Brand Marketing – Page 113

MediBuddy appoints Joel Fernandez as senior director corporate social responsibility

Joel Fernandez brings over 25 years of experience across the technology, staffing, and social impact sectors. He joins MediBuddy after spending the last eight years at TeamLease Services Ltd., where he supported skill development and education initiatives for underprivileged communities. Prior to TeamLease, Joel has held leadership roles at Cognizant, Genpact, Wipro, and Zenta.

As senior director, Joel Fernandez will oversee MediBuddy’s CSR strategy formulation, multi-stakeholder collaboration, program implementation, and regulatory compliance.

Tired of persistent Zepto notifications, Vir Das asks quick commerce brand to stop!

Emmy Award winner Vir Das asks Zepto to stop sending notification

Zepto responded to Vir Das by promising that it would stop ‘flirting’ with him.

Tonic Worldwide wins digital mandate of Daawat-brand owner LT Foods: Exclusive

The digital account of LT Foods will be managed by the Tonic Worldwide's Delhi office. The agency will be involved in developing robust digital strategies, to help grow the digital identity of the corporate brand.

LT Foods, the parent of the Indian basmati rice brand- Daawat, has initiated its digital communication for the first time. Tonic Worldwide will help grow the digital identity of the corporate brand.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

Dark side of dark stores: Q-comm brands like Blinkit, Zepto are quickly losing consumer trust

Quick-commerce platforms are under scanner for unhygienic and unsafe practices. While the focus on valuation is significant for brands like Blinkit and Zepto, neglecting operational standards can be detrimental, denting consumer trust and brand value.

CMOs command premium pay in tepid job market | Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024

The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives. (Image source: Unsplash)

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

News18 India takes on Aaj Tak in an outdoor campaign

On the counting day of 2024 Lok Sabha elections, News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of 2024 IPL Finale, which was 10.90 crore.

As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled)* reach on the Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind Aaj Tak at a reach of 3.40 crore.

Max Life Insurance Company partners with Star Sports for ICC Men’s T20 World Cup 2024

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

As part of the collaboration, Max Life will serve as the Insurance Partner on the Cricket Live show during the ICC Men’s T20 World Cup 2024 from June 2nd to June 29th, 2024.

Bollywood’s comeback king? Shah Rukh Khan climbs brand value ladder while Virat Kohli holds strong: Report

The year 2023 also saw Indian celebrities’ continued participation as active investors of startups across industries — ranging from skincare to apparel.bn in 2024, at a CAGR of 31.0%.

The top three most advertised brands on digital platforms are Pepsi endorsed by Ranveer Singh; Livspace endorsed by Anushka Sharma and Virat Kohli; and JioCinema endorsed by Alia Bhatt, MS Dhoni and Sachin Tendulkar, as per Kroll’s report.

Adobe reimagines PDFs by integrating Adobe Firefly into Acrobat

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more.