Category: Brand Marketing

LUX partners with Suhana Khan to celebrate 100th anniversary

Marking its 100th anniversary, LUX has partnered with Suhana Khan as the brand's newest ambassador for its body wash range.

Launched in 1924, the brand is now present in 100+ countries globally with a legacy spanning back to Hollywood’s golden era starring iconic stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.

Wonderchef partners with Unicommerce to power its e-commerce operations

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership aims at streamlining Wonderchef’s e-commerce supply chain and enhancing the post-purchase experience for its end customers.

Lubi Pumps launches new campaign featuring Shubhman Gill, David Miller, and Umesh Yadav

Colonel Arvinder Singh, COO - Gujarat Titans said, "Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps' innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans' vision for growth and success.”

Lubi Pumps has announced its official partnership with Gujarat Titans for the Indian T20 League 2024 season.

Maruti Suzuki starts pre-bookings for new Swift; Marketing head Partho Banerjee says it’s an “iconic brand”

Partho Banerjee said, “Its 29 lakh strong customer base and numerous awards and accolades are a testament to how the iconic Swift has gone from strength to strength."

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Swift has been an iconic brand for Maruti Suzuki, one that has evolved with changing times to redefine customer expectations.”

Personalisation in e-commerce goes beyond merely addressing customers by name: FreshToHome’s Jayesh Jose


As technology advances, the possibilities for personalisation in e-commerce are limitless, promising a future where every interaction feels uniquely tailored-Jose

Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.

“No controversies, just all clean like their soaps,” says Harsh Goenka on Godrej family’s pact to split the conglomerate

Adi (pictured here) and brother Nadir will keep the listed entities while cousin Jamshyd gets the control of unlisted companies and the land bank, as per the pact shared with the stock exchanges on April 30. (Harsh Goenka image source: Moneycontrol)

Adi and Nadir Godrej will control listed companies while cousin Jamshyd gets the control of unlisted entities and the land bank. The agreement submitted to the exchanges addresses issues of Royalty, Brand Usage and Land Bank development.

Switzerland adopts a comprehensive tourism brand world with “Switzerland”

In 1995, the “Swiss Transport Center SVZ” became today’s national tourism marketing organization Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the well-known and popular symbol for Swiss tourism advertising for a generation.

Instead of the letter T, a Swiss cross in the “Switzerland” brand symbolizes the trustworthy origins and radiates the optimism of the Swiss destination.

WhatsApp launches new race car emoji in collaboration with Mercedes-AMG Petronas F1 Team

Mercedes-AMG PETRONAS F1 driver Lewis Hamilton, and CEO and Team Principal Toto Wolff, together flipped the Empire State Building’s famous light switch and turned the building’s iconic tower lights a bright WhatsApp green.

WhatsApp and Mercedes-AMG F1 will bring the emoji to life tomorrow as it shuts down Fifth Avenue for the first-ever demonstration of a Formula One car in Manhattan. Hamilton will be at the wheel of the speed demo, taking place alongside a life-sized replica of the emoji race car.