Category: Brand Marketing

Raymond among India’s top 10 strongest brands: Brand Finance

Raymond is a household name in India which encompasses the tagline of “The Complete Man”, their unique tune (sonic identity) and the fact that hardly any wedding happens in India without Raymond featuring in it, stated the report.

The report highlights Raymond’s growth among India Inc with 12 percent increase in brand value, reaching USD 305 million.

Meghalaya’s Bah Paul on carving space for the state’s OTT platform Hello Meghalaya amidst streaming giants

Hon’ble Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh

Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh discusses how Hello Meghalaya will carve out its niche and ensure discoverability for local content creators and ensure accessibility for audiences who may not speak the local languages featured on the platform.

GCPL looks at gaming and esports IPs for advertising opportunities: EXCLUSIVE

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand’s plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Paris Olympics 2024: Airbnb sees 30% surge in bookings from Indian tourists

Indian esports industry stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou.

Airbnb said that the stays in its properties during the dates of the Summer Olympic Games in Paris 2024 are estimated to generate over $2,170 for a typical host

Hyundai Motor India collaborates with Falguni Shane Peacock for 17th India Couture Week 2024

Hyundai India Couture week 2024 will bring home-grown luxury to the centre stage, featuring exclusive collections from 14 Indian couturiers - Abu Jani Sandeep Khosla, Amit Aggarwal, Dolly J, Falguni Shane Peacock, Gaurav Gupta Couture, Jayanti Reddy, JJ Valaya, Kunal Rawal, Rahul Mishra, Rimzim Dadu, Roseroom by Isha Jajodia, Siddartha Tytler, Suneet Varma, and Tarun Tahiliani.

The specially wrapped Hyundai IONIQ 5 will make its runway debut at the finale of the 17th edition of India’s marquee fashion event- India Couture Week 2024 (ICW).

PepsiCo CEO Ramon Laguarta: India is a big growth space for us, investing in the brands

Laguarta continued, “For the balance of the year, we will further elevate and accelerate our productivity initiatives and make disciplined commercial investments in the marketplace to stimulate growth.

“We’re investing in the brands, make sure that we build the scale to capture what is going to be, I think, a high demand market for many, many years,” said PepsiCo’s Chairman and CEO Ramon Laguarta.

Navigating the complexities of modern advertising

Ads placed next to misleading or false information not only risk damaging a brand’s reputation but can also erode consumer trust, writes Laura Quigley, senior vice president, APAC, Integral Ad Science. As the media landscape becomes increasingly polarised and the spread of misinformation accelerates, brands must navigate this terrain with caution.