Category: Brand Marketing

Carmaker Kia India hits 1 million unit sales milestone; Kia Seltos becomes a significant success driver

The company started with an annual sales volume of 45,226 units in 2019, which grew to 140,505 units in 2020, 181,583 units in 2021, and 254,556 units in 2022. Last year, Kia solidified its presence with annual sales of 255,000 units.

KIA has expanded its footprint in the country with a widespread network of 588 touchpoints across 256 cities. Kia will soon launch its global flagships in India this year, followed by a home-grown new model.

Indians opt for home grown getaways: Airbnb searches soar 340%

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Goa, Lonavala, Puducherry, Mumbai and Udaipur emerge as the most searched for domestic destinations.

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

EXCLUSIVE: ‘We are now competing in beverages as a category’, says Shivam Puri, CEO, Cipla Health

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

The consumer healthcare subsidiary of Cipla is now planning to expand into multiple segments such as sexual wellness and broaden range of products in its existing categories.

Lotte to invest Rs 400 cr in new Havmor ice-cream factory; Also plans to launch localised version of popular confectionery products

The move is part of Lotte's strategic initiative, One India, that aims to enhance Lotte’s brand presence and secure growth momentum in the Indian Confectionery and ice cream market. (Image: Brooke Lark via Unsplash)

Lotte Wellfood announced plans to merge its Indian subsidiary Lotte India and Havmor Ice Cream. It also plans to set up a new ice-cream production facility for Havmor with an investment of Rs 400 crore in Pune.

629% surge in AI content verification: Consumers demand authenticity

81% of primary decision-makers during this period are women, highlighting the importance of female-centric marketing.(Representational image via Unsplash)

While 30% conversations happened around using AI as a festive planner, there is a 189% increase in negative memes around AI which suggests a corresponding rise in apprehension, as per the report.

Govt’s new rules for surrogate ads to be released within next quarter: Exclusive

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.