Brand Marketing – Page 114

Spotify rolls out beta version of Music Videos feature in select markets; India not included

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify will begin to roll out music videos from a select catalog for Premium users in the U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya.

Comcast’s TV ad platform FreeWheel and Mumbai-based CereOne Media to partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The companies aim to aggregate connected-TV and digital video ad inventory across platforms through the partnership.

Byju’s BCCI case: NCLT likely to issue order soon in the case against the edtech firm

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

The BCCI had applied to the Bengaluru bench of NCLT against Think & Learn Pvt Ltd, Byju’s parent company, for defaulting on dues of close to Rs 160 crore.

IPL 2024: Astral Pipes joins as associate partner of Punjab Kings

KPH Dream Cricket Limited chief executive officer Satish Menon said, "We are privileged to partner with Astral Pipes in this season of new beginnings. We believe our brand of cricket aligns with the core values of Astral Pipes. We are excited to join hands again with them." (Image source: CNBC-TV18)

The season starts on March 23, and Punjab Kings will take on the Delhi Capitals at the New PCA Stadium, Mullanpur.

Interest in Olympics is growing in India: Visa’s Sujatha Kumar

At the event, Kumar shared the spotlight with Nidhi Chawla, CEO and co-founder of Silver Talkies, a social impact organisation focused on enriching and empowering the lives of older adults.

As per Sujatha V Kumar, head of marketing, Visa India and South Asia, “The last time around, because we could not have any spectators, what we wanted to do was let PV Sindhu know that there were Indians cheering her on, and we wanted the Indian fans to get the feel of partaking in the Olympics.”

Too Yumm! collaborates with Marvel to launch healthy snacks range

The new range of snacks is inspired by the iconic Marvel Super Heroes.

The campaign aims to encourage Marvel fans take inspiration from these super heroes and inspire them to find their strength and power.

TATA Voltas summer campaign ‘Shor Kam, Kaam Zyada’ sees return of iconic Murthy character

The campaign, besides being on television and digital, will find its way across various print, radio and OOH opportunities this summer.

Voltas has reintroduced the protagonist Murthy in a new campaign. Murthy, who has won many hearts with his calm persona and his witty dialogues, has returned to promote Voltas’ latest line of SmartAir ACs.

News18’s Mega Opinion Poll results to be unveiled at 6 PM on March 13

The results of the News18 Mega Opinion Poll will be covered extensively across all 20 News18 network channels including News18 India, CNN-News18 and News18 regional channels in 16 languages. The results will also feature on News18’s 16 websites in various languages, ensuring wide-reaching and inclusive coverage of the landmark survey.

The opinion poll was conducted across 518 constituencies with face-to-face interviews of over about 1.2 lakh respondents, making it the largest and most in-depth poll done by any news network.

Cognizant becomes title sponsor of America’s Major League Cricket, its only world-class professional cricket championship

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: major League Cricket via X)

Cognizant Major League Cricket will return for its second season this summer, kicking off on July 4 and again bringing the cricketers to the United States for multiple weeks of T20 cricket action.

Publicis Groupe’s Publicis Play partners with Hero MotoCorp to introduce on-ground gaming live stream event

Rooter created an Xtreme Zone, which became the epicentre of live gaming action at the Hero World 2024. From here, India's top gaming influencers, including Mortal, GamerFleet, LolzZz, and Dobby, challenged gamers to reach 125 finishes in 125 minutes while playing BGMI (Battlegrounds Mobile India).

The livestream was simulcasted across Rooter, YouTube & Glance and garnered a peak viewership of 60,000+, securing a position in the top 50 trending videos in the gaming category on YouTube.