Category: Brand Marketing

Reliance Foundation announces Dream Sports as principal partner of India House for 2024 Paris Olympics

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.

VC firm Matrix Partners renames Indian arm as Z47

“The new name is inspired by India’s journey towards a developed country by 2047, with India’s founder and digital ecosystem at the heart of its growth story," the VC firm said. (Image via Unsplash)

Matrix Partners India will become DZ47, with the brand name of Z47, Matrix Partners China will become MPC, and operations in the US will continue as Matrix.

Network18 raised awareness about sustainable allyship this Pride Month

During the company's Pride month celebrations, the company not only showcased its allyship to the LGBTQIA+ community but also put the spotlight on key issues through Pride awareness sessions and learning modules.

The media organization scheduled events to celebrate this PRIDE month and further collective awareness and appreciation of the LGBTQIA+ community.

Angel One sees surge in web traffic and app installs following IPL sponsorship

Discussing the impact of their IPL sponsorship, Prabhakar Tiwari highlighted a significant surge in web traffic and app installations, signalling a strong positive response from consumers. (From left to right: Amin Lakhani and Prabhakar Tiwari. (Stills from the video)

In an interview on Media Dialogues With Storyboard18, Prabhakar Tiwari, Chief Growth Officer of Angel One, stressed the importance of visibility and brand recall in a competitive market landscape, citing research that positioned Angel One among the top three most recalled brands during the IPL season.