The new saffron logo replace the familiar red logo with the addition of the word ‘news’ in Hindi.
Category: Brand Marketing
Amazon miniTV launches 200 shows and movies dubbed in Tamil and Telugu
Viewers will also get to watch Hollywood blockbuster movies dubbed in Tamil and Telugu, including timeless classics such as Twilight, Now You See Me, Hunger Games series, the Step Up franchise, Red, and more.
2.48 million profiles out of 8 million exhibit credible followers on Instagram: Report
A lot of the fake follower farming is happening in India, then Brazil and Indonesia. Suppliers of synthetic followers (humanly managed profiles of dubious quality, sold as real followers) are largely from Russia and Turkey,” said Kalyan Kumar, Co-Founder, Klug Klug India.
Agilitas Sports acquires brand license of Lotto for India and other markets
Through this partnership, Agilitas aims to penetrate the markets and grow the Lotto brand exponentially.
Royal Challengers Bengaluru restores three lakes as part of Go Green Initiative
RCB launched the Lake Improvement Works Project as part of their ESG commitment in October 2023 with a focus on desilting and developing the Ittgalpura Lake and Sadenahalli Lake.
Hyundai launches new initiative to increase rural reach in India
The 2 day Grameen Mahotsav carnival will be hosted at 16 locations across India, exhibiting a market place featuring artisanal crafts, carnival rides, gaming zones and food stalls.
Havas Play inks strategic partnership for Valvoline and Lucknow Super Giants at IPL 2024
Through this collaboration lies, Valvoline’s branding on the helmets and caps worn by players of the Lucknow Super Giants team will be visible during match days and training sessions.
FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur
According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.
Netflix soars in Q1 2024: Revenue up 15 percent, operating income surges by 54 percent
The growth in numbers for the quarter was primarily driven by membership growth as well as pricing.
Network18’s TV news business posts 28% revenue growth in Q4FY24, full year revenue up by 24%
The solid performance by network’s national news channels, along with business and regional channels led to a revenue jump as the network was able to command a high premium in ad rates.