One 97 Communications launches Paytm NFC Card Soundbox for affordable card payments

With this new feature, Paytm UPI users can set up automatic payment deductions directly from their bank accounts for trades.

Paytm’s new NFC Card Soundbox empowers small shops with affordable devices for comprehensive payment acceptance, including credit or debit cards and UPI. Customers can simply tap a card or scan a QR code to make payments.

Paris Olympics 2024 kicks off, star athletes and sponsors ignite excitement with major endorsements

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

Paris Olympics 2024 has captured the excitement of not only athletes and fans but also a range of sponsoring brands. Storyboard18 finds out how Tokyo Olympics change the game, which are the star athletes that have bagged bid endorsement deals and much more.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

Senior spending surge: One-third of online budget on quick commerce

Puneet Singh, CXO- Business, Simpl said, “The Indian e-commerce industry is witnessing tectonic shifts where customers in the age group of 41-60 years have pipped 18-25 year olds in the growth in online spending via Simpl’s 1-tap Checkout across several categories. (Image source: Moneycontrol)

Generation X, born between 1965 – 1980, are emulating the online spending behaviour of Millennials and Gen Z where travel, F&B and Services have been the most preferred picks.