Category: Brand Marketing

23 percent degrowth in ad volumes of celebrity ads in IPL 2024: Report

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Among all professions, Sports Person led in brands’ endorsement with 50 percent share of ad volumes, followed by Film Actor with 36 percent share during IPL 17, as per TAM.

Global advanced smartwatch market expected to see 15 percent annual growth in 2024

Major brands that will drive Wear OS volumes include Samsung, Google, OnePlus, OPPO and Xiaomi, according to Counterpoint. (Image: Alvan Nee via Unsplash)

The global HLOS* (or advanced) smartwatch market is expected to see a healthy annual growth in 2024. While Apple WatchOS dominates, the market is witnessing growing adoption of HarmonyOS and Google Wear OS platforms this year.

Biryani By Kilo partners with Shivam Dube to celebrate IPL

By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season. (Image source: Moneycontrol)

This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.

MullenLowe Lintas launches ‘State of States’ initiative to deconstruct Indian cultures and create deeper meaning for brands

There are ideas on every single culture, stories that will change the way brands can connect, the way they can lead, and the impact they can have on the world.

Through ‘State of States’, MullenLowe Lintas Group intends to deconstruct the 30 different cultures in India to have a far deeper understanding of the respective culture codes, tensions, and shifts that are happening, to craft brands of the future.

Onsitego partners with Pine Labs to provide EMI options to customers

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Under this partnership, the companies aim to provide easy EMI options to consumers while purchasing Onsitego’s extended warranty and damage protection plans for their new devices.

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

BluSmart crosses INR 500 crore ($60 Million) in annual run rate

BluSmart charging network has also grown multifold and spans across prime locations in Delhi NCR and Bengaluru. Earlier this year, BluSmart became the first mobility player in India to achieve 100 percent emissions-free status, through its efforts towards sourcing 100 percent green energy.

BluSmart’s gross business value (GBV) delivered a CAGR of 300 percent over the last three years.

Jajabor Brand Consultancy and Australia’s Evolved Group partner to launch AD VITAM

The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production, highlighted the company.

It is India’s first transmedia storytelling alliance that will help brands ideate, conceptualize, design, and execute cohesive stories that work across multiple media platforms.