Category: Brand Marketing

Colgate eyes 100% recyclability of toothpaste portfolio by FY2025

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate is ramping up its sustainability goals by installing solar plants at its units. At present, the company has over 2.8 MW of on-site solar installation.

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

"India's economy continues to grow, moving from a $3.5 trillion to a projected $7 trillion economy, and eventually $10 trillion, the per capita consumption of various categories, including underwear, is expected to rise. This economic growth is a significant driver of increased demand for both Dixcy and Enamor," says Shekhar Tewari of Modenik Lifestyle.

In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.

Workplaces are failing to nurture the creativity of their employees: Canva

Currently, the most used technologies to unlock creativity among leaders are collaboration platforms (65%), visual communication (64%), and data visualization tools (56%). (Representative Image: Ashkan Forouzani via Unsplash)

Harvard Business Review Analytic Services conducted a global study in association with Canva and revealed that 96% of survey respondents agree creative ideas are essential to an organization’s long-term success and performance.

Unique logo? Ensure legal protection before trouble strikes

A legal challenge in April forced Cognizant to stop using their logo in India when the Bombay High Court ruled against Cognizant in a logo infringement case filed by Bengaluru-based Atyati Technologies. (Image source: Moneycontrol)

The recent ruling where IT company Cognizant was forced to change its logo in India, shows how hard it can be to establish and protect brand assets.