Category: Brand Marketing

Mamaearth and Swiggy Instamart unite to #GoGreen This World Environment Day

The brand launched the Plant Goodness initiative with an ambition to plant 1M trees by 2025 and has already planted 6 lac trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana.

Through this initiative, Mamaearth will include complimentary seed samples with close to 30,000 orders delivered through Swiggy Instamart on World Environment Day.

Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more. (Stills from the campaign)

The launch of the vibrant #DoubleTheChill campaign aims to highlight the unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend.

Citroén launches ‘Do What Matters’ campaign featuring MS Dhoni ahead of T20 World Cup

The "Do What Matters" campaign, executed by Leo Burnett, Mumbai and will be amplified across OTT, TV, print, social media, YouTube, Google, OOH, and on-ground activations. 

The “Do What Matters” campaign will kick off with the launch of Citroën Team Dhoni, a nationwide initiative aimed at rallying fans to support the Indian Cricket Team during the T20 World Championship.

Nazara’s Absolute Sports acquires assets of SoapCentral.Com, a US entertainment content website

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days.

Cheil India launches MG’s 100-year limited edition cars in their new campaign

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

Vi rolls out second instalment of ‘Be Someone’s We’ campaign

Parents often grapple with a void when their children move away, especially when it is to a different city or country. The new way of life, particularly for those who dedicated a significant amount of time in bringing up their children, can often be a hard transition. It comes with a loss of purpose, sadness and loneliness, and can impact mental health, causing depression and anxiety.

The campaign focuses on combatting loneliness among empty nesters.

Cloud TV appoints Pitchfork Partners as its new strategic communications partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The consultancy will oversee the strategic communications and social media mandate to help Cloud TV enhance its brand recognition and engagement in India.

Domestic travel to reach 19 billion lodging nights per year by 2030: McKinsey report

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

According to the report, India’s GDP growth of 6 percent year over year is bolstering a new generation of travelers, resulting in a projected annual growth in travel spending of roughly 9 percent per year.