Brand Marketing – Page 110

AI will be a game changer in the production of cars: Partho Banerjee, Maruti Suzuki

Partho Banerjee, Head of Sales and Marketing, Maruti Suzuki, stated, "Today, we have bots which are communicating with our customers. We have two voice bots. They are taking feedback from the customer in their preferred language. For example, if someone wants to give feedback at 12 midnight, the voice bot will call and take their feedback. If needed, the bot will connect them with our call centre executive to understand the matter in greater detail. This makes it convenient for the customer."

Banerjee, the company’s Senior Executive Officer, Marketing and Sales, also said that experiential marketing is the way to go for its SUV line-up.

Swiggy announces three appointments for Swiggy Instamart

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

Swiggy Instamart has appointed Himavant Srikrishna Kurnala as Senior Vice President (SVP) and Head of Product

Reliance Retail’s Yousta expands footprint in North India, opens new store in Lucknow

The new Yousta store in Lucknow offers a modern, tech-enabled shopping environment.

To celebrate the launch, Yousta is running a contest called “Star of Lucknow.”

Hardik Pandya teams up with FanCode Shop to unveil his brand identity

The fabrics are lightweight, breathable and flexible, ensuring maximum comfort and durability, stated the company. The first drop will include t-shirts, vests, polos, shorts and jackets.

The range has been handpicked by Pandya, with complete involvement in the process, including design inputs and selection of fabrics, colour swatches. They have been designed for casual wear as well as high-intensity workouts.

Now you can file Income Tax Returns via WhatsApp

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

For ClearTax, achieving the perfect balance between lighthearted and serious hasn’t been a cakewalk especially while dealing with sensitive financial data.

‘Indian market is witnessing a significant shift toward premium devices’, says Qualcomm CMO

Don McGuire, Senior Vice President, Chief Marketing Officer

Don McGuire, Senior Vice President, Chief Marketing Officer touches upon how Qualcomm navigated the challenge of marketing a complex technology like Snapdragon to a broad consumer audience.

Gaming firm Nazara acquires 100% stake in Kiddopia’s Paper Boat Apps with Rs 300 cr investment

Nazara had acquired a 50.01% stake in Kiddopia in 2019

Paper Boat Apps posted a consolidated revenue of Rs 219.4 crore and an EBITDA of Rs 56.1 crore in FY2024

Tata Digital integrates Tata Shop Share Smile (TSSS) into Tata Neu App

Previously, TSSS offered exclusive deals and discounts on Tata products and services through a separate platform, accounting for over 3 million omnichannel transactions across 30 brands in FY 24.

This move empowers several lakh Tata Group employees across India.

IndianOil partners with Ultimate Table Tennis as title sponsor

The IndianOil branding will be displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature an IndianOil-branded award.

The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

Asian Paints Q1 FY2025 result: Net profit declines by 24.5% to Rs 1,170 cr, demand hit due to ‘heatwave, election’

In the near term, Asian Paints expects that demand conditions will be improved on the back of improving rural sentiment and monsoon season (Photo: Unsplash)

The sales of Asian Paints’ international business dipped by 2.4% to Rs 679.1 crore in the Q1 of the current fiscal year as compared to Rs 695 crore in the same period in FY2024