Category: Brand Marketing

Electric vehicles hit 15 percent of BMW’s total sales across the world

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.

AiyyoShraddha, National Creators Award winner: We didn’t know we’d get to interact with the PM on stage

Shraddha Jain aka AiyyoShraddha stated, "I am finding it very difficult to integrate financial brands into storytelling. It's a very difficult job. I have tried it in the past. So, I have worked with ICICI, Bajaj Allianz, Kotak, and IDBI. But, it's not easy. Somehow, I feel four percent interest pay, eight percent interest pay, take this gold loan or take this insurance is not what I want to do." (Image source: Facebook)

“The weight of this award is not lost on me and every time I write my content I don’t know if it’s a good thing or bad, but there’ll be a tiny voice saying, ‘You’ve been awarded a National Creators Award. Don’t do anything silly’,” AiyyoShraddha tells Storyboard18 in an exclusive interview.

Adidas marketing, point-of-sale expenses decreased 8 percent to euros 2,528 million in 2023

Direct-to-consumer (DTC) revenues grew 3 percent versus the prior year. This development was driven by strong growth in adidas’ own retail stores (+12 percent) due to strong double-digit growth in all markets except North America. (Image source: Unsplash)

Adidas revenues in APAC grew 7 percent, driven by growth in sportswear major’s own distribution channels. It said 2024 will be a great year to showcase its brand with the Olympics, Paralympics, EURO 24, Copa and all the other sports events.

TikTok to take on Instagram by launching new photo sharing platform

As per the Department of Justice (US), TikTok collected personal information from children without obtaining consent from their parents. (Image source: Unsplash)

TikTok is set to launch ‘TikTok Photos’ to challenge Instagram’s dominance in photo sharing, as Instagram focused on videos with Reels to compete with TikTok, prompting TikTok to create its own photo sharing app.

Zomato CEO Deepinder Goyal acquires India’s first Rs 4.59 crore Aston Martin DB12 sportscar

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Zomato CEO Deepinder Goyal has made automotive history by becoming the owner of India’s first Aston Martin DB12, months after its launch. The supercar, valued at Rs 4.59 crore (ex-showroom), now joins his prestigious collection.

Adobe CEO Shantanu Narayen on AI initiatives: Really optimistic about what we’ve done

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Adobe achieved revenue of $5.18 billion in its first quarter of fiscal year 2024, which represents 11 percent year-over-year growth.