Category: Brand Marketing

HUL CEO Rohit Jawa: We’ve embarked on a journey of ‘Transform to Outperform’ to serve evolving aspirations of Indian consumers

HUL CEO and MD Rohit Jawa said “Our key thrusts of Growing our Core through Unmissable Brand Superiority, Market making and Premiumisation, Re-shaping our portfolio to high growth spaces and Leadership in Channels of future, backed by our distinctive capabilities will enable us to continue winning in the Indian FMCG sector.”

JioCinema rolls out its new subscription offering ‘JioCinema Premium’

While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for Free as part of its Ad-Supported offering

With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of four simultaneous screens access. Existing JioCinema Premium members will now avail all the additional benefits of the ‘Family’ plan at no extra cost.

D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

Bank of Baroda rolls out ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign featuring actor Kunaal Roy Kapur

In Phase 3 of the #PehchaanCon campaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. These videos illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. (Stills from the campaign)

The latest campaign seeks to raise awareness about new-age financial frauds such as artificial intelligence-generated deepfake scams that can succeed in duping even the most vigilant customers.

S8UL partners with KRAFTON to launch multiplayer game Bullet Echo India

S8UL, an Esports organization has partnered with KRAFTON, the creators of the popular battle royale game - Battlegrounds Mobile India (BGMI), for the official launch of their latest game, Bullet Echo India.

Bullet Echo India is a multiplayer PvP tactical top-down shooter game, that invites players to form teams, devise strategies, and engage in adrenaline-fueled battles to emerge as the last team standing, similar to a battle royale.

Sai Narayan, CMO Policybazaar: Strike a balance between traditional and digital channels to maximize overall impact

In this CMO spotlight, Narayan breaks down the insurance marketplace’s media and marketing approach, stating that a healthy mix of TV and digital platforms offers the brand targeted reach, measurable results and dynamic engagement opportunities.

Sai Narayan, Chief Marketing Officer of Policybazaar, breaks down the insurance marketplace’s media and marketing approach, in this CMO spotlight.