Category: Brand Marketing

Amul to sponsor USA Cricket for ICC T20 World Cup 2024

This association with Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products under the brand name Amul, signifies a significant step towards expanding and popularizing cricket across the nation, highlighted the company.

The ICC tournament will commence on June 1 this year with the opening match scheduled between USA and Canada in Dallas, TX.

Airbnb launches Icons, a celebrity-hosted experience with Kevin Hart, Doja Cat, Janhvi Kapoor

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Bollywood star Janhvi Kapoor is among the first 11 Icons, offering an overnight stay at her family home in Chennai, where guests can learn her beauty secrets and taste her favourite South Indian dishes.

Airbnb introduces Icon: Jahnvi Kapoor opens the door to her family home in Chennai

“My most cherished memories are of summers spent with my family at our Chennai home. This place has always felt like a sanctuary, and I want to share this special feeling with my fans, which is why, for the first time ever, I’m opening the doors to our home on Airbnb,” shared Janhvi Kapoor.

Janhvi Kapoor will personally greet the guests and escort them on an exclusive tour of her home.

Thomas Cook India aims to motivate voters with its ‘Ghar Jao Vote Karo’ campaign

As part of the campaign, the pre-election offer includes a discount of Rs. 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is June 1, 2024, synchronised with the last date of polling. (Image source: Moneycontrol)

Thomas Cook India’s Ghar Jao Vote Karo campaign will extend till June 1, 2024, to encourage Indians to exercise their right to vote by flying back to their respective hometowns – where they have been registered as voters.

Honasa Consumer’s The Derma Co. partners with UK-based Dr V for new skincare range

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

Ghazal Alagh, Chief Innovation Officer & Co-Founder, Honasa Consumer Limited, said, “Skin Renew by Dr V, range has been formulated along with Dr Vanita using best ingredients appropriate for the Indian consumer… We are confident that this collaboration is going to add value to our commitment to excellence in the skincare industry.”

Laxman Narasimhan, CEO Starbucks: This quarter’s results do not reflect the power of our brand

Narasimhan’s efforts to turnaround decline in the same-store sales didn’t reap results, worsening the situation as the company cut guidance in April as US sales declined and China business’ growth decelerated.

Starbucks Reports Q2 Fiscal 2024 Results: Q2 consolidated net revenues down 2% to $8.6 billion, driven by a complex operating environment, the company said.