Paytm’s new NFC Card Soundbox empowers small shops with affordable devices for comprehensive payment acceptance, including credit or debit cards and UPI. Customers can simply tap a card or scan a QR code to make payments.
Category: Brand Marketing
Here’s how much IPO-bound Ola Electric’s CMO earns
Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24
Paris Olympics 2024 kicks off, star athletes and sponsors ignite excitement with major endorsements
Paris Olympics 2024 has captured the excitement of not only athletes and fans but also a range of sponsoring brands. Storyboard18 finds out how Tokyo Olympics change the game, which are the star athletes that have bagged bid endorsement deals and much more.
HUL CEO Rohit Jawa: Rural growth lagged behind urban over the last year
Rohit Jawa, CEO and MD, Hindustan Unilever, said, “We continue to focus on operational excellence and build back our gross margins with a substantial part of those being reinvested behind brands and capabilities.”
Legal notices sent to brands who latched on Manu Bhaker win without sponsoring her
Brands including the likes of LIC and Bajaj Foods have been sent legal notices for infringing Bhaker’s personality rights as they latched on moment marketing free of cost.
Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?
At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.
AWL Q1 FY25 result: Adani Wilmar reports 500% YoY rise in net profit; EBITDA up by 375%
AWL’s revenue climbed to Rs 14,169 crore in Q1 FY2025 from Rs 13,238 crore in Q1 last fiscal year
Arvind’s Q1 FY25 result: Net profit drops 40% due to elections, workers’ strike in Gandhinagar
The company posted a 1% fall in revenue from operations while the revenue from its textile segment, which accounts for 73% of the total sales fell 5% from the previous year
Marico’s ad spend rises by 13% in FY24; Foods, premium personal care brands take lead
Marico has aimed to achieve more than 20% CAGR for ‘foods’, aiming to scale it to 2x its current size by FY27
Senior spending surge: One-third of online budget on quick commerce
Generation X, born between 1965 – 1980, are emulating the online spending behaviour of Millennials and Gen Z where travel, F&B and Services have been the most preferred picks.