Brand Marketing – Page 111

Plum launches Perks, onboards over 50 brands on insurtech platform

Plum launches Perks, comprising more than 50 health and wellness brands.

Plum claimed that its Telehealth has now logged 59,100 consultations in the past year

‘Ready-to-mix body wash failed for us’, says GCPL’s MD and CEO Sudhir Sitapati

From Left to Right – Mr. Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd. (GCPL), Dr. Radhakishan Pawar, Joint Director, VBD, Public Health Department, Maharashtra, Dr. Samir Dalwai, Developmental Pediatrician and Treasurer of Indian Academy of Pediatrics (IAP) at the unveiling of the new Goodknight Flash with new molecule (Renofluthrin)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products Limited on readiness of categories, a new Goodknight product launch, media spends and growth in rural markets.

Q1FY25: Network18’s TV news revenue jumps 14%, Digital news business records 34% growth

The Digital news business of Network18 recorded a massive growth of 34% in Q1FY25. It registered a total revenue of Rs 109 crore as compared to Rs 81 crore for the same quarter in FY24.

The network’s national, business and regional TV news channels delivered a solid performance, registering 30% advertising growth during the quarter.

ZEEL to raise $239 million through 10-year Foreign Currency Convertible Bonds

GST authorities crack down on Zee Entertainment

In rupee terms, the total fund raise amounts to Rs 1,997 crore.

Mark Szulc on how Adobe is streamlining brand asset management

Mark Szulc, Principal Product Manager and Regional Evangelist (APAC), Adobe

Mark Szulc, Principal Product Manager and Regional Evangelist (APAC) at Adobe discusses specific challenges that Content hubs’ integration with AEM assets aims to address for brands managing large volumes of creative assets

DViO secures marketing mandate for Attero

The strategy by DViO will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers, and promoting lithium-ion battery recycling and the demand for Attero's recycled materials.

As part of the mandate, DViO will develop and execute a comprehensive digital growth strategy for Attero- the electronic waste and battery recycling company.

Bharti AXA Life Insurance onboards 1000 new employees, 40% being women

Four-fold rise in women job seekers from tier 2 and 3 cities (Photo: Unsplash)

The move is part of the company’s broader effort to promote financial inclusion while enhancing gender diversity and empowering women within the insurance sector

World Youth Skills Day: Mondelez India commences youth skilling program in collaboration with NSDC

The candidates will be trained in sectors such as management, hospitality & tourism, retail, IT-ITeS, and logistics, that have been identified based on job assessments and skill related demands from local industries and job markets. (Image source: CNBC-TV18)

This endeavour builds upon the Memorandum of Understanding (MOU) signed between Mondelez India and NSDC in November 2023, aimed at empowering 660 young people across Pune and Bhind.

Google, Tata Motors, Amazon, Jio and Apple are the most inclusive brands in India: Kantar

A staggering 68% Indians claim to have been discriminated against, and in majority of cases in commercial places and brand touchpoints, which is substantially higher than the global figure which stands at 46%.

Despite progress made by some brands, the Brand Inclusion Index 2024 by Kantar reveals a significant inclusion gap that businesses must address. It identified that brands who fail to address discrimination, risk alienating a significant portion of their customer base.

GenS’ Meenakshi Menon tackles ageism with an app for seniors

GenS founder Meenakshi Menon

GenS founder Meenakshi Menon shares how the platform was born out of a desire to challenge the societal narrative that often restricts the lives of older adults.