Brand Marketing – Page 107

Paris Olympics: Manu Bhaker, PV Sindhu, Neeraj Chopra emerge as most talked about athletes on social media

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

India’s Olympics excitement surges after Manu Bhaker becomes first Indian woman to win multiple medals at a single Olympic Games. Fan conversations on social media swell to over 300K.

SW Network wins digital mandate for Haier Appliances India

The collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier's presence in the Indian consumer market.

The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

Swiggy introduces influencer marketing, ads, WhatsApp marketing for restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

Swiggy said that its partners can avail of the new marketing solution via the restaurant services icon on the Swiggy Owner app

Microsoft Cloud strength drives fourth quarter results; Company’s revenue up 15% to $64.7 billion

“Our strong performance this fiscal year speaks both to our innovation and to the trust customers continue to place in Microsoft,” said Satya Nadella, chairman and chief executive officer of Microsoft.

Diageo India looking at growing non-alcoholic and/or Zero Alcohol and liqueur categories

Hina Nagarajan, CEO, Diageo India, said recent investments in craft beverage firms is “in anticipation of creating a new growth engine based on future-back assessment of where the consumer is headed.”

Exclusive: Hummel enters Indian esports scene, signs deal with Revenant

Sources close to the development claimed that Hummel will serve as the kit sponsor for Revenant Esports.

Previously, PUMA had partnered with Revenant Esports as their kit sponsor in 2022 but has not renewed the contract this year.

54 percent Indians learning new languages to better understand commentary during Olympics: Survey

A recent survey conducted by Duolingo in collaboration with YouGov reveals that Olympic Games has ignited a passion for languages and cultures among desi fans.

The survey found that 71% of Indians reported that watching their favorite sport or athlete ignited their curiosity about different cultures and languages.

Tata Consumer Products’ net profit declines by 21% to Rs 188 cr in Q1 FY25

Tata Consumer Products registered a 59% rise in net profit in March quarter in FY25

The consolidated profit of Tata Consumer stood at Rs 289.25 crore as against Rs 337.71 crore in the corresponding quarter of last fiscal year

Thomas Cook India partners with NPCI for RuPay AED Forex Card

Thomas Cook’s cashless portfolio features its multicurrency Borderless prepaid card (12 global currencies), One Currency (USD) prepaid card, its innovative Study Buddy Card focused on the overseas education segment and the eco-friendly EnterpriseFX card targeting business travellers. (Image source: Facebook)

The Thomas Cook and RuPay forex card partnership commences with UAE as its pilot; followed by a global rollout planned via a phased model. Thomas Cook’s RuPay AED card offers extensive usage across the UAE – for transactions and ATM withdrawals.

HUL’s ad spend rises by 11% to Rs 1,644 crore in Q1 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL’s consolidated spending in the June quarter of FY25 on ads and promotions was up by 11.6% to Rs 1,681 crore from Rs 1,505 crore