Category: Brand Marketing

Disney+ Hotstar enhances self-serve platform for advertisers ahead of ICC Men’s T20 World Cup

Furthermore, advertisers can seize the early bird opportunity by booking India and/or playoff matches before May 29th, 2024, and get 50 percent bonus impressions on non-India matches, maximizing their reach during this sporting event.

This upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages – English, Hindi, Tamil, Telugu and Kannada.

PNB Finance launches employee-created brand anthem

The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.

The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.

Nikhil Kamath invests in Collective Artists Network

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

This investment follows a recent collaboration between Nikhil Kamath-backed Gruhas and Collective Artists Network earlier this year.

Max Life partners with Yuvaa to address financial empowerment needs of Gen Z

The initiative draws from the insights of Max Life's India Protection Quotient 6.0, a comprehensive study on the financial needs and priorities of demographics across urban India.

This collaboration seeks to address the financial empowerment needs of differentiated cohorts within the Gen Z segment including women, as well as the LGBTQIA+ community.

Brand Breakthroughs: For timeless brands, consistency overrides creativity

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

“Brand consistency goes way beyond managing its look and feel or even messaging. Consistency needs to be cultivated at a foundation level – where brand choices are made,” writes Sumit Virmani, global chief marketing officer of Infosys, exclusively for Storyboard18.

Microsoft introduced Copilot+ PCs – ‘the fastest, most intelligent Windows PCs ever built’

Microsoft said Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With new silicon capable of an incredible 40+ TOPS (trillion operations per second), all–day battery life and access to the most advanced AI models, Copilot+ PCs enable users to do things that you can’t do on any other PC, the company stated.

“We begin a new chapter with AI innovation on the device,” said Yusuf Mehdi – Executive Vice President, Consumer Chief Marketing Officer, Microsoft.