Category: Brand Marketing

IPL 2024: Pan Masala brands spend Rs350 cr, grab 10 percent advertising volume with ‘mouth freshener’ ads

Brands in the category also topped the leading advertiser list in terms of ad volume. Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi) are among the top five advertisers this season. Both brands were top advertisers in last year’s season as well.

According to media planners, brands in the category spend close to 60 percent of their annual ad budget on IPL.

Gillette India sales up 10 percent for March quarter; ad and sales promotions expenses hit Rs 68.99 crore

The company's advertising and sales promotions expenses hit Rs 68.99 crore in the quarter ended March 31, 2024, down from Rs 75.77 crore in the preceding quarter.

LV Vaidyanathan, Managing Director, Gillette India Ltd. shared, “We continue to deliver strong top line and share growth driven by our teams’ excellent execution of our integrated growth strategy.”

Agoda spotlights India’s increasingly popular ‘Chai Destinations’ ahead of International Tea Day

Ooty, nestled in the Nilgiri Hills, offers panoramic views and aromatic tea experiences topping the board for the biggest increases in searches (46 percent) followed by Palampur (44 percent) which, set amidst the Himalayan foothills, boasts scenic beauty and distinctive Kangra tea flavors. Chikamagalur in the picturesque region of Karnataka comes in third (35 percent), stated the company.

Ooty, Palampur, and Chikmagalur are the destinations with the highest increase in searches according to Agoda’s insights when comparing Q1 2024 to the same period in 2023, generating a higher increase in searches than popular tea garden locations like Darjeeling and Munnar.

TIPS Industries reports revenue growth of 29 percent y-o-y

YouTube subscribers now stand at 97 Mn. For Q4FY24 YouTube views were 47.8 Bn up 42 percent y-o-y. (Image source: Wikipedia)

For Q4FY24 the company released 179 new songs. Out of 179 new songs, 123 were new film songs and 56 Non-Film songs. Key releases during the last quarter “Choli ke Peeche”, “Naina” and “Ghagra” from Crew were amongst Top 10 Trending songs across major platforms.

Navratna introduces laughter challenge with Kapil Sharma and on-screen family members on board

A two-minute champi (head massage) with Navratna Oil offers relief and relaxation leaving one “thanda thanda cool cool.

In a series of new TV ads and digital content, Navratna Oil introduces a burst of cool comic relief with Sharma and his band of quirky accomplices, stated the company. Together, they tackle the everyday chaos and challenges encountered by common man as they present Navratna Oil as “Thandak Ka Badshah, Raahat Ka Raja.”

OPPO India launches imagine IF Photography Awards 2024 to celebrate mobile photography excellence

Participants can share their smartphone photographs for ‘Round 1’ until June 15, 2024 (Midnight IST). From these, 50 winners—announced in the last week of June—will proceed to Round 2. This second phase will commence in early July, and the final six winners will be announced on July 25, 2024.

The initiative—with Director & Screenwriter, SS Rajamouli as its Indian ambassador—is designed to spark creativity in mobile photography.

Bisleri International and Gauri Khan unveil limited-edition label for Vedica

Commenting on her collaboration with Bisleri Vedica, Gauri Khan said, “I'm excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand's foundational principles”.

Gauri Khan infuses her design expertise into curating an exclusive label design for Vedica Himalayan Sparkling Water.