Category: Brand Marketing

Noise expands to select Reliance Digital and Vijay Sales stores across 6 major cities

With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep.

This expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.

Skechers ropes in footballer Sunil Chhetri as brand ambassador

Skechers has announced that it is taking the pitch with Indian National Football Team captain Sunil Chhetri by signing him as a Skechers ambassador to compete in Skechers football boots and appear in marketing campaigns for the brand.

Sunil Chhetri joins the Skechers team of athletes competing in the brand’s performance footwear that includes cricketer Ishan Kishan.

L&T Switchgear rebrands itself to Lauritz Knudsen

Taking the 70+ years legacy of the L&T Switchgear brand forward with an even stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and MV Business while continuing to build capabilities in areas like the new energy landscape encompassing renewables power generation and e-mobility solutions, serving varied segments including Infrastructure, Industries, buildings, homes, and agriculture.

The company will strategically uphold its core values and unwavering dedication to ‘Viksit Bharat’ and continue to conceptualize, design, and make in India, for India and for the globe.

Billionaire Nelson Peltz sells entire Disney stake after board fight: Reports

Disney shareholders had then backed CEO Bob Iger and other company directors, and the CEO received the backing of 94 percent of voting shareholders. Peltz was supported by 31 percent, only. (Image source: Moneycontrol)

Peltz’s hedge fund, Trian Fund Management, with a 1.77 percent stake as of March 31 sold its entire stake in Walt Disney after a boardroom battle with the media giant.

Sleepwell and Kurlon adopt Unicommerce to power their e-commerce operations

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The sign-up highlights the growing importance of online shopping for sleep category products like mattresses, bedding, pillows & cushions etc.

WinZo announces selection of 18 gaming startups to represent India at Gamescom, Latam

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

The selected games cover a broad spectrum of genres, from cultural and historical narratives like “Tanhaji – The Maratha Warrior” and “Chola Empire,” to diverse categories, including cricket, mythology, puzzles, racing, physics-based challenges, and chess.

Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study