Brand Marketing – Page 109

Airtel rolls out plans for world’s biggest T20 cricket tournament

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Offers plans starting at Rs 499 that come loaded with benefits including a three-month subscription to Disney + Hotstar

Thriwe launches end-to-end digital dining platform Thriwe Culinary

Dhruv Verma, Founder and CEO, Thriwe

While most dining platforms available today are direct-to-consumer and retail-focused, Thriwe Culinary focuses on enterprises and their consumers.

Regional audio content platform KukuFM unveils new animated character

The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listenes across the state.

This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s catchphrase, “Kya baat hai!”

Zomato unveils ‘Match Ho Toh Zomato’ campaign starring Ranveer Singh and Samantha Ruth Prabhu

mIt captures India's love for food and cricket as a group of friends, including Singh and Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. (Stills from the campaign)

The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup.

Virat Kohli brings TIDL pain relief brand to India

The partnership is in association with the Baidyanath Group and aims to change how India understands pain.

As TIDL’s brand ambassador and partner, the cricket icon aims to change the way India understands pain relief. TIDL is considered America’s fastest-growing pain relief brand.

Samsung’s Galaxy S24 series dominates GenAI-capable smartphone market in Q1 2024

The premium segment contributed over 70% of GenAI-capable smartphone sales in Q1 2024. Samsung captured the top three spots and contributed 58% to the segment.

GenAI-capable smartphones’ share in global smartphone sales increased to 6% in Q1 2024 from just 1.3% in the previous quarter.

Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess

Sanjay Adsera, Chief Business Officer, Adani Sportsline

Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.

Mahindra Auto sells 43,218 SUVs, a 31% growth, in May 2024

Veejay Nakra, President, Automotive Division, M&M Ltd., said “We sold a total of 43,218 SUVs in May, a growth of 31% and 71,682 total vehicles, a 17% growth over last year.”

9 in 10 from Indian LGBTQIA+ community prioritize savings over spending to secure their financial future

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. (Representative Image: Michał Franczak via Unsplash)

Under the vision of ‘One India-Protection for All’, the PAN-India survey includes the LGBTQIA+ community for the first time to understand their financial preparedness.

95% of ASCI ad violation allegations are influencer posts, not advertising claims: Varun Alagh

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

The Chairman of Honasa Consumer, parent of Mamaearth, shares that the company does around 5,000-6,000 influencer collaborations in a month, wherein many times influencers ‘forget to mention collaboration/sponsored post’, which then gets under the scanner.