Brand Marketing – Page 111

Hershey’s forays into value molded chocolate sub-segment with new offering

Hershey’s Choco Delights is available across retail stores in top cities at INR 10/-.

Hershey’s Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.

News18 launches OOH campaign in GroupM office

Through the screen News18 anchors - Zakka Jacob, managing editor, News18, Rahul Shivshankar, consulting editor, Network18 and Rubika Liyaquat, consulting editor, News18 India interact with people who sit around or pass by the screen in the GroupM office.

News18 has adopted a unique approach as part of News18 Network’s General Elections campaign wherein they installed screens in GroupM offices.

EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

According to sources, Parag Milk Food known for its brands like Gowardhan, Go, Topp Up and Pride of Cows is in the market for an agency for ATL planning.

Online gaming industry faces potential 50 percent revenue drop after 6 months of 28 percent GST implementation

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

To weather the storm of a significant revenue drop in the financials for the last six months, among other cost cutting measures, online gaming companies are slashing marketing expenses by over half.

Unilever’s productivity programme will drive focus, faster growth and reduce costs: Hein Schumacher, CEO of Unilever

Hein Schumacher, CEO of Unilever said “We continue to embed the Growth Action Plan, doing fewer things, better and with greater impact."

In March, Unilever announced the separation of Ice Cream and the launch of a comprehensive productivity programme. These actions will drive focus, faster growth and reduce costs, said global CEO Hein Schumacher, adding that dedicated project teams are progressing the work at pace.

Shakti Upadhyay, KIA India: We believe more in quality and less in quantity

Shakti Upadhyay, head - marketing and PR, KIA Motors, stated, "India within KIA Corporation, has a total contribution of about 10 percent. India is definitely one of the growth engines that Kia looks at. The kind of success that KIA brand has achieved within the last six years in the country has been phenomenal. In fact, we are proud to be rated as one of the most successful late entrants in the industry."

Shakti Upadhyay, Head – Marketing & PR, KIA India, “We won’t go by the endorser’s number of followers. If this person speaks positively about the product, what would he or she feel? What would he or she see? Is that going to be credible? So, that is the biggest filter that we take on in terms of the influencers as such.”

Hero Vired aims for 100+ associations across corporate, institutes and government bodies

The newly launched offerings include personalized and hybrid learning experiences, conducted by leading industry experts. (Image source: Moneycontrol)

Hero Vired, the learntech start-up under the Hero Group, unveiled its expanded focus on delivering tailored educational programs across three key sectors: Business to Business (B2B), Business to Institution (B2I), and Business to Government (B2G).

Mars Wrigley’s launches BOOMER Jelly on Top Boomer

The TVC has been conceptualised by DDB Tribal. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of BOOMER Jelly on Top, further added the company.

BOOMER is set to unveil a TVC featuring Indian pacer Jasprit Bumrah and delivering on the brand promise of “Har Pal Fun Kar”.

India’s leading marketers to meet at Storyboard18 Visionaries – Mumbai chapter

What makes Visionaries by Storyboard18 truly exceptional are the insightful discussions, surfacing winning strategies for forward-thinking marketers.

After two blockbuster editions in Delhi and Bangalore, the Visionaries edition in Mumbai spotlights the power of building enduring brands and accelerating ‘good growth’ in India’s decade.

Alia Bhatt and Ranveer Singh highlight the convenience of booking flights and hotels in MakeMyTrip’s new campaign

This campaign was conceptualized by the creative agency, Moonshot and films have been written by Devaiah Bopanna, Puneet Chadha and Deep Joshi. (Stills from the campaign)

The first film presents Alia Bhatt and Ranveer Singh newlywed couple on their wedding night, still trying to find their footing with each other. In the second film, viewers are drawn into the middle of a suspenseful scene – where Singh, playing an international spy/agent, unearths the location of a most wanted person.