Category: Brand Marketing

Justdial reveals 50 percent surge in fitness service providers listed on its platform post-pandemic

The data reveals a clear shift in gym offerings, with a move away from generic memberships and towards specialised fitness centres. (Image source: Moneycontrol)

Non-metro cities, including Jaipur, Lucknow, Howrah, and Hooghly, witnessed an average growth of 78%, signifying a growing focus on fitness options in these previously underserved markets.

Marc Andre Palm on how hansgrohe is revolutionizing bathrooms for the discerning Indian consumer

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how hansgrohe is making dream bathrooms accessible in tier II & III cities.

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how the German manufacturer of bathroom and kitchen fitting products is partnering with India for a sustainable future.

Amid quality & customer service concerns, Zepto raises $665 mn at a $3.6B valuation

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Zepto, which competes with the likes of Blinkit and Swiggy Instamart in the quick-commerce market, plans to double its store count to 700+ by March 2025. The expansion and funding come at a time when customers repeatedly have raised concerns about the company’s quality control and customer service.

Swiggy launches initiative to tackle staffing challenges in restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The new feature on the Swiggy Partner App will connect restaurants to staffing experts and provide restaurant owners direct access to job listings and candidate database.