ecognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world.
Category: Brand Marketing
IKEA celebrates the LGBTQIA+ community with ‘The Closet’
Conceptualised by Leo Burnett, the campaign revolves around the message ‘Closets are for clothes and not identities’.
Uber rewards riders with high ratings in latest campaign
Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people.
Livspace launches premium interior design brand Vinciago
As per recent real estate trends, while overall sales of residential homes have grown by 31% in 2023 over 2022, luxury homes have grown by 96% during the same period thereby increasing the share of luxury homes from 6% to 9% of overall units
Top 5 most valuable brands in India – Tata Group, Infosys, HDFC, LIC and Reliance: Brand Finance Report
According to the brand valuation consultancy’s report, the brand value of Tata Group stands at USD28.6 billion. It is the first time an Indian brand is close to the USD 30 billion brand value mark, reflecting the prevailing optimism in the Indian economy.
We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder
The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.
Brand Breakthroughs: Why sports must be key to your brand strategy
In an exclusive column for Storyboard18, Sumit Virmani, global chief marketing officer, Infosys, writes that one should zero in on the sport that naturally appeals to their stakeholder groups – from potential employees to purchase decision-makers.
Over 90% of Indians open to exchange personal data for customized shopping experience: Study
Tier 2 and Tier 3 cities leading in the online shopping surge with 9 out of 10 Indian consumers now making purchases online, says Netcore Cloud study
Adobe announces growth in number of K-12 and higher education students and teachers worldwide
Adobe is empowering student expression and critical thinking skills with responsible generative AI designed to be safe for the classroom.
Gupshup introduces Conversational Buyer App on ONDC
It enables buyers to use a Whatsapp-based conversational UI to discover, browse, and buy products from sellers across the ONDC network, without needing to download any other mobile app.