transactions are executed through PVR INOX's retail POS via Pine Labs EDC machines, similar to other credit and debit card transactions.

While all UPI transactions will be accepted, customers can also choose Amazon Pay UPI as the mode of payment across PVR INOX’s retail points of sale (POS) at Box Office & F&B and digital platforms, including mobile apps and websites.

34 percent consumers find long-form writing more credible than short-form content: Mavericks

A significant 41 percent and 43 percent of users prefer long-form videos and written-content for entertainment and information, respectively, highlighting a strong preference for engaging narratives. (Image source: Unsplash)

As per Mavericks ‘The Attention Game’ report, marketers have been encouraged to invest in high-quality, long-form content to establish trust and credibility, and balance it with short-form content to capture immediate attention.

boAt onboards Jasleen Royal as brand ambassador

Jasleen Royal is a self-taught musician and her achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more. (Image source: News18)

As boAt’s brand ambassador, Jasleen Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music.

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?